Customer liaison vs customer service associate

The differences between customer liaisons and customer service associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer service associate. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $31,709 average annual salary of a customer service associate.

The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer service associate are patients, sales floor, and plumbing.

Customer liaison vs customer service associate overview

	Customer Liaison	Customer Service Associate
Yearly salary	$58,459	$31,709
Hourly rate	$28.11	$15.24
Growth rate	-4%	-4%
Number of jobs	181,470	380,943
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 35%
Average age	40	40
Years of experience	12	12

What does a customer liaison do?

Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.

What does a customer service associate do?

Customer service associates are representatives of the company who are responsible for solving customer concerns. They provide exceptional service to clients to ensure that their problems are solved and that the relationship between the client and the company remains strong. Customer service associates are in-charge of processing transactions, maintaining a good working relationship between the client and the company, ensuring that the client remains loyal to the company, and working on the requests of the client. Through all of this, customer service associates must keep any information they may encounter confidential. They should also have time management skills, problem-solving skills, and customer service skills.

Customer liaison vs customer service associate salary

Customer liaisons and customer service associates have different pay scales, as shown below.

	Customer Liaison	Customer Service Associate
Average salary	$58,459	$31,709
Salary range	Between $31,000 And $107,000	Between $24,000 And $40,000
Highest paying City	Newark, CA	Richmond, CA
Highest paying state	California	California
Best paying company	Analogic	Fidelity Investments
Best paying industry	-	Finance

Differences between customer liaison and customer service associate education

There are a few differences between a customer liaison and a customer service associate in terms of educational background:

	Customer Liaison	Customer Service Associate
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 35%
Most common major	Business	Business
Most common college	-	-

Customer liaison vs customer service associate demographics

Here are the differences between customer liaisons' and customer service associates' demographics:

	Customer Liaison	Customer Service Associate
Average age	40	40
Gender ratio	Male, 46.9% Female, 53.1%	Male, 38.4% Female, 61.6%
Race ratio	Black or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7%	Black or African American, 11.8% Unknown, 5.4% Hispanic or Latino, 19.5% Asian, 6.6% White, 55.9% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between customer liaison and customer service associate duties and responsibilities

Customer liaison example responsibilities.

Lead safety, quality, and customer site visits; bring facilities into ISO and OSHA compliance.
Lead departmental operating reviews that are in line with expectations of HIPAA providing physician leaders with critical data.
Ensure packaging specs where ISO certify.
Assist manager with human resources, payroll, and personnel functions.
Establish chart of accounts; provide bookkeeping, payroll, A/R and A/P.
Produce PowerPoint presentations to enhance staff development initiatives.

Customer service associate example responsibilities.

Manage and calculate daily cash deposits and prepare daily payroll ledgers.
Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Use excellent phone and customer service etiquette while navigating through multiple windows simultaneously.
Provide excellent customer service to hundreds of satisfy customers, bag groceries with speed and efficiency
Perform upselling on every call.
Train in flight emergencies, hazardous materials and CPR.

Customer liaison vs customer service associate skills

Common customer liaison skills

Customer Service, 43%
PowerPoint, 16%
Customer Care, 9%
Customer Satisfaction, 4%
Customer Support, 4%
Logistics, 2%

Common customer service associate skills

Patients, 41%
Sales Floor, 12%
Plumbing, 10%
Quality Customer Service, 6%
Front End, 3%
CSA, 3%

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Customer Liaison
Customer Liaison vs Customer Service Associate

Updated January 8, 2025

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