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Become A Customer Marketing Manager

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Working As A Customer Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $116,548

    Average Salary

What Does A Customer Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Customer Marketing Manager?

Customer Marketing Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Employers Before
Manager 3.4%
Top Employers After
Director 5.2%
Manager 3.9%
Consultant 3.5%
Owner 3.0%

Do you work as a Customer Marketing Manager?

Customer Marketing Manager Demographics

Gender

Female

52.9%

Male

44.4%

Unknown

2.6%
Ethnicity

White

61.4%

Hispanic or Latino

15.3%

Black or African American

10.9%

Asian

8.8%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

63.0%

French

11.1%

Portuguese

3.7%

Japanese

3.7%

Mandarin

3.7%

Italian

3.7%

Ukrainian

1.9%

German

1.9%

Gujarati

1.9%

Hindi

1.9%

Polish

1.9%

Thai

1.9%
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Customer Marketing Manager Education

Schools

University of Phoenix

15.1%

Michigan State University

8.2%

Northwestern University

6.8%

DePaul University

5.5%

University of Delaware

5.5%

Santa Clara University

4.8%

Georgia State University

4.8%

Texas A&M University

4.8%

Arizona State University

4.1%

Cornell University

4.1%

University of Washington

4.1%

Duke University

4.1%

University of Georgia

4.1%

Syracuse University

3.4%

New York University

3.4%

Auburn University

3.4%

Pennsylvania State University

3.4%

University of Southern California

3.4%

Carnegie Mellon University

3.4%

University of Texas at Austin

3.4%
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Majors

Business

33.5%

Marketing

28.5%

Management

4.7%

Communication

4.3%

Finance

3.5%

Journalism

3.5%

Economics

2.6%

English

2.5%

Political Science

2.5%

Psychology

2.1%

Education

2.0%

Public Relations

1.7%

Electrical Engineering

1.5%

International Business

1.4%

Advertising

1.2%

General Education, Specific Areas

1.1%

Management Information Systems

0.9%

Accounting

0.9%

Computer Science

0.8%

Nursing

0.8%
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Degrees

Bachelors

44.0%

Masters

37.2%

Other

12.8%

Associate

2.7%

Certificate

1.9%

Diploma

0.7%

Doctorate

0.6%

License

0.1%
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Real Customer Marketing Manager Salaries

Job Title Company Location Start Date Salary
Customer Insights & Marketing Effectiveness Manage Beverages & More, Inc. Concord, CA Aug 01, 2013 $177,625
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 12, 2015 $161,242 -
$163,200
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 17, 2014 $155,064 -
$160,000
Customer Marketing Manager Spansion LLC Sunnyvale, CA Aug 31, 2012 $138,405
Industry/Customer Segment Marketing Manager Hewlett Packard Enterprise Company Sunnyvale, CA Mar 14, 2016 $132,808 -
$145,000
Marketing Manager of Customer Experience Disruptor Beam Inc. Framingham, MA Jan 10, 2016 $126,000
Customer Marketing Manager Zulily, LLC Seattle, WA Aug 29, 2016 $125,000
Customer Marketing Manager Spansion LLC Sunnyvale, CA May 20, 2010 $124,242
National Customer Marketing Manager-Multicultura Wm. Wrigley Jr. Company Chicago, IL Jul 12, 2010 $121,285 -
$149,552
Industry/Customer Segment Marketing Manager Hewlett Packard Company Cupertino, CA Oct 05, 2009 $120,411 -
$143,000
Manager, Customer & Marketing Analytics Bed Bath and Beyond, Inc. Union, NJ Apr 06, 2015 $120,000
Marketing Manager of Customer Experience Disruptor Beam Inc. Framingham, MA Sep 15, 2014 $120,000
Customer Systems Marketing Manager Microsoft Corporation Bellevue, WA Jul 04, 2010 $114,639
SR. Marketing Manager-Customer Retention & Acquisition Shazam Media Services, Inc. New York, NY Feb 16, 2015 $100,000 -
$120,000
SR. Marketing Manager-Customer Retention & Requisition Shazam Media Services, Inc. New York, NY Feb 16, 2015 $100,000 -
$120,000
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $97,864 -
$99,000
Senior Customer Maketing Manager Philips Electronics North America Corporation Stamford, CT Feb 01, 2010 $93,912 -
$153,700
Lean SIX Sigma Black Belt-Customer EXP. & Marketing ADT LLC Boca Raton, FL May 08, 2015 $91,936
Customer Marketing Manager, Enterprise Linkedin Corporation San Francisco, CA Dec 14, 2015 $90,106 -
$142,500
Manager of Customer Marketing Itemize LLC New York, NY Mar 01, 2011 $88,026
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 18, 2010 $87,800 -
$95,090
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 27, 2010 $87,800 -
$95,090
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $87,800 -
$99,000
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 29, 2010 $87,800 -
$95,090

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Top Skills for A Customer Marketing Manager

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  1. Customer Strategies
  2. Revenue Growth
  3. Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Facilitated the merging of Campbell s corporate strategy and customer strategies.
  • Formulated customer marketing strategies with a focus on driving retention, loyalty, and revenue growth.
  • Established product development partnerships for unannounced future product programs.
  • Defined marketing/communication objectives and strategy for campaigns and executed profitable, measurable programs in catalog, online, and email channels.
  • Collaborated with customer service management team to improve telemarketing sales by implementing new discount strategies.

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Top 10 Best States for Customer Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (3,229 jobs)
  • (1,045 jobs)
  • (1,392 jobs)
  • (190 jobs)
  • (8,124 jobs)
  • (1,252 jobs)
  • (121 jobs)
  • (1,488 jobs)
  • (343 jobs)
  • (1,294 jobs)

Top Customer Marketing Manager Employers

Jobs From Top Customer Marketing Manager Employers

Customer Marketing Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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