How To Become A Customer Liaison: What It Is and Career Path

What is a customer liaison and how to become one

Updated January 8, 2025

4 min read

For those interested in the social side of sales and marketing, a position as customer liaison may be a good fit. A customer liaison's primary role is to act as a sales mediator between the business and clients, both potential and present. The ultimate goal of a customer liaison is to build satisfactory and profitable relationships between a business and its clients. Their duties include, but are not limited to, scheduling monthly meetings with clients, assisting in the resolution of cline tissues and concerns, coordination with sales staff to provide accurate answers and information for clients, meeting deadlines for sales projects, ensuring the customer's needs are met, efficient prioritization of projects, streamlining of procedures to ensure products and services get to the client in a timely manner, and educating employees, service providers, and sales consultants on client needs.

Customer liaisons typically work closely with senior management and work in a variety of industries, including health, manufacturing, aerospace and retail. Customer liaison's are expected to have strong client service, communication and interpersonal skills.

Customer liaisons often have advanced degrees, but an advanced degree is not necessarily a requirement for individuals possessing previous experience or the employer's desired skill set. Customer liaisons can make up to $93,000/year, depending on industry, however job growth in the U.S is predicted to decrease by 2% by 2028.

ScoreCustomer LiaisonUS Average

Salary

4.6

Avg. Salary $58,459

Avg. Salary $59,228

Stability level

5.9

Growth rate -4%

Growth rate 0.3%

Diversity

9.6

Race

American Indian and Alaska Native 0.71%

Asian 6.36%

Black or African American 11.99%

Hispanic or Latino 18.74%

Unknown 5.30%

White 56.90%

Gender

female 53.12%

male 46.88%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

5.9

Stress level is manageable

7.1 - high

Complexity level

6.6

Complexity level is challenging

7 - challenging

Work life balance

6.5

Work life balance is good

6.4 - fair

Key steps to become a customer liaison

Explore customer liaison education requirements

Most common customer liaison degrees

Bachelor's

55.3 %

Associate

19.6 %

High School Diploma

11.0 %

Start to develop specific customer liaison skills

Skills	Percentages
Customer Service	42.52%
PowerPoint	16.37%
Customer Care	8.83%
Customer Satisfaction	3.93%
Customer Support	3.77%

Complete relevant customer liaison training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New customer liaisons learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a customer liaison based on U.S. Bureau of Labor Statistics data and data from real customer liaison resumes.

Research customer liaison duties and responsibilities

Lead safety, quality, and customer site visits; bring facilities into ISO and OSHA compliance.
Lead departmental operating reviews that are in line with expectations of HIPAA providing physician leaders with critical data.
Ensure packaging specs where ISO certify.
Assist manager with human resources, payroll, and personnel functions.

Prepare your customer liaison resume

When your background is strong enough, you can start writing your customer liaison resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a customer liaison resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable customer liaison resume templates

Build a professional customer liaison resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your customer liaison resume.