How to hire a customer care advocate

Customer care advocate hiring summary. Here are some key points about hiring customer care advocates in the United States:

There are a total of 525,220 customer care advocates in the US, and there are currently 248,553 job openings in this field.
The median cost to hire a customer care advocate is $1,633.
Small businesses spend $1,105 per customer care advocate on training each year, while large companies spend $658.
It takes between 36 and 42 days to fill the average role in the US.
It takes approximately 12 weeks for a new employee to reach full productivity levels.
HR departments typically allocate 15% of their budget towards recruitment efforts.
Saint Paul, MN, has the highest demand for customer care advocates, with 9 job openings.

How to hire a customer care advocate, step by step

To hire a customer care advocate, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a customer care advocate:

Here's a step-by-step customer care advocate hiring guide:

Step 1: Identify your hiring needs
Step 2: Create an ideal candidate profile
Step 3: Make a budget
Step 4: Write a customer care advocate job description
Step 5: Post your job
Step 6: Interview candidates
Step 7: Send a job offer and onboard your new customer care advocate
Step 8: Go through the hiring process checklist

What does a customer care advocate do?

A customer care advocate is responsible for monitoring customer transactions, ensuring the highest customer service satisfaction by timely responses and complaint resolution. Customer care advocates recommend strategic procedures and training programs necessary for handling customer support. They manage customer concerns and conduct interviews to identify customer preferences and build other business opportunities to build a good reputation for the organization. A customer care advocate must have excellent communication and organizational skills to promote customer advocacy and determine the best customer service practices.

Learn more about the specifics of what a customer care advocate does

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Identify your hiring needs

First, determine the employments status of the customer care advocate you need to hire. Certain customer care advocate roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

Determine employee vs contractor status

Is the person you're thinking of hiring a US citizen or green card holder?

A customer care advocate's background is also an important factor in determining whether they'll be a good fit for the position. For example, customer care advocates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

Here's a comparison of customer care advocate salaries for various roles:

Type of Customer Care Advocate	Description	Hourly rate
Customer Care Advocate	Customer service representatives interact with customers to handle complaints, process orders, and provide information about an organization’s products and services.	$11-21
Customer Service Liaison	Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions... Show more	$12-22
Customer Service Trainer	A customer service trainer is responsible for training new and experienced customer service staff, providing them with the best strategies and techniques to handle customers' inquiries and concerns. They also resolve customer complaints and ensure customer satisfaction, building good customer relationships, maintaining the company's reputation, and increasing revenues... Show more	$12-19

Create an ideal candidate profile
Common skills:
- Patients
- Scheduling Appointments
- Data Entry
- Outbound Calls
- HIPAA
- Home Health
- Customer Care
- CRM
- Health Insurance
- Strong Computer
- Mental Health
- Customer Service
- Social Work
- Customer Interaction
Check all skills
Responsibilities:
- Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
- Develop regional sales tools including PowerPoint presentations, brochures and web content to support product sales.
- Put together presentations using PowerPoint.
- Process questionnaires for Medicaid recipients to establish comprehension of complex rules and regulations.
- Verify Medicaid benefits and answer several calls from physicians or their assistants regarding their payments.
- Utilize critical thinking to determine effective operational procedures to fulfill member's concerns while adhering to HIPAA regulations.
More customer care advocate duties

Make a budget

Including a salary range in the customer care advocate job description is a good way to get more applicants. A customer care advocate salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

For example, the average salary for a customer care advocate in Florida may be lower than in Hawaii, and an entry-level engineer typically earns less than a senior-level customer care advocate. Additionally, a customer care advocate with lots of experience in the field may command a higher salary as a result.

Average customer care advocate salary

$15.97hourly

$33,219 yearly

Entry-level customer care advocate salary

$24,000 yearly salary

Updated January 30, 2026

Average customer care advocate salary by state

Rank	State	Avg. salary	Hourly rate
1	California	$48,128	$23
2	New York	$43,421	$21
3	Washington	$41,063	$20
4	Rhode Island	$40,368	$19
5	Massachusetts	$40,107	$19
6	Colorado	$39,680	$19
7	Tennessee	$39,007	$19
8	Wisconsin	$38,255	$18
9	Minnesota	$38,243	$18
10	Arizona	$37,405	$18
11	Texas	$36,659	$18
12	Illinois	$35,239	$17
13	Michigan	$34,580	$17
14	Nebraska	$33,961	$16
15	Indiana	$33,683	$16
16	Ohio	$33,577	$16
17	Iowa	$32,302	$16
18	North Carolina	$31,770	$15
19	Florida	$30,830	$15
20	Pennsylvania	$30,752	$15

Average customer care advocate salary by company

Rank	Company	Average salary	Hourly rate	Job openings
1	University of California-Berkeley	$45,623	$21.93
2	MassMutual	$43,888	$21.10
3	New York Life Insurance	$43,682	$21.00	21
4	Aflac	$40,644	$19.54
5	MetLife	$40,433	$19.44	48
6	Mutual of Omaha	$38,261	$18.39	2
7	Esurance	$38,229	$18.38
8	UnitedHealth Group	$36,708	$17.65	430
9	EmblemHealth	$36,362	$17.48	12
10	Crum & Forster	$36,025	$17.32	4
11	Toyota Financial Svc	$35,795	$17.21	1
12	Highmark	$35,505	$17.07	140
13	Berlin Packaging	$35,469	$17.05
14	Navient	$35,329	$16.99	6
15	Nyc Parks	$35,170	$16.91
16	TECO Energy	$35,063	$16.86
17	Safelite AutoGlass	$35,050	$16.85	56
18	Aspire Chicago	$35,013	$16.83
19	G.L. Huyett	$34,652	$16.66
20	Ogden Clinic	$34,520	$16.60	27

Writing a customer care advocate job description
A good customer care advocate job description should include a few things:
- Summary of the role
- List of responsibilities
- Required skills and experience
Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a customer care advocate job description:
Customer care advocate job description example
Make just over $34,000 per year starting out!

Join our growing team today and enjoy growth and progression, great culture, and competitive benefits!

Required Availability: Mon - Fri 7:00am - 7:00pm (Primary Shift will be 10:00am - 7:00pm) ; Rotating Saturdays (1-2 per month with a comp day early that same week) 8:00am - 2:00pm

Be a part of a community-centered bank. We have been serving our friends and neighbors in southwest Missouri for over a century and with that comes a deep sense of community pride and commitment to one of our great assets - our employees!

At Guaranty Bank we are passionate about helping employees reach their goals. We encourage a strong work-life balance, offer an employee benefits package that is second to none, and provide incentives for our employees to lead healthy lives. We offer our employees training & development opportunities to support building the long-term careers of our employees. With passion, skill and collaboration you can make an impact on the success of the bank, our customers and your own career!

Our Customer Care Bankers provide superior over-the-phone/chat/video banking service to bank customers regarding account inquiries, problem resolution, and referrals, in accordance with Guaranty Bank policies, procedures, products and services.

Required and Desired Skills and Experience of the Banking Associate
- High School diploma or equivalent (or working towards completion)
- Prior customer service, financial institution, call center and sales experience highly desired
About Guaranty Bank

Since 1913, Guaranty Bank has provided a full array of banking solutions along with exceptional customer service. More than 100 years of serving our community has provided us a long time to practice our philosophy of maintaining a personalized approach. In many cases, we've even served generations of your friends and family. We guarantee that you'll receive custom tailored advice and above all else, the respect you deserve. That's because as a fellow community member, we view banking as you would - individually. To us, knowing you personally allows us to offer sound advice on anything from picking the right mortgage loan, investment strategies or choosing the best account for you. It's your money. It's your life. We are your bank.

EOE

Guaranty Bank's Holding Company, QCR Holdings, Inc., is a relationship-driven organization and a multi-bank company, which services the Quad Cities, Cedar Rapids, Waterloo/Cedar Valley, Des Moines/Ankeny, and Springfield, Missouri communities through its wholly owned subsidiary banks, and also engages in commercial leasing through its wholly owned subsidiary, m2 Equipment Finance, LLC based in Milwaukee, WI.

Pre-employment credit check, background check, and drug screen is required.
Post your job
To find customer care advocates for your business, try out a few different recruiting strategies:
- Consider internal talent. One of the most important talent pools for any company is its current employees.
- Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any customer care advocates they would recommend.
- Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level customer care advocates with the right educational background.
- Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
Post your job online:
- Post your customer care advocate job on Zippia to find and recruit customer care advocate candidates who meet your exact specifications.
- Use field-specific websites.
- Post a job on free websites.
Interview candidates
Your first interview with customer care advocate candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.
It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new customer care advocate
Once you've selected the best customer care advocate candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.
It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.
Once that's done, you can draft an onboarding schedule for the new customer care advocate. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a customer care advocate?

Before you start to hire customer care advocates, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire customer care advocates pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $33,219 per year for a customer care advocate, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for customer care advocates in the US typically range between $11 and $21 an hour.

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Updated January 30, 2026

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How to hire a customer care advocate