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Customer care advocate demographics and statistics in the US

Customer care advocate demographics research summary. Zippia estimates customer care advocate demographics and statistics in the United States by using a database of 30 million profiles. Our customer care advocate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about customer care advocates after extensive research and analysis:

  • There are over 525,220 customer care advocates currently employed in the United States.
  • 63.8% of all customer care advocates are women, while 36.2% are men.
  • The average customer care advocate age is 40 years old.
  • The most common ethnicity of customer care advocates is White (55.2%), followed by Hispanic or Latino (20.6%), Black or African American (10.8%) and Asian (7.0%).
  • Customer care advocates are most in-demand in Saint Paul, MN.
  • Santa Barbara, CA pays an annual average wage of $48,128, the highest in the US.
  • In 2022, women customer care advocates earned 96% of what men earned.
  • North Dakota is the best state for customer care advocates to live.
  • Customer care advocates are 54% more likely to work at private companies in comparison to public companies.
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Customer care advocate demographics by:

Customer care advocate gender statistics

63.8% of customer care advocates are women and 36.2% of customer care advocates are men.
  • Female, 63.8%
  • Male, 36.2%

Customer care advocate gender ratio

GenderPercentages
Female63.8%
Male36.2%

Customer care advocate gender pay gap

Women earn 96¢ for every $1 earned by men

male-income
Male income
$35,227
female-income
Female income
$33,844

Customer care advocate gender ratio over time

This data breaks down the percentage of men and women in customer care advocate positions over time. Currently, 63.8% of customer care advocates are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Customer care advocate gender ratio by year

YearMaleFemale
201034.38%65.62%
201134.22%65.78%
201235.80%64.20%
201336.26%63.74%
201436.80%63.20%
201536.67%63.33%
201637.27%62.73%
201737.72%62.28%
201836.34%63.66%
201935.89%64.11%
202036.56%63.44%
202136.16%63.84%

Customer care advocate related jobs gender ratio

We compared customer care advocates with similar job titles to see how gender ratios vary. As you can see, technical service advisor and courtesy associate have the biggest gender ratio gaps.

Job titleMaleFemale
Loan Secretary4%96%
Dental Receptionist5%95%
Receptionist Secretary6%94%
Customer Care Advocate36%64%
Lead Ramp Agent86%14%
Courtesy Associate88%12%
Technical Service Advisor89%11%

Customer care advocate demographics by race

The most common ethnicity among customer care advocates is White, which makes up 55.2% of all customer care advocates. Comparatively, 20.6% of customer care advocates are Hispanic or Latino and 10.8% of customer care advocates are Black or African American.
  • White, 55.2%
  • Hispanic or Latino, 20.6%
  • Black or African American, 10.8%
  • Asian, 7.0%
  • Unknown, 5.5%
  • American Indian and Alaska Native, 0.9%

Customer care advocate race

Customer care advocate racePercentages
White55.2%
Hispanic or Latino20.6%
Black or African American10.8%
Asian7.0%
Unknown5.5%
American Indian and Alaska Native0.9%

Customer care advocate race and ethnicity over time

See how customer care advocate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

Customer care advocate race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201062.62%11.07%6.29%16.70%
201162.34%11.36%6.43%16.57%
201261.54%11.24%6.24%17.42%
201361.89%11.07%6.41%17.10%
201461.27%11.01%6.72%17.28%
201560.65%10.76%6.51%18.39%
201659.77%11.25%6.75%18.29%
201760.68%10.67%6.71%18.12%
201860.50%10.25%6.88%18.50%
201960.10%10.44%6.69%19.01%
202057.53%9.84%6.84%19.62%
202155.22%10.81%7.01%20.65%

Customer care advocate wage gap by race

According to our data, asian customer care advocates have the highest average salary compared to other ethnicities. Black or african american customer care advocates have the lowest average salary at $34,809.
$37,000
$36,000
$35,000
$34,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$34,864
White$35,298
Black or African American$34,809
Asian$35,994
Hispanic or Latino$35,183

Average customer care advocate age

See how the average age of customer care advocates varies based on ethnicity and gender.
Male
Female

Customer care advocate age by race and gender

RaceMale ageFemale age
Black or African American3739
Unknown3436.5
Asian3842
Hispanic or Latino3335
White3744
American Indian and Alaska Native3842

Customer care advocate age breakdown

The average age of customer care advocates is 40+ years years old, representing 49% of the customer care advocate population.

40+ years

30-40 years

20-30 years


Customer care advocate age breakdown

Customer Care Advocate YearsPercentages
40+ years49%
30-40 years25%
20-30 years24%

Customer care advocate educational attainment

The most common degree for customer care advocates is bachelor's degree, with 37% of customer care advocates earning that degree. The second and third most common degree levels are high school diploma degree at 23% and high school diploma degree at 21%.
  • Bachelor's, 37%
  • High School Diploma, 23%
  • Associate, 21%
  • Diploma, 7%
  • Other Degrees, 12%

Customer care advocates by degree level

Customer care advocate degreePercentages
Bachelor's37%
High School Diploma23%
Associate21%
Diploma7%
Other Degrees12%

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Customer care advocate wage gap by degree level

According to the data, customer care advocates with a Master's degree earn more than those without, at $39,620 annually. With a Bachelor's degree, customer care advocates earn a median annual income of $37,887 compared to $34,152 for customer care advocates with an Associate degree.
$41,000
$39,000
$37,000
$35,000
$33,000
$31,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Some College/ Associate Degree
EducationSalary
Master's Degree$39,620
High School Diploma or Less$32,863
Bachelor's Degree$37,887
Some College/ Associate Degree$34,152

Customer care advocate employment statistics

Most customer care advocates work for a private in the professional industry.

Company size where customer care advocates work

Below, you can see the size of companies where customer care advocates work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Customer care advocate jobs by employer size

Company sizePercentages
< 50 employees3%
50 - 100 employees4%
100 - 500 employees13%
500 - 1,000 employees6%
1,000 - 10,000 employees29%
> 10,000 employees44%

Customer care advocate jobs by company type

Employees with the customer care advocate job title have their preferences when it comes to working for a company. For instance, most customer care advocates prefer to work at private companies over public companies.

Education

Public

Private

Customer care advocate jobs by sector

Company typePercentages
Education2%
Public44%
Private54%

Customer care advocate jobs by industry

The most common industries for customer care advocates are professional, retail and health care.

Fortune 500

Professional

Retail

Health Care

Finance

Customer care advocate turnover and employment statistics

Customer care advocate unemployment rate over time

The unemployment rate for customer care advocates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

Customer care advocate unemployment rate by year

YearCustomer care advocate unemployment rate
201011.59%
201111.00%
201210.08%
20138.66%
20147.64%
20156.32%
20165.97%
20175.66%
20185.04%
20194.98%
20206.69%
20217.20%

Average customer care advocate tenure

The average customer care advocate stays at their job for 1-2 years, based on the 14,846 customer care advocates resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Customer care advocate tenure statistics

Number of yearsPercentages
Less than 1 year33%
1-2 years34%
3-4 years11%
5-7 years13%
8-10 years4%
11+ years5%

Customer care advocate LGBT ratio compared to similar jobs

Review the percent of customer care advocates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Order Schedule Clerk5.53%82,193
Eligibility Technician6.73%24,203
Customer Care Advocate7.19%-
Document Scanner8.60%3,124
Charge Authorizer8.99%8,729
Periodicals Clerk11.16%66,332
Human Resources Internship15.31%88,826

Similar customer care advocate jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Order Schedule Clerk5.53%82,193
Eligibility Technician6.73%24,203
Document Scanner8.60%3,124
Charge Authorizer8.99%8,729
Periodicals Clerk11.16%66,332
Human Resources Internship15.31%88,826

Foreign languages spoken by customer care advocates

The most common foreign language among customer care advocates is Spanish at 66.5%. The second-most popular foreign language spoken is French at 9.8% and Portuguese is the third-most popular at 3.0%.
  • Spanish, 66.5%
  • French, 9.8%
  • Portuguese, 3.0%
  • German, 2.7%
  • Arabic, 2.7%
  • Other, 15.3%

Customer care advocate languages spoken

Foreign languagePercentages
Spanish66.5%
French9.8%
Portuguese3.0%
German2.7%
Arabic2.7%
Other15.3%

Customer care advocate jobs

Customer care advocate location demographics

The amount you can make as a customer care advocate can depend on where you live. For example, the highest salary of customer care advocates is $51,918. Use our chart to find out where that salary is located.

Where do customer care advocates earn the most?

Customer care advocates earn the most in Hawaii, where the average customer care advocate salary is $50,469. The map here shows where customer care advocates earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average salary

Which city has the most Customer Care Advocates?

By looking through more than 14,846 resumes, we found that the most popular places for customer care advocates are Atlanta, GA and Houston, TX.
Number of Customer Care Advocates

Customer care advocate jobs by state

RankStateNumber of jobsAverage salary
1California9,990$47,681
2Texas7,205$36,448
3Florida6,308$30,694
4Illinois5,897$35,129
5Ohio5,033$33,350
6North Carolina4,397$31,785
7Georgia4,298$35,449
8New York4,223$43,366
9Michigan4,135$34,325
10Pennsylvania3,776$30,554
11Virginia3,525$28,613
12Arizona3,370$37,393
13Minnesota3,317$38,197
14Missouri2,982$33,175
15Massachusetts2,591$40,114
16New Jersey2,542$35,872
17Maryland2,530$37,221
18Indiana2,468$33,750
19Washington2,464$40,890
20Wisconsin2,459$37,674
21Colorado2,244$39,593
22Tennessee2,221$39,057
23South Carolina2,129$30,249
24Iowa2,116$32,389
25Kentucky2,019$31,360
26Alabama1,876$33,099
27Louisiana1,575$32,947
28Oregon1,526$38,704
29Oklahoma1,470$31,837
30Kansas1,385$37,796
31Mississippi1,247$30,315
32Utah1,207$34,360
33Connecticut1,178$35,991
34Maine1,137$33,617
35Nevada1,066$32,232
36Nebraska1,030$33,983
37New Mexico999$31,422
38West Virginia958$29,162
39New Hampshire790$33,398
40Idaho716$33,397
41Arkansas707$31,644
42Montana692$35,146
43North Dakota596$42,718
44South Dakota586$38,360
45Delaware528$37,344
46Rhode Island470$40,304
47District of Columbia352$44,072
48Vermont345$34,974
49Wyoming306$39,578
50Hawaii304$50,469
51Alaska187$45,863

Where are customer care advocates in high demand?

Customer care advocates are in high demand in Saint Paul, MN. There are currently 9 job openings for customer care advocates here. We looked over job openings to determine where in the country customer care advocates are in the most demand.
Jobs openings

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