The Customer Marketing Manager is a little bit different than a partner marketing manager or a regular marketing manager, in that they pay special attention to the customer. Whilst all of these do do their job with the intention of bringing more consumers in, this Manager is a little more personal about it.
Understandably, they are not ones prone to regular 40-hour work weeks. They reach out to customers, or scour social media, seeking any customer compliments or dissatisfaction, and generally noting them down and improving upon them as they are able to. They may distribute surveys to consumers, analyse and use the results in numerous ways, or instead work with members of sales, marketing, and customer service teams, in order to understand what the company can do better.
To work as Customer Marketing Manager, one will generally need to have a college diploma, such as a Bachelor's, in Communications, Marketing, or Business, or a closely related subject. An excellent understanding of consumer behavior, market and market research, and communications is key to this job, as is creativity and anlytical skills.
There is more than meets the eye when it comes to being a customer marketing manager. For example, did you know that they make an average of $60.89 an hour? That's $126,661 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many customer marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a customer marketing manager, we found that a lot of resumes listed 15.0% of customer marketing managers included project management, while 13.6% of resumes included customer service, and 9.9% of resumes included internet. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the customer marketing manager job title. But what industry to start with? Most customer marketing managers actually find jobs in the manufacturing and retail industries.
If you're interested in becoming a customer marketing manager, one of the first things to consider is how much education you need. We've determined that 48.4% of customer marketing managers have a bachelor's degree. In terms of higher education levels, we found that 27.9% of customer marketing managers have master's degrees. Even though most customer marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a customer marketing manager. When we researched the most common majors for a customer marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on customer marketing manager resumes include high school diploma degrees or associate degree degrees.
You may find that experience in other jobs will help you become a customer marketing manager. In fact, many customer marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many customer marketing managers also have previous career experience in roles such as account executive or sales representative.