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Customer Marketing Manager Careers

The Customer Marketing Manager is a little bit different than a partner marketing manager or a regular marketing manager, in that they pay special attention to the customer. Whilst all of these do do their job with the intention of bringing more consumers in, this Manager is a little more personal about it.

Understandably, they are not ones prone to regular 40-hour work weeks. They reach out to customers, or scour social media, seeking any customer compliments or dissatisfaction, and generally noting them down and improving upon them as they are able to. They may distribute surveys to consumers, analyse and use the results in numerous ways, or instead work with members of sales, marketing, and customer service teams, in order to understand what the company can do better.

To work as Customer Marketing Manager, one will generally need to have a college diploma, such as a Bachelor's, in Communications, Marketing, or Business, or a closely related subject. An excellent understanding of consumer behavior, market and market research, and communications is key to this job, as is creativity and anlytical skills.

There is more than meets the eye when it comes to being a customer marketing manager. For example, did you know that they make an average of $60.89 an hour? That's $126,661 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Customer Marketing Manager Do

There are certain skills that many customer marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a customer marketing manager, we found that a lot of resumes listed 15.0% of customer marketing managers included project management, while 13.6% of resumes included customer service, and 9.9% of resumes included internet. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the customer marketing manager job title. But what industry to start with? Most customer marketing managers actually find jobs in the manufacturing and retail industries.

How To Become a Customer Marketing Manager

If you're interested in becoming a customer marketing manager, one of the first things to consider is how much education you need. We've determined that 48.4% of customer marketing managers have a bachelor's degree. In terms of higher education levels, we found that 27.9% of customer marketing managers have master's degrees. Even though most customer marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a customer marketing manager. When we researched the most common majors for a customer marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on customer marketing manager resumes include high school diploma degrees or associate degree degrees.

You may find that experience in other jobs will help you become a customer marketing manager. In fact, many customer marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many customer marketing managers also have previous career experience in roles such as account executive or sales representative.

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Average Salary
$126,661
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
54,533
Job Openings

Customer Marketing Manager Career Paths

Top Careers Before Customer Marketing Manager

Top Careers After Customer Marketing Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Customer Marketing Manager

Customer Marketing Managers in America make an average salary of $126,661 per year or $61 per hour. The top 10 percent makes over $173,000 per year, while the bottom 10 percent under $92,000 per year.
Average Salary
$126,661

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range106k - 207k$149k$148,509
New York, NY
Salary Range94k - 168k$126k$126,367
Seattle, WA
Salary Range92k - 155k$120k$119,828
Fort Collins, CO
Salary Range80k - 155k$112k$112,293
Chicago, IL
Salary Range84k - 147k$112k$111,687
Framingham, MA
Salary Range83k - 145k$110k$110,204
$59k
$207k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Customer Marketing Manager (NO C2C)
Customer Marketing Manager (NO C2C)
Braintrust
Braintrust
03/23/2021
03/23/2021
$125,22003/23/2021
$125,220
Senior Customer Marketing Manager
Senior Customer Marketing Manager
Wow!
Wow!
03/12/2021
03/12/2021
$84,48003/12/2021
$84,480
Custom Marketing Manager-Telecommute
Custom Marketing Manager-Telecommute
Unitedhealth Group
Unitedhealth Group
03/03/2021
03/03/2021
$79,70003/03/2021
$79,700
Customer Marketing Manager
Customer Marketing Manager
Keysight Technologies
Keysight Technologies
01/28/2021
01/28/2021
$117,32001/28/2021
$117,320
Customer Marketing Manager
Customer Marketing Manager
Robert Half
Robert Half
01/26/2021
01/26/2021
$80,00001/26/2021
$80,000
See More Recent Salaries

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Customer Marketing Manager Demographics

Gender

female

50.0 %

male

44.5 %

unknown

5.5 %

Ethnicity

White

73.5 %

Hispanic or Latino

10.7 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

58.3 %

French

11.1 %

Portuguese

5.6 %
See More Demographics

Customer Marketing Manager Education

Majors

Business
31.4 %
Marketing
21.9 %

Degrees

Bachelors

69.5 %

Masters

13.8 %

Certificate

7.1 %

Top Colleges for Customer Marketing Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Customer Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.0% of customer marketing managers listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Customer Marketing Manager

Some places are better than others when it comes to starting a career as a customer marketing manager. The best states for people in this position are New Jersey, California, Virginia, and Rhode Island. Customer marketing managers make the most in New Jersey with an average salary of $128,529. Whereas in California and Virginia, they would average $127,605 and $127,234, respectively. While customer marketing managers would only make an average of $125,950 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Customer Marketing Manager Jobs:
325
Highest 10% Earn:
$203,000
Location Quotient:
1.59
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Customer Marketing Manager Jobs:
1,694
Highest 10% Earn:
$207,000
Location Quotient:
1.27
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Customer Marketing Manager Jobs:
1,722
Highest 10% Earn:
$207,000
Location Quotient:
1.08
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Customer Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ customer marketing managers and discovered their number of customer marketing manager opportunities and average salary. Through our research, we concluded that Bank of America was the best, especially with an average salary of $107,143. The Coca-Cola Company follows up with an average salary of $139,395, and then comes PepsiCo with an average of $139,778. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a customer marketing manager. The employers include Freshdesk, KnowBe4, and Anagram

1. Bank of America
4.8
Avg. Salary: 
$107,143
Customer Marketing Managers Hired: 
86+
2. The Coca-Cola Company
4.7
Avg. Salary: 
$139,395
Customer Marketing Managers Hired: 
65+
3. PepsiCo
4.8
Avg. Salary: 
$139,778
Customer Marketing Managers Hired: 
22+
4. Fresh Del Monte Produce
4.3
Avg. Salary: 
$105,385
Customer Marketing Managers Hired: 
18+
5. T-Mobile
4.7
Avg. Salary: 
$107,772
Customer Marketing Managers Hired: 
18+
6. L'Oreal
4.7
Avg. Salary: 
$133,761
Customer Marketing Managers Hired: 
17+

Customer Marketing Manager Videos

Updated October 2, 2020