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Become A Customer Development Manager

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Working As A Customer Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,535

    Average Salary

What Does A Customer Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Customer Development Manager Demographics

Gender

Male

60.1%

Female

37.0%

Unknown

2.9%
Ethnicity

White

59.7%

Hispanic or Latino

15.8%

Asian

10.5%

Black or African American

9.8%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

41.4%

French

13.8%

Portuguese

10.3%

Chinese

6.9%

Mandarin

5.2%

German

3.4%

Japanese

3.4%

Russian

3.4%

Italian

3.4%

Irish

1.7%

Norwegian

1.7%

Cantonese

1.7%

Amharic

1.7%

Arabic

1.7%
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Customer Development Manager Education

Schools

University of Phoenix

13.9%

University of Iowa

6.5%

University of Georgia

6.5%

University of Texas at Austin

5.6%

University of Tennessee - Knoxville

4.6%

University of Nevada - Las Vegas

4.6%

Arizona State University

4.6%

Temple University

4.6%

University of Texas at Dallas

4.6%

West Virginia University

4.6%

Southern New Hampshire University

4.6%

Iowa State University

4.6%

University of Pittsburgh -

4.6%

California State University - Fullerton

3.7%

University of North Carolina at Greensboro

3.7%

Northwestern University

3.7%

Saint Louis Community College

3.7%

Old Dominion University

3.7%

Eastern Michigan University

3.7%

University of Kentucky

3.7%
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Majors

Business

33.2%

Marketing

14.7%

Computer Science

6.3%

Management

5.8%

Finance

5.0%

Communication

4.9%

Accounting

3.4%

Economics

3.2%

Psychology

3.0%

Information Technology

2.6%

Education

2.4%

Computer Information Systems

2.4%

Electrical Engineering

2.2%

Criminal Justice

1.7%

Specialized Sales And Merchandising

1.7%

Public Relations

1.7%

Liberal Arts

1.5%

Political Science

1.5%

Human Resources Management

1.5%

General Studies

1.3%
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Degrees

Bachelors

48.8%

Masters

22.8%

Other

17.0%

Associate

6.1%

Certificate

2.5%

Diploma

1.4%

Doctorate

1.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Customer Development Manager Salaries

Job Title Company Location Start Date Salary
Custom Development Manager Intuit Inc. San Diego, CA Dec 29, 2009 $166,000
Head of Customer Development Sourcegraph, Inc. San Francisco, CA Dec 15, 2015 $145,642 -
$180,000
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Jul 01, 2015 $143,936
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Jan 02, 2015 $138,436
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Jul 22, 2014 $138,436
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Sep 09, 2012 $127,385
Customer Development Manager Campbell Soup Company Camden, NJ Oct 08, 2011 $122,000
SR. MTS, IT Application Development-Customer SUC Salesforce.Com, Inc. San Francisco, CA Nov 01, 2010 $120,000
Full Stack Developer, Custom Applications GCP Applied Technologies Inc. Cambridge, MA Aug 22, 2016 $115,000
SAP Custom Developer NRG Energy, Inc. Houston, TX May 11, 2015 $115,000
SAP Custom Developer NRG Energy, Inc. Houston, TX Jul 13, 2015 $112,133
SAP Custom Developer NRG Energy, Inc. Houston, TX Jun 10, 2015 $110,926
Manager, Customer Development-Asia Conagra Foods, Inc. Eagle, ID Oct 01, 2012 $110,000 -
$125,000
SAP Custom Developer III NRG Energy, Inc. Houston, TX Jan 06, 2014 $103,000
SAP Custom Developer NRG Energy, Inc. Houston, TX Mar 17, 2014 $102,000
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Dec 16, 2011 $100,000 -
$125,000
Senior Customer Resource Management (CRM) Develop The Vanguard Group Malvern, PA Aug 01, 2011 $95,400
Developer, Customer Connectivity KCG Americas LLC Jersey City, NJ Jan 12, 2016 $92,000 -
$135,000
Custom Development Project Manager IBM India Private Limited Houston, TX Sep 19, 2012 $85,200
Customer Operations Tools Developer Cloudera, Inc. Palo Alto, CA Oct 01, 2012 $85,000 -
$160,000
Development Manager-Customer Escalations Intacct Corporation San Jose, CA Mar 15, 2010 $80,000 -
$105,000
Microsoft Dynamics CRM Developer Iknowvate Technologies, Inc. Radnor, PA Aug 01, 2016 $75,000
Microsoft Dynamics CRM Developer Erp Analysts, Inc. Boise, ID Jun 10, 2016 $72,000
Customer Development & Pricing Coyote Logistics, LLC Chicago, IL Dec 13, 2016 $67,000
Microsoft Dynamics CRM Developer Fortune Minds Inc. Birmingham, AL Jan 10, 2016 $65,000
Microsoft Dynamics CRM Developer Iknowvate Technologies, Inc. MI Dec 17, 2014 $65,000
Microsoft Dynamics CRM Developer Iknowvate Technologies, Inc. Hopkinton, MA Dec 17, 2014 $65,000

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Top Skills for A Customer Development Manager

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  1. Customer Service
  2. Web
  3. CRM
You can check out examples of real life uses of top skills on resumes here:
  • Well-organized and fully Seymour, CT able to meet deadlines Customer Service/Marketing Development/Management Educate customers on product and service offerings.
  • Designed and developed Intranet web portal to hold a diverse set of content (exploration/real estate) and application.
  • Integrated and monitored SharePoint 2010 integration with CRM 2013 for document management under different site security settings.
  • Used LINQ to SQL for querying the database and for data manipulation tasks.
  • Implemented Custom Validation code to test the UI controls as per the business requirements.

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Top 10 Best States for Customer Development Managers

  1. New York
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. Washington
  7. California
  8. District of Columbia
  9. Delaware
  10. Pennsylvania
  • (2,130 jobs)
  • (1,071 jobs)
  • (719 jobs)
  • (978 jobs)
  • (136 jobs)
  • (1,526 jobs)
  • (5,233 jobs)
  • (300 jobs)
  • (70 jobs)
  • (990 jobs)

Top Customer Development Manager Employers

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Jobs From Top Customer Development Manager Employers

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