How To Become A Customer Marketing Manager: What It Is and Career Path

What is a customer marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Patrick Lindsay

The Customer Marketing Manager is a little bit different than a partner marketing manager or a regular marketing manager, in that they pay special attention to the customer. Whilst all of these do do their job with the intention of bringing more consumers in, this Manager is a little more personal about it.

Understandably, they are not ones prone to regular 40-hour work weeks. They reach out to customers, or scour social media, seeking any customer compliments or dissatisfaction, and generally noting them down and improving upon them as they are able to. They may distribute surveys to consumers, analyse and use the results in numerous ways, or instead work with members of sales, marketing, and customer service teams, in order to understand what the company can do better.

To work as Customer Marketing Manager, one will generally need to have a college diploma, such as a Bachelor's, in Communications, Marketing, or Business, or a closely related subject. An excellent understanding of consumer behavior, market and market research, and communications is key to this job, as is creativity and anlytical skills.

What general advice would you give to a customer marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreCustomer Marketing ManagerUS Average

Salary

7.6

Avg. Salary $98,889

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 53.69%

male 46.31%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a customer marketing manager

Explore customer marketing manager education requirements

Most common customer marketing manager degrees

Bachelor's

74.4 %

Master's

14.7 %

Associate

5.6 %

Start to develop specific customer marketing manager skills

Skills	Percentages
Project Management	15.84%
Customer Satisfaction	13.16%
Digital Marketing	8.42%
Product Line	8.38%
Marketing Campaigns	4.37%

Complete relevant customer marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New customer marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a customer marketing manager based on U.S. Bureau of Labor Statistics data and data from real customer marketing manager resumes.

Research customer marketing manager duties and responsibilities

Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.

Prepare your customer marketing manager resume

When your background is strong enough, you can start writing your customer marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a customer marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable customer marketing manager resume templates

Build a professional customer marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your customer marketing manager resume.