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The differences between customer care representatives and customer care advocates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer care representative and a customer care advocate. Additionally, a customer care advocate has an average salary of $33,219, which is higher than the $32,912 average annual salary of a customer care representative.
The top three skills for a customer care representative include customer care, customer service and work ethic. The most important skills for a customer care advocate are patients, scheduling appointments, and data entry.
| Customer Care Representative | Customer Care Advocate | |
| Yearly salary | $32,912 | $33,219 |
| Hourly rate | $15.82 | $15.97 |
| Growth rate | -4% | -4% |
| Number of jobs | 214,835 | 248,553 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 37% | Bachelor's Degree, 37% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A customer care representative is responsible for providing resolution with the customer's concerns, following the business' procedures and strategic processes. Customer care representatives must have exceptional customer service skills to address their clients' concerns efficiently and accurately, as well as having extensive knowledge of the products and services their company offer. Duties of a customer care representative also include managing client's complaints, offering alternative products and refunds as needed, calculating fees for special requests, updating customer's account information, documenting actions taken, and escalating special case concerns to the supervisor.
A customer care advocate is responsible for monitoring customer transactions, ensuring the highest customer service satisfaction by timely responses and complaint resolution. Customer care advocates recommend strategic procedures and training programs necessary for handling customer support. They manage customer concerns and conduct interviews to identify customer preferences and build other business opportunities to build a good reputation for the organization. A customer care advocate must have excellent communication and organizational skills to promote customer advocacy and determine the best customer service practices.
Customer care representatives and customer care advocates have different pay scales, as shown below.
| Customer Care Representative | Customer Care Advocate | |
| Average salary | $32,912 | $33,219 |
| Salary range | Between $26,000 And $40,000 | Between $24,000 And $44,000 |
| Highest paying City | Urban Honolulu, HI | Santa Barbara, CA |
| Highest paying state | Hawaii | Hawaii |
| Best paying company | Philadelphia Corporation for Aging | University of California, Berkeley |
| Best paying industry | Automotive | Insurance |
There are a few differences between a customer care representative and a customer care advocate in terms of educational background:
| Customer Care Representative | Customer Care Advocate | |
| Most common degree | Bachelor's Degree, 37% | Bachelor's Degree, 37% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer care representatives' and customer care advocates' demographics:
| Customer Care Representative | Customer Care Advocate | |
| Average age | 40 | 40 |
| Gender ratio | Male, 32.0% Female, 68.0% | Male, 36.2% Female, 63.8% |
| Race ratio | Black or African American, 11.7% Unknown, 5.3% Hispanic or Latino, 20.0% Asian, 6.5% White, 55.8% American Indian and Alaska Native, 0.7% | Black or African American, 10.8% Unknown, 5.5% Hispanic or Latino, 20.6% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |