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Customer liaison vs customer support representative

The differences between customer liaisons and customer support representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer liaison and a customer support representative. Additionally, a customer liaison has an average salary of $58,459, which is higher than the $37,404 average annual salary of a customer support representative.

The top three skills for a customer liaison include customer service, powerpoint and customer care. The most important skills for a customer support representative are technical support, windows, and customer inquiries.

Customer liaison vs customer support representative overview

Customer LiaisonCustomer Support Representative
Yearly salary$58,459$37,404
Hourly rate$28.11$17.98
Growth rate-4%-4%
Number of jobs181,470243,140
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 50%
Average age4040
Years of experience1212

What does a customer liaison do?

Customer liaisons are professionals who act as the focal point to deal with customer problems, questions, or concerns by coordinating with the proper company personnel to provide accurate answers for them. They are required to handle inbound calls to resolve immediate issues while providing excellent customer service to members. They must manage concerns related to customer service so that they can maintain customer loyalty and encourage future business. Customer liaisons must also train all new staff members to handle a high volume of calls while maintaining positive service to clients.

What does a customer support representative do?

A customer support representative is responsible for answering calls and correspondence, providing customer assistance in various technical issues, concerns, or difficulties. There are also instances when they must make calls to follow-up on the issues, or even sell products and services. Most of the time, a customer support representative has a certain quota to reach and works under a manager's supervision. Furthermore, it is essential to keep accurate records and report to managers or supervisors should there be any problems.

Customer liaison vs customer support representative salary

Customer liaisons and customer support representatives have different pay scales, as shown below.

Customer LiaisonCustomer Support Representative
Average salary$58,459$37,404
Salary rangeBetween $31,000 And $107,000Between $29,000 And $47,000
Highest paying CityNewark, CABoston, MA
Highest paying stateCaliforniaAlaska
Best paying companyAnalogicUniversity of California, Berkeley
Best paying industry-Finance

Differences between customer liaison and customer support representative education

There are a few differences between a customer liaison and a customer support representative in terms of educational background:

Customer LiaisonCustomer Support Representative
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 50%
Most common majorBusinessBusiness
Most common college--

Customer liaison vs customer support representative demographics

Here are the differences between customer liaisons' and customer support representatives' demographics:

Customer LiaisonCustomer Support Representative
Average age4040
Gender ratioMale, 46.9% Female, 53.1%Male, 47.0% Female, 53.0%
Race ratioBlack or African American, 12.0% Unknown, 5.3% Hispanic or Latino, 18.7% Asian, 6.4% White, 56.9% American Indian and Alaska Native, 0.7%Black or African American, 10.9% Unknown, 5.5% Hispanic or Latino, 20.1% Asian, 7.3% White, 55.4% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between customer liaison and customer support representative duties and responsibilities

Customer liaison example responsibilities.

  • Lead safety, quality, and customer site visits; bring facilities into ISO and OSHA compliance.
  • Lead departmental operating reviews that are in line with expectations of HIPAA providing physician leaders with critical data.
  • Ensure packaging specs where ISO certify.
  • Assist manager with human resources, payroll, and personnel functions.
  • Establish chart of accounts; provide bookkeeping, payroll, A/R and A/P.
  • Produce PowerPoint presentations to enhance staff development initiatives.
  • Show more

Customer support representative example responsibilities.

  • Manage customer relationships using company CRM system, deliver post sales training on system, and offer additional assistance as needed.
  • Manage software maintenance renewal partner and assist with upselling additional and higher functionality licenses to increase revenue.
  • Coordinate and escalate efforts with adjacent operations and engineering groups to offer end-to-end solutions for customers with complex technical issues.
  • Track and measure all activity demonstrating the impact of CRR involvement.
  • Act as technical liaison and sell product into Telco and LAN markets.
  • Support internal users regarding installation of hardware, software and other windows application issues.
  • Show more

Customer liaison vs customer support representative skills

Common customer liaison skills
  • Customer Service, 43%
  • PowerPoint, 16%
  • Customer Care, 9%
  • Customer Satisfaction, 4%
  • Customer Support, 4%
  • Logistics, 2%
Common customer support representative skills
  • Technical Support, 10%
  • Windows, 8%
  • Customer Inquiries, 6%
  • Data Entry, 6%
  • Customer Support, 4%
  • Work Ethic, 4%

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