Customer Care Advocate Vs Customer Service Liaison

The differences between customer care advocates and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer care advocate and a customer service liaison. Additionally, a customer service liaison has an average salary of $36,143, which is higher than the $33,219 average annual salary of a customer care advocate.

The top three skills for a customer care advocate include patients, scheduling appointments and data entry. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.

Customer care advocate vs customer service liaison overview

	Customer Care Advocate	Customer Service Liaison
Yearly Salary	$33,219	$36,143
Hourly rate	$15.97	$17.38
Growth Rate	-4%	-4%
Number Of Jobs	248,553	206,705
Job Satisfaction	-	-
Most Common Degree	Bachelor's Degree, 37%	Bachelor's Degree, 54%
Average Age	40	40
Years Of Experience	12	12

What does a Customer Care Advocate do?

A customer care advocate is responsible for monitoring customer transactions, ensuring the highest customer service satisfaction by timely responses and complaint resolution. Customer care advocates recommend strategic procedures and training programs necessary for handling customer support. They manage customer concerns and conduct interviews to identify customer preferences and build other business opportunities to build a good reputation for the organization. A customer care advocate must have excellent communication and organizational skills to promote customer advocacy and determine the best customer service practices.

What does a customer service liaison do?

Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.

Customer care advocate vs customer service liaison salary

Customer care advocates and customer service liaisons have different pay scales, as shown below.

	Customer Care Advocate	Customer Service Liaison
Average Salary	$33,219	$36,143
Salary Range	Between $24,000 And $44,000	Between $27,000 And $47,000
Highest Paying City	Santa Barbara, CA	Washington, DC
Highest Paying State	Hawaii	California
Best Paying Company	University of California, Berkeley	Pwc
Best Paying Industry	Insurance	Technology

Differences between customer care advocate and customer service liaison education

There are a few differences between a customer care advocate and a customer service liaison in terms of educational background:

	Customer Care Advocate	Customer Service Liaison
Most Common Degree	Bachelor's Degree, 37%	Bachelor's Degree, 54%
Most Common Major	Business	Business
Most Common College	-	-

Customer care advocate vs customer service liaison demographics

Here are the differences between customer care advocates' and customer service liaisons' demographics:

	Customer Care Advocate	Customer Service Liaison
Average Age	40	40
Gender Ratio	Male, 36.2% Female, 63.8%	Male, 35.5% Female, 64.5%
Race Ratio	Black or African American, 10.8% Unknown, 5.5% Hispanic or Latino, 20.6% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%	Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between customer care advocate and customer service liaison duties and responsibilities

Customer Care Advocate Example Responsibilities.

Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
Develop regional sales tools including PowerPoint presentations, brochures and web content to support product sales.
Put together presentations using PowerPoint.
Process questionnaires for Medicaid recipients to establish comprehension of complex rules and regulations.
Verify Medicaid benefits and answer several calls from physicians or their assistants regarding their payments.
Utilize critical thinking to determine effective operational procedures to fulfill member's concerns while adhering to HIPAA regulations.

Customer Service Liaison Example Responsibilities.

Manage firm's business accounts, including billing, A/R, A/P, and tax issues
Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Develop policies and procedures to implement current HIPAA protocols to protect digital data.
Develop a list of private physicians, psychiatrists, and psychologists who accept Medicaid assistance.
Process and file proper Medicaid billing, adjustments, and claims for payment and primary collections.
Develop and continually update training curricula, including scripts and talking points, PowerPoint presentations, and handouts.

Customer care advocate vs customer service liaison skills

Common Customer Care Advocate Skills

Patients, 13%
Scheduling Appointments, 7%
Data Entry, 7%
Outbound Calls, 6%
HIPAA, 6%
Home Health, 6%

Common Customer Service Liaison Skills

Strong Customer Service, 61%
Patients, 16%
Phone Calls, 2%
Data Entry, 2%
Excellent Interpersonal, 2%
Outbound Calls, 1%

Customer Care Advocate vs. Similar Jobs

Customer Care Advocate Related Careers

Customer Care Advocate Related Jobs

What Similar Roles Do

Zippia Careers
Office and Administrative Industry
Customer Care Advocate
Customer Care Advocate vs Customer Service Liaison

Updated January 8, 2025

Browse office and administrative jobs