Customer liaison vs customer care associate

The differences between customer liaisons and customer care associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer care associate. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $33,115 average annual salary of a customer care associate.

The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer care associate are customer care, patients, and customer service.

Customer liaison vs customer care associate overview

	Customer Liaison	Customer Care Associate
Yearly salary	$58,459	$33,115
Hourly rate	$28.11	$15.92
Growth rate	-4%	-4%
Number of jobs	181,470	250,296
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 39%
Average age	40	40
Years of experience	12	12

What does a customer liaison do?

Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.

What does a customer care associate do?

A customer care associate's role focuses on providing customer support and service, ensuring optimal services and client satisfaction. Their responsibilities typically revolve around assisting walk-in customers by answering inquiries, offering recommendations or alternatives, and informing them of any promos or discounts. It is essential to devise strategies to identify customer needs, providing them as needed. Furthermore, a customer care associate may answer inquiries made through calls or correspondence, make reservations, handle complaints or concerns, and resolve them according to the company's policies and regulations.

Customer liaison vs customer care associate salary

Customer liaisons and customer care associates have different pay scales, as shown below.

	Customer Liaison	Customer Care Associate
Average salary	$58,459	$33,115
Salary range	Between $31,000 And $107,000	Between $24,000 And $43,000
Highest paying City	Newark, CA	San Diego, CA
Highest paying state	California	California
Best paying company	Analogic	Centennial Bank
Best paying industry	-	Insurance

Differences between customer liaison and customer care associate education

There are a few differences between a customer liaison and a customer care associate in terms of educational background:

	Customer Liaison	Customer Care Associate
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 39%
Most common major	Business	Business
Most common college	-	-

Customer liaison vs customer care associate demographics

Here are the differences between customer liaisons' and customer care associates' demographics:

	Customer Liaison	Customer Care Associate
Average age	40	40
Gender ratio	Male, 46.9% Female, 53.1%	Male, 30.1% Female, 69.9%
Race ratio	Black or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7%	Black or African American, 12.4% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.7% White, 56.2% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between customer liaison and customer care associate duties and responsibilities

Customer liaison example responsibilities.

Lead safety, quality, and customer site visits; bring facilities into ISO and OSHA compliance.
Lead departmental operating reviews that are in line with expectations of HIPAA providing physician leaders with critical data.
Ensure packaging specs where ISO certify.
Assist manager with human resources, payroll, and personnel functions.
Establish chart of accounts; provide bookkeeping, payroll, A/R and A/P.
Produce PowerPoint presentations to enhance staff development initiatives.

Customer care associate example responsibilities.

Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
Verify HIPAA member information, update members account, expedite payments, explain health and dental plan benefits options.
Answer inbound calls assisting customers with billing questions, troubleshoot for customers, and assist customers with service plans and upgrading packages
Receive inbound provider calls at a call center regarding patients medical insurance benefits and eligibility, edit and process Medicare claims.
Provide superior customer service to inbound calls from DirecTV customers regarding their schedule service/install appointment.

Customer liaison vs customer care associate skills

Common customer liaison skills

Customer Service, 43%
PowerPoint, 16%
Customer Care, 9%
Customer Satisfaction, 4%
Customer Support, 4%
Logistics, 2%

Common customer care associate skills

Customer Care, 21%
Patients, 16%
Customer Service, 7%
Telephone Inquiries, 6%
Customer Support, 5%
Home Health, 3%

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Zippia Careers
Office and Administrative Industry
Customer Liaison
Customer Liaison vs Customer Care Associate

Updated January 8, 2025

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