Customer liaison vs customer engagement specialist

The differences between customer liaisons and customer engagement specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer engagement specialist. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $41,014 average annual salary of a customer engagement specialist.

The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer engagement specialist are brand awareness, wine, and customer service.

Customer liaison vs customer engagement specialist overview

	Customer Liaison	Customer Engagement Specialist
Yearly salary	$58,459	$41,014
Hourly rate	$28.11	$19.72
Growth rate	-4%	-4%
Number of jobs	181,470	217,031
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 42%
Average age	40	40
Years of experience	12	12

What does a customer liaison do?

Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.

What does a customer engagement specialist do?

A client engagement specialist is in charge of devising strategies to build positive relationships with clients that will translate to sales. Their responsibilities revolve around performing research and analysis to identify client needs, finding new sales leads and opportunities, and coordinating with team members. They must also reach out to clients through calls, correspondence, or face-to-face interaction to offer products and services, discuss specifications, secure sales, process payments, and perform follow-up calls. Moreover, a client engagement specialist must answer inquiries and address issues and concerns, resolving them promptly and efficiently.

Customer liaison vs customer engagement specialist salary

Customer liaisons and customer engagement specialists have different pay scales, as shown below.

	Customer Liaison	Customer Engagement Specialist
Average salary	$58,459	$41,014
Salary range	Between $31,000 And $107,000	Between $25,000 And $64,000
Highest paying City	Newark, CA	Washington, DC
Highest paying state	California	Massachusetts
Best paying company	Analogic	NVIDIA
Best paying industry	-	Health Care

Differences between customer liaison and customer engagement specialist education

There are a few differences between a customer liaison and a customer engagement specialist in terms of educational background:

	Customer Liaison	Customer Engagement Specialist
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 42%
Most common major	Business	Business
Most common college	-	-

Customer liaison vs customer engagement specialist demographics

Here are the differences between customer liaisons' and customer engagement specialists' demographics:

	Customer Liaison	Customer Engagement Specialist
Average age	40	40
Gender ratio	Male, 46.9% Female, 53.1%	Male, 32.7% Female, 67.3%
Race ratio	Black or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7%	Black or African American, 10.7% Unknown, 5.0% Hispanic or Latino, 18.4% Asian, 6.1% White, 59.2% American Indian and Alaska Native, 0.6%
LGBT Percentage	7%	7%

Differences between customer liaison and customer engagement specialist duties and responsibilities

Customer liaison example responsibilities.

Lead safety, quality, and customer site visits; bring facilities into ISO and OSHA compliance.
Lead departmental operating reviews that are in line with expectations of HIPAA providing physician leaders with critical data.
Ensure packaging specs where ISO certify.
Assist manager with human resources, payroll, and personnel functions.
Establish chart of accounts; provide bookkeeping, payroll, A/R and A/P.
Produce PowerPoint presentations to enhance staff development initiatives.

Customer engagement specialist example responsibilities.

Assist with Medicare and Medicaid members in regards to their medication and health care assessments.
Maintain strict patient and physician confidentiality through HIPAA.
Ensure consistent verification of all demographic, and HIPAA.
Provide accurate and appropriate information to answer questions, troubleshoot issues, and resolve complaints.
Maintain and create in-deth records for board reports and update them to be present in weekly PowerPoint presentations.
Maintain positive professional relationships with patients, and partnering agencies.

Customer liaison vs customer engagement specialist skills

Common customer liaison skills

Customer Service, 43%
PowerPoint, 16%
Customer Care, 9%
Customer Satisfaction, 4%
Customer Support, 4%
Logistics, 2%

Common customer engagement specialist skills

Brand Awareness, 55%
Wine, 8%
Customer Service, 5%
Customer Satisfaction, 5%
Customer Accounts, 3%
Patients, 2%

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Office and Administrative Industry
Customer Liaison
Customer Liaison vs Customer Engagement Specialist

Updated January 8, 2025

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