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What does a customer development manager do?

Updated January 8, 2025
8 min read
Quoted expert
Michael Baker

A customer development manager is responsible for planning and coordinating product sales to ensure that the customers' needs are met consistently and constantly. It is your job to look for growth opportunities, understand customers, categories, and consumers to increase sales, and coordinate with other departments to fulfill the needs of customers. As a customer development manager, you will be responsible for creating sales proposals and overseeing target customers in a bid to achieve KPIs and sales targets. Additionally, you are also expected to communicate with vendors to ensure that products are delivered on time.

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Customer development manager responsibilities

Here are examples of responsibilities from real customer development manager resumes:

  • Lead a cross-functional team to build HRIS project into the Rollins CRM system.
  • Standardize an SDLC process to better manage how projects are develop, test, and release.
  • Manage all promotions, account updates, and division sign-offs on POS, racks, shippers, etc.
  • Manage all design, front end / UI coding, marketing, and multimedia tasks, across all of the projects.
  • Manage and monitor customer promotional activity and trade spending to ensure strategic alignment and maximum ROI.
  • Develop web pages, using HTML, CSS, and JavaScript.
  • Involve in Ajax scripting (jQuery framework) for dynamically loading user controls.
  • Develop UI using JQuery and Java script for interactive cross browser functionality and complex user interface.
  • Modify WCF bindings and SSL configurations.
  • Secure POS placements for account line items and overall shelf management.
  • Help create web base Java application to replace legacy reporting systems.
  • Create SSIS packages for different data loading operations for many applications.
  • Customize client side validations and access data within the HTML controls usingJavaScript.
  • Recruit as project manager to deploy and support manufacturing and ERP applications.
  • Used JQuery for consistent easy navigation, look and feel of the website.

Customer development manager skills and personality traits

We calculated that 13% of Customer Development Managers are proficient in Customer Service, POS, and Java. They’re also known for soft skills such as Collaboration skills, Instructional skills, and Business skills.

We break down the percentage of Customer Development Managers that have these skills listed on their resume here:

  • Customer Service, 13%

    Work with Team Leaders in shopping guidance or clarification of assignments or shopping requirements to develop customer satisfaction and customer service.

  • POS, 11%

    Managed all promotions, account updates, and division sign-offs on POS, racks, shippers, etc.

  • Java, 6%

    Helped create web based Java application to replace legacy reporting systems.

  • JavaScript, 5%

    Implemented JavaScript for Form customization.

  • HTML, 4%

    Integrated data from customized entity form to web services, using HTML, J Query and AJAX.

  • Data Analysis, 4%

    Utilized Nielsen database for effective data analysis and support of selling initiatives.

"customer service," "pos," and "java" are among the most common skills that customer development managers use at work. You can find even more customer development manager responsibilities below, including:

Collaboration skills. The most essential soft skill for a customer development manager to carry out their responsibilities is collaboration skills. This skill is important for the role because "training and development managers need strong interpersonal skills because delivering training programs requires working in concert with staff, trainees, subject matter experts, and the organization’s leaders." Additionally, a customer development manager resume shows how their duties depend on collaboration skills: "implemented an online sharepoint collaboration site for new york life investments team and trusted its partners. "

Instructional skills. Another soft skill that's essential for fulfilling customer development manager duties is instructional skills. The role rewards competence in this skill because "training and development managers need to understand the fundamentals of teaching and lesson planning." According to a customer development manager resume, here's how customer development managers can utilize instructional skills in their job responsibilities: "project included scripting, storyboarding, instructional design, video, editing, encoding, compressing, and html coding. "

Business skills. Another skill that relates to the job responsibilities of customer development managers is business skills. This skill is critical to many everyday customer development manager duties, as "training and development managers must understand business operations in order to match training with business goals." This example from a resume shows how this skill is used: "customized crm forms using java script and business rules. "

Leadership skills. customer development manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "managers are often in charge of a staff and programs." This resume example shows what customer development managers do with leadership skills on a typical day: "supported fountain beverage customer service teams of 50+ agents with seven additional personnel in leadership/training support roles. "

Communication skills. Another crucial skill for a customer development manager to carry out their responsibilities is "communication skills." A big part of what customer development managers relies on this skill, since "training and development managers must clearly convey information to diverse audiences." How this skill relates to customer development manager duties can be seen in an example from a customer development manager resume snippet: "authored tool instructions, cover letters, web pages and interdepartmental communications to support special tool launches. "

All customer development manager skills

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Compare different customer development managers

Customer development manager vs. Training administrator

Training administrators coordinate employees and management training programs. The administrators administer competency or skill assessments, outplacement, career counseling, and other specialized training for employees. They update and organize the training programs for administrative and clerical works. It is also their job to plan and enforce these programs for government agencies, business enterprises, and other institutions. Leadership skills, communication skills, and management skills are necessary for this job.

If we compare the average customer development manager annual salary with that of a training administrator, we find that training administrators typically earn a $47,357 lower salary than customer development managers make annually.

These skill sets are where the common ground ends though. The responsibilities of a customer development manager are more likely to require skills like "customer service," "pos," "java," and "javascript." On the other hand, a job as a training administrator requires skills like "training programs," "nursing home," "long-term care," and "home health." As you can see, what employees do in each career varies considerably.

Training administrators earn the highest salaries when working in the health care industry, with an average yearly salary of $45,657. On the other hand, customer development managers are paid more in the education industry with an average salary of $105,703.The education levels that training administrators earn slightly differ from customer development managers. In particular, training administrators are 4.1% more likely to graduate with a Master's Degree than a customer development manager. Additionally, they're 0.3% more likely to earn a Doctoral Degree.

Customer development manager vs. Director of training

Training directors are responsible for directing the planning, design, and implementation of training programs. They are responsible for assessing and identifying the company's training needs, maintaining a consistent culture regarding training, and managing and directing employee training. Training directors are expected to provide engaging communication about the program to encourage employee participation and emphasize the benefits and value of exercise. They are also expected to establish and maintain good relationships with vendors to provide more training programs.

A career as a director of training brings a lower average salary when compared to the average annual salary of a customer development manager. In fact, directors of training salary is $13,864 lower than the salary of customer development managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both customer development managers and directors of training have skills such as "customer service," "business development," and "roi. "

Each career also uses different skills, according to real customer development manager resumes. While customer development manager responsibilities can utilize skills like "pos," "java," "javascript," and "c net," directors of training use skills like "training materials," "project management," "oversight," and "professional development."

In general, directors of training achieve higher levels of education than customer development managers. They're 7.2% more likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for customer development managers in the next 3-5 years?

Michael BakerMichael Baker LinkedIn profile

Founder & Partner, m3 Development

The non-profit sector, like every sector, has been impacted greatly by technology. I believe innovation and disruption from technology is a key tool for making non-profits more efficient and effective. AI is already being used by the big non-profits and will become more common throughout our sector in mid-sized and small non-profit organizations when it is more cost-effective. The current, future and recent graduates are mostly Generation Z. This is the generation that was born into and has grown up with the internet and technology. The most important technology is and will continue to be online and mobile. Non-profits need to continue developing and investing in technology, tools, and support systems to meet the needs of their mission. Technology has brought us the internet, social media, the cloud, cashless forms of payments, automating work, evaluation tools creating dashboards that automatically monitor performance, electronic health records, and will continue to evolve. I believe machine-based learning and artificial intelligence are technology now and for the future. Technology that supports transparency, engagement, impact, and data analytics will be what is important in the next 3 to 5 years for non-profit organizations.

Customer development manager vs. Manager & instructor

A health, safety, and environmental (HSE) manager is primarily in charge of spearheading and overseeing a company's health and safety programs. Their responsibilities typically revolve around coordinating with different departments to gather data, assessing existing programs and policies to identify areas needing improvement, implementing solutions on issues and concerns, developing strategies to execute programs, and creating new safety policies as necessary. Furthermore, as an HSE manager, it is essential to lead and encourage team members to reach goals, all while enforcing the company's policies and regulations.

On average scale, managers & instructor bring in lower salaries than customer development managers. In fact, they earn a $37,111 lower salary per year.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a customer development manager is likely to be skilled in "customer service," "pos," "java," and "javascript," while a typical manager & instructor is skilled in "course curriculum," "safety procedures," "professional development," and "training programs."

Managers & instructor earn the best pay in the health care industry, where they command an average salary of $55,999. Customer development managers earn the highest pay from the education industry, with an average salary of $105,703.Most managers & instructor achieve a similar degree level compared to customer development managers. For example, they're 1.6% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

Customer development manager vs. Hse manager

Hse managers average a lower salary than the annual salary of customer development managers. The difference is about $6,135 per year.

Even though a few skill sets overlap between customer development managers and hse managers, there are some differences that are important to note. For one, a customer development manager might have more use for skills like "customer service," "pos," "java," and "javascript." Meanwhile, some responsibilities of hse managers require skills like "regulatory agencies," "osha," "environmental regulations," and "safety program. "

Hse managers enjoy the best pay in the construction industry, with an average salary of $105,683. For comparison, customer development managers earn the highest salary in the education industry.The average resume of hse managers showed that they earn similar levels of education compared to customer development managers. So much so that theyacirc;euro;trade;re 1.6% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.4%.

Types of customer development manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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