Post job

What is a customer engagement manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Yeqiang Lin Ph.D.

A customer engagement manager is an individual responsible for building and maintaining positive relationships between a company and its customers. They analyze customer feedback and develop strategies to improve customer satisfaction and loyalty. Their duties include creating and implementing marketing campaigns, managing social media channels, monitoring customer interactions, and collaborating with other departments to ensure a positive customer experience. Overall, they play a key role in enhancing brand reputation, customer retention, and business growth.

What general advice would you give to a customer engagement manager?

Yeqiang Lin Ph.D.Yeqiang Lin Ph.D. LinkedIn profile

Interim Department Head & Associate Professor, California Polytechnic State University-San Luis Obispo

For a graduate beginning their career in the experience industry, it's crucial to be adaptable and proactive. The field highly values those who can anticipate customer needs and trends, create memorable experiences, and manage projects efficiently. Emphasize building strong interpersonal and digital communication skills, as these will be essential in networking and in managing diverse teams and clients.
ScoreCustomer Engagement ManagerUS Average
Salary
8.0

Avg. Salary $115,367

Avg. Salary $59,228

Stability level
8.0

Growth rate 5%

Growth rate 0.3%

Diversity
4.2
Race

American Indian and Alaska Native 0.67%

Asian 6.01%

Black or African American 9.06%

Hispanic or Latino 17.10%

Unknown 4.85%

White 62.31%

Gender

female 52.65%

male 47.35%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress level
8.0

Stress level is high

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
6.2

Work life balance is fair

6.4 - fair

What are the pros and cons of being a customer engagement manager?

Pros

  • Opportunity to interact with customers and build relationships

  • Chance to improve customer satisfaction and loyalty

  • Ability to influence business decisions based on customer feedback

  • Potential for creativity and innovation in developing engagement strategies

  • Potential for competitive salary and benefits

Cons

  • High pressure to meet customer expectations and KPIs

  • Need to handle difficult customers and situations

  • Potential for long hours or irregular schedules, especially during peak seasons

  • Need to stay up-to-date with technology and industry trends

  • Risk of negative feedback or reviews from dissatisfied customers

Key steps to become a customer engagement manager

  1. Explore customer engagement manager education requirements

    Most common customer engagement manager degrees

    Bachelor's

    65.0 %

    Master's

    18.5 %

    Associate

    11.5 %
  2. Start to develop specific customer engagement manager skills

    SkillsPercentages
    PET88.22%
    Direct Reports5.38%
    Project Management1.21%
    Customer Satisfaction0.56%
    Digital Marketing0.50%
  3. Complete relevant customer engagement manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New customer engagement managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a customer engagement manager based on U.S. Bureau of Labor Statistics data and data from real customer engagement manager resumes.
  4. Research customer engagement manager duties and responsibilities

    • Advise clients on the most effective approach to achieve the highest ROI base on their goals.
    • Lead all aspects of program including technology integration, communications, training, compliance, and vendor SLA development.
    • Project manage numerous data center migration engagements for migrating clients from internal infrastructure to manage hosting solutions.
    • Provide delivery oversight of strategic accounts, programs and projects while managing divisional portfolio through monitoring of profitability and performance.
  5. Apply for customer engagement manager jobs

    Now it's time to start searching for a customer engagement manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first customer engagement manager job

Zippi

Are you a customer engagement manager?

Share your story for a free salary report.

Average customer engagement manager salary

The average customer engagement manager salary in the United States is $115,367 per year or $55 per hour. Customer engagement manager salaries range between $77,000 and $172,000 per year.

Average customer engagement manager salary
$115,367 Yearly
$55.46 hourly

What am I worth?

salary-calculator

How do customer engagement managers rate their job?

4/5

Based on 1 ratings

5 stars

4 stars

3 stars

2 stars

1 star

Customer engagement manager reviews

profile
4.0
A zippia user wrote a review on Jun 2020
Pros

Customer engagement manager needs to leverage strong skills in internal and external communications, cooperation, and collaboration, as well as make decisions and problem solving. This position has endless opportunities to develop.

Cons

So far, I did not find.


Working as a customer engagement manager? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Customer engagement manager FAQs

Search for customer engagement manager jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse office and administrative jobs