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Become A Customer Marketing Manager

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Working As A Customer Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,864

    Average Salary

What Does A Customer Marketing Manager Do At Coty Inc.

* _
* Work as part of a Trade Marketing team to serve as a liaison between Sales, Brand Trade Marketing, Local Marketing, Retailer.com and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
* Build sales ready trade plans that are retailer specific and aligned with the Coty Brand strategies
* Own translation of Local Sales Model (LSM) and the Category Growth Strategy (CGS) into customer specific plan
* Own the development of a turning marketing plans into bespoke retailer marketing activation through solid insights and understanding of the shopper/retailer
* Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
* Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
* Support best practice go to market strategy executions with strong, consistent processes and communication to the field
* Work with sales management to develop national and account specific promotional programs with assigned Retailers
* Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
* Support field sales execution of customer specific business plans and initiatives, including customer sales calls
* Development and delivery by customer of Coty Brand product, placement, pricing and promotion strategies for assigned Retailers
* Manage and track Coty Brand activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
* Provide cross functional partners with a marketplace view of customer activity and communicating brand strategies to the field
* Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
* Support the field sales execution of customer specific business plans and category initiatives

What Does A Customer Marketing Manager Do At Green Mountain Coffee

* None
* What you will do:
* Build programs that ensure that all core product line initiatives and new product development programs meet consumers’ needs, maximize retail customer potential and drive Keurig system adoption
* Act as a leader within the “hub of the wheel”, running the cross-functional teams that execute new programs, launch products with excellence and track ongoing business results
* Develop & deliver business rationale to cross-functional team members and leadership in order to gain alignment and drive projects forward
* Build out strategic recommendations, earn consensus, and provide direction to cross functional program partners, and leaders both internally and externally
* Present strategic recommendations to senior management
* Brief internal and external creative teams to develop rich product tool kits for customer level activation
* Play an integral role in the development of the US Hot Appliance product roadmap, portfolio strategy and innovation plan
* Communicate lessons learned and share best practices across teams in post mortem analysis
* Deliver internal presentations and external trade communications
* Engage in written and speaking opportunities with varying levels of audience types and meeting formats
* Leverage relationships with the functional areas of demand planning, supply planning, and logistics execution
* Develop new relationships and on the job learning experiences working alongside Innovation, Product Management, Beverage & Partner team colleagues
* Act as a strong role model for peers and more junior marketing colleagues
* What you must have:
* Bachelor’s in Business Administration, Marketing required; MBA required
* Minimum 7 years of experience in brand/product management, marketing, sales or related field with BA, minimum 5 years of experience with MBA
* Experience within consumer packaged goods and / or beverage related industries preferred
* Strong analytical skills with experience in market research and data analysis
* Demonstrated success introducing products to consumer/commercial market
* Ability to lead cross functional teams
* Highly collaborative mindset; experienced at working cross-functionally to drive results
* Ability to act as a positive, self-motivated leader who can inspire others to rise to new challenges
* Ability to manage highly complex projects with strong attention to detail
* Ability to work in a fast-paced environment with strong sense of urgency
* High adaptability; Ability to be energized by rapid change and ambiguity
* Good judgment, understanding when to involve others in the decision-making process
* Excellent communication skills, written and oral, with all levels of the organization and externally with partners
* Strong organizational skills and attention to detailto ensure tight deadlines are met both internally and externally
* Experience building and delivering compelling presentations to multiple audience levels, including senior leadership and retail customers
* Ability to travel 10
* of time
* Keurig is an Equal Opportunity Employer.
* Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization.
* In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job

What Does A Customer Marketing Manager Do At Vmware

* Work closely with internal stakeholders to identify potential customer advocates in order to optimize the lead-to-customer advocacy conversion rate.
* Secure customer advocates and develop plans for engaging customers based on their ability to validate VMware business value, articulate a vision for cloud computing, establish confidence in VMware and act as thought leaders.
* Marketing activities include speaking engagements, case studies and videos to name a few.
* Create and manage a plan of record with specified targets.
* Identify opportunities to acknowledge and reward customer advocates by providing them with speaking opportunities, executive meetings, and thought leadership platforms in a programmatic fashion.
* Develop comprehensive customer marketing plan to amplify success stories across various communication channels

What Does A Customer Marketing Manager Do At Splunk

* Balanced interpersonal, leadership and social skills to support existing and improve new relationships with customers, sales, marketing and other external and internal teams.
* Use your exceptional creative skills to lead multiple concurrent customer marketing activities, content and campaigns in a fun environment.
* Interview customers, primarily using Splunk for security.
* Produce their customer stories through multi-assets like videos, case studies, presentations, PR quotes, analyst report testimonials, webinars and more.
* Meet ongoing deadlines to line up Splunk customer champions to speak at events (Splunk-produced and industry), win awards, provide quotes and testimonials, be a part of case studies, videos and other co-marketing assets.
* Help build a customer reference enablement program to support our partners' customer reference, advocate and storytelling efforts.
* Come with a strategic mindset to help educate leaders about the business value of customer marketing, advocacy and engagement.
* Help support and implement technological, structural and organizational process improvements to the program

What Does A Customer Marketing Manager Do At Sunopta

* Collaborate with business unit leads to manage annual operating plans consistent with multiyear aspirations
* Perform customer centric analysis of categories, financials and cost structure, owning the customer P&L;
* Act as the customer communication and execution liaison among Manufacturing, Research, Marketing, Sales, Supply Chain, Finance
* Own the voice, development, implementation and maintenance of best in class sales material
* Assist with major business reviews and customer visits, including annual reviews, and “top‐to‐top” meetings
* Manage indirect groups to coordinate and facilitate customer information flow and lead the execution of customer specific initiatives and projects
* Facilitate groups of diverse disciplines driving action forward through collaboration giving each member authorship and ownerships in roles and results
* Work with Marketing Product Development, Procurement, Sales and a broad range of HQ and operations resources to scope and define growth and improvement initiatives for assigned business unit
* Conduct periodic reviews across broad spectrum of topics, drive improvements to strengthen customer relationships
* Develop and successfully execute work plans appropriate to project management and corresponding ability to perform detailed customer analysis
* All other duties as assigned
* Supervisory Responsibilities:
* direct report – Bid/Sales Analyst

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How To Become A Customer Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Customer Marketing Manager jobs

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Customer Marketing Manager Career Paths

Customer Marketing Manager
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Senior Manager Of Marketing Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Senior Manager Of Marketing Director Of Sales And Marketing
Director Of Sales, Americas
13 Yearsyrs
Senior Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
General Manager Account Manager
Key Account Manager
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
Business Developer Business Manager
National Account Manager
8 Yearsyrs
Customer Development Manager Key Account Manager
National Accounts Sales Manager
9 Yearsyrs
Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Customer Development Manager National Account Manager
Regional Business Manager
10 Yearsyrs
Sales Manager Regional Manager
Regional Sales Manager
9 Yearsyrs
Marketing Director Sales Consultant
Sales Manager
5 Yearsyrs
Sales And Marketing Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Development Manager Senior Account Manager
Senior Sales Manager
7 Yearsyrs
Operations Manager Outside Sales Representative
Territory Account Manager
8 Yearsyrs
General Manager Account Executive
Territory Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Director Of Sales Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Customer Marketing Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Japanese

  • Mandarin

  • Italian

  • Swedish

  • Ukrainian

  • Hindi

  • Russian

  • Gujarati

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Customer Marketing Manager

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Customer Marketing Manager Education

Customer Marketing Manager

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Real Customer Marketing Manager Salaries

Job Title Company Location Start Date Salary
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 12, 2015 $161,242 -
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 17, 2014 $155,064 -
Customer Marketing Manager Spansion LLC Sunnyvale, CA Aug 31, 2012 $138,405
Industry/Customer Segment Marketing Manager Hewlett Packard Enterprise Company Sunnyvale, CA Mar 14, 2016 $132,808 -
Customer Experience Marketing Manager Hewlett Packard Enterprise Company Palo Alto, CA Jun 30, 2016 $132,808 -
Customer Marketing Manager Zulily, LLC Seattle, WA Aug 29, 2016 $125,000
Customer Marketing Manager Spansion LLC Sunnyvale, CA May 20, 2010 $124,242
National Customer Marketing Manager-Multicultura Wm. Wrigley Jr. Company Chicago, IL Jul 12, 2010 $121,285 -
Industry/Customer Segment Marketing Manager Hewlett Packard Company Cupertino, CA Oct 05, 2009 $120,411 -
Customer Experience Marketing Manager Hewlett Packard Enterprise Company Plano, TX Jun 27, 2016 $120,000 -
Manager, Customer & Marketing Analytics Bed Bath and Beyond, Inc. Union, NJ Apr 06, 2015 $120,000
Customer Systems Marketing Manager Microsoft Corporation Bellevue, WA Jul 04, 2010 $114,639
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $97,864 -
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Dec 02, 2010 $97,864
Customer Marketing Manager, Enterprise Linkedin Corporation San Francisco, CA Dec 14, 2015 $90,106 -
Manager of Customer Marketing Itemize LLC New York, NY Mar 01, 2011 $88,026
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 18, 2010 $87,800 -
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $87,800 -
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 27, 2010 $87,800 -
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 29, 2010 $87,800 -

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Top Skills for A Customer Marketing Manager


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Top Customer Marketing Manager Skills

  1. Product Development
  2. Customer Strategies
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Managed product development from conceptualization forward.
  • Facilitated the merging of Campbell s corporate strategy and customer strategies.
  • Promoted to identify insights, create opportunities, and deliver solutions that drive profitable sales growth.
  • Managed team of customer service representatives and responsible for developing and delivering creative marketingstrategies.
  • Key responsibilities: Set direction for new department, overseeing execution of customer marketing, category management and demand planning activities.

Top Customer Marketing Manager Employers

Customer Marketing Manager Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Manager by Charles E (Full Version)