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What does a Customer Experience Manager do?

Updated January 8, 2025
6 min read
Quoted Expert
Vele Galovski
What does a Customer Experience Manager do

A customer experience manager (CEM) links the gap between the brand they work for and the customer. It is their job to ensure that customer experience is engaging, efficient, and effective. They make sure that customer satisfaction and loyalty rates increase, gaining more recommendations from those customers. Typically, they focus on designing & improving the customer experience. They also build solid relationships with clients that are fostered by collecting customer feedback in real-time and incorporate the feedback into the sales process to improve the overall customer experience.

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Customer experience manager responsibilities

Here are examples of responsibilities from real customer experience manager resumes:

  • Manage the daily schedule and logistics for field technicians to achieve both cost effectiveness and company profitability.
  • Manage corporate Lexus training for all eligible associates at the dealership level.
  • Launch, manage, and edit web content of store s Facebook page.
  • Handle administrative duties, maintain employee files, hire new employees, and manage payroll and employee scheduling.
  • Manage medical profession clients and supervise staff in the preparation of client financial statements, Medicare cost reports and tax returns.
  • Work within standing orders to help patients effectively manage their diabetes though medications and other specialty consultations.
  • Respond to customer RFI, RFP.
  • Experience with POS systems as well as computerized inventory systems.
  • Train and develop new associates on POS system and key sales tactics.
  • Make decision on behalf of American Honda in providing assistance for customer and their safety.
  • Establish corrective actions, ISO procedures, forecasts, and upgrades along with prioritizing mfg.
  • Launch internal tools and systems including CRM, telephony, underwriting, core loan servicing platform.
  • Staff supervision and training in Honda business improvement facilitator program with sales, service and parts.
  • Administer 3Com's log file analysis and marketing program reporting systems, including providing CRM database requirements.
  • Assist CSM with any additional needs including training, payroll, communication with store management and corporate officials.

Customer experience manager skills and personality traits

We calculated that 20% of Customer Experience Managers are proficient in POS, Customer Engagement, and Front End. They’re also known for soft skills such as Leadership skills, Organizational skills, and Speaking skills.

We break down the percentage of Customer Experience Managers that have these skills listed on their resume here:

  • POS, 20%

    Completed Point of Sale (POS) Overrides.

  • Customer Engagement, 17%

    Coordinated successful customer engagement initiative to redesign billing, increase paperless adoption by 10% and raise web utilization.

  • Front End, 15%

    Front End Operations of a large box retail location: Manage and maintain consistent customer flow at register point of sale.

  • Product Knowledge, 7%

    Increased efficiency and maximized productivity by re-organizing the Cash Wrap area and implementing a Product Knowledge and Resource binder.

  • Customer Care, 6%

    Position speaks on behalf of the organization when communicating with enterprise organizations and Customer Care Call Centers.

  • Customer Satisfaction, 4%

    Identified and prioritized process & quality improvement opportunities producing positive yields in customer satisfaction, customer experience and product quality.

Common skills that a customer experience manager uses to do their job include "pos," "customer engagement," and "front end." You can find details on the most important customer experience manager responsibilities below.

Communication skills. A commonly-found skill in customer experience manager job descriptions, "communication skills" is essential to what customer experience managers do. Customer experience manager responsibilities rely on this skill because "customer service representatives must be able to provide clear information in writing, by phone, or in person." You can also see how customer experience manager duties rely on communication skills in this resume example: "maintain product knowledge and brand communication boards. "

Problem-solving skills. Another skill commonly found on customer experience manager job descriptions is "problem-solving skills." It can come up quite often in customer experience manager duties, since "representatives must determine solutions to customers’ problems." Here's an example from a resume of how this skill fits into day-to-day customer experience manager responsibilities: "responded to senior management inquiries regarding customer complaints and resolutions. "

See the full list of customer experience manager skills

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Compare different customer experience managers

Customer experience manager vs. Manager

Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.

The annual salary of managers is $16,527 lower than the average salary of customer experience managers.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both customer experience manager and manager positions are skilled in pos, product knowledge, and customer satisfaction.

There are some key differences in the responsibilities of each position. For example, customer experience manager responsibilities require skills like "customer engagement," "front end," "customer care," and "work ethic." Meanwhile a typical manager has skills in areas such as "food safety," "financial statements," "management," and "powerpoint." This difference in skills reveals the differences in what each career does.

The education levels that managers earn slightly differ from customer experience managers. In particular, managers are 0.6% less likely to graduate with a Master's Degree than a customer experience manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

Customer experience manager vs. Service department manager

A service department manager is responsible for leading the service department operations by assisting the staff in customer interaction, providing the highest customer service, and negotiating contracts and partnerships with clients. Service department managers coordinate with the sales and marketing team for brand promotions and advising the staff in selling new products to potential customers. They also handle and resolve high-level complaints, process replacements, and issue refunds as needed. A service department manager must have excellent communication and leadership skills, especially in encouraging and supporting the team members to meet the department's goals and objectives.

Service department manager positions earn lower pay than customer experience manager roles. They earn a $33,405 lower salary than customer experience managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both customer experience managers and service department managers have skills such as "pos," "customer satisfaction," and "customer complaints. "

In addition to the difference in salary, there are some other key differences worth noting. For example, customer experience manager responsibilities are more likely to require skills like "customer engagement," "front end," "product knowledge," and "customer care." Meanwhile, a service department manager has duties that require skills in areas such as "food safety," "food quality," "warranty claims," and "business development." These differences highlight just how different the day-to-day in each role looks.

Service department managers earn similar levels of education than customer experience managers in general. They're 0.3% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for Customer Experience Managers in the next 3-5 years?

Vele GalovskiVele Galovski LinkedIn Profile

VP of Support and Field Services Research, TSIA

1. Anything technology that enables digital and virtual is in higher demand.
- HelpLightning
-Connected Product
-Video/Remote Support
2. The downturn exposed the need for many industries to accelerate their investments in digital transformation.
-Extreme Remote Services: Ability to deliver a majority of your service portfolio remotely.
- Extreme Automation: Ability to leverage AI, machine learning, RPA to automate the deliver of sales and service motions.
-Digital Sales Motion: Digital led, data driven sales engagement model.

Customer experience manager vs. Team manager

Team managers primarily manage the daily activities of their members. Their role includes setting targets, implementing guidelines, and supporting employees to solve any issues that may arise. It is their duty to make sure that the team's objectives are fully understood by all members and that they work closely to fulfill them. They must ensure that all of their members are working towards a common goal through constant monitoring. To manage the team, they may utilize certain principles, such as the SMART principle. They also train members to see to it that their goals are distinct, measurable, attainable, and timely.

On average, team managers earn higher salaries than customer experience managers, with a $6,839 difference per year.By looking over several customer experience managers and team managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "product knowledge," "customer satisfaction," and "customer complaints." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a customer experience manager is likely to be skilled in "pos," "customer engagement," "front end," and "customer care," while a typical team manager is skilled in "patients," "taking care," "project management," and "performance management."

Most team managers achieve a similar degree level compared to customer experience managers. For example, they're 1.8% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

Customer experience manager vs. Desk manager

A desk manager's responsibilities focus on facilitating communication and performing organizational support tasks to maintain the smooth flow of operations at offices. Although the extent of their duties primarily depends on their company or employment industry, it usually includes handling calls and correspondence, answering inquiries, resolving issues and concerns, forwarding calls and messages, arranging appointments and schedules, organizing files, and overseeing various communication materials. In some offices, a desk manager manages different teams, supervising their performance while enforcing company standards and policies.

Desk managers tend to earn a lower pay than customer experience managers by an average of $38 per year.According to resumes from customer experience managers and desk managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "pos," "product knowledge," and "customer complaints. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "customer engagement," "front end," "customer care," and "work ethic" are skills that commonly show up on customer experience manager resumes. On the other hand, desk managers use skills like sales process, quality customer service, csi, and sales people on their resumes.The average resume of desk managers showed that they earn similar levels of education compared to customer experience managers. So much so that theyacirc;euro;trade;re 1.8% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.3%.

Types of customer experience manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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