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The differences between customer liaisons and customer service representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer service representative. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $32,260 average annual salary of a customer service representative.
The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer service representative are cleanliness, POS, and data entry.
Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.
Customer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services. Some would use that as an opportunity to market and promote more sales. The most challenging issues they use to handle are customer complaints and processing of refunds and returns. They also assist in basic troubleshooting or accounts and payment setup with the use of specific guidelines or step by step procedures. At most, they help and solve customer issues on their own, but sometimes they would need support from supervisors or other departments.
Customer liaisons and customer service representatives have different pay scales, as shown below.
| Customer Liaison | Customer Service Representative | |
| Average salary | $58,459 | $32,260 |
| Salary range | Between $31,000 And $107,000 | Between $25,000 And $41,000 |
| Highest paying City | Newark, CA | Des Moines, WA |
| Highest paying state | California | Washington |
| Best paying company | Analogic | Oracle |
| Best paying industry | - | Insurance |
There are a few differences between a customer liaison and a customer service representative in terms of educational background:
| Customer Liaison | Customer Service Representative | |
| Most common degree | Bachelor's Degree, 55% | High School Diploma, 33% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer liaisons' and customer service representatives' demographics:
| Customer Liaison | Customer Service Representative | |
| Average age | 40 | 40 |
| Gender ratio | Male, 46.9% Female, 53.1% | Male, 30.5% Female, 69.5% |
| Race ratio | Black or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7% | Black or African American, 11.6% Unknown, 5.2% Hispanic or Latino, 21.2% Asian, 6.3% White, 55.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 7% | 7% |