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Working As a Customer Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,000

    Average Salary

What Does A Customer Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Customer Marketing Manager Career Paths

Customer Marketing Manager
Marketing Director
Regional Marketing Director
7 Yearsyrs
Senior Manager Of Marketing Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Marketing Director Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Business Development Manager Senior Product Manager
Vice President, Product Manager
10 Yearsyrs
General Manager Market Manager
Senior Market Manager
10 Yearsyrs
Director Of Sales Director Of Marketing & Development
Director Of Marketing Services
9 Yearsyrs
Senior Product Manager Senior Product Marketing Manager
Senior Channel Manager
10 Yearsyrs
Sales And Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Sales And Marketing Manager Marketing Communications Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Brand Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Brand Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Customer Business Manager
Trade Marketing Manager
6 Yearsyrs
Customer Business Manager Trade Marketing Manager
Group Product Manager
7 Yearsyrs
Marketing And Operations Manager Online Marketing Manager
Director, Online Marketing
7 Yearsyrs
Marketing And Operations Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Marketing And Operations Manager Manager, Channel Marketing
Marketing Campaign Manager
5 Yearsyrs
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Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Customer Marketing Manager
Manager 3.9%
Top Careers After Customer Marketing Manager
Director 4.7%
Manager 3.4%
Owner 3.1%
Consultant 3.1%
Cashier 2.8%

Do you work as a Customer Marketing Manager?

Average Yearly Salary
$121,000
Show Salaries
$92,000
Min 10%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$157,000
Max 90%
Best Paying Company
Snowflake Computing
Highest Paying City
San Francisco, CA
Highest Paying State
California
Avg Experience Level
2.8 years
How much does a Customer Marketing Manager make at top companies?
The national average salary for a Customer Marketing Manager in the United States is $121,292 per year or $58 per hour. Those in the bottom 10 percent make under $93,000 a year, and the top 10 percent make over $158,000.

Real Customer Marketing Manager Salaries

Job Title Company Location Start Date Salary
Customer Insights & Marketing Effectiveness Manage Beverages & More, Inc. Concord, CA Aug 01, 2013 $177,625
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 12, 2015 $161,242 -
$163,200
Industrial/Customer Segment Marketing Manager Hewlett-Packard Company Fort Collins, CO Jun 17, 2014 $155,064 -
$160,000
Customer Marketing Manager Spansion LLC Sunnyvale, CA Aug 31, 2012 $138,405
Industry/Customer Segment Marketing Manager Hewlett Packard Enterprise Company Sunnyvale, CA Mar 14, 2016 $132,808 -
$145,000
Marketing Manager of Customer Experience Disruptor Beam Inc. Framingham, MA Jan 10, 2016 $126,000
Customer Marketing Manager Zulily, LLC Seattle, WA Aug 29, 2016 $125,000
Customer Marketing Manager Spansion LLC Sunnyvale, CA May 20, 2010 $124,242
National Customer Marketing Manager-Multicultura Wm. Wrigley Jr. Company Chicago, IL Jul 12, 2010 $121,285 -
$149,552
Industry/Customer Segment Marketing Manager Hewlett Packard Company Cupertino, CA Oct 05, 2009 $120,411 -
$143,000
Manager, Customer & Marketing Analytics Bed Bath and Beyond, Inc. Union, NJ Apr 06, 2015 $120,000
Marketing Manager of Customer Experience Disruptor Beam Inc. Framingham, MA Sep 15, 2014 $120,000
Customer Systems Marketing Manager Microsoft Corporation Bellevue, WA Jul 04, 2010 $114,639
SR. Marketing Manager-Customer Retention & Acquisition Shazam Media Services, Inc. New York, NY Feb 16, 2015 $100,000 -
$120,000
SR. Marketing Manager-Customer Retention & Requisition Shazam Media Services, Inc. New York, NY Feb 16, 2015 $100,000 -
$120,000
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $97,864 -
$99,000
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Dec 02, 2010 $97,864
Senior Customer Maketing Manager Philips Electronics North America Corporation Stamford, CT Feb 01, 2010 $93,912 -
$153,700
Lean SIX Sigma Black Belt-Customer EXP. & Marketing ADT LLC Boca Raton, FL May 08, 2015 $91,936
Customer Marketing Manager, Enterprise Linkedin Corporation San Francisco, CA Dec 14, 2015 $90,106 -
$142,500
Manager of Customer Marketing Itemize LLC New York, NY Mar 01, 2011 $88,026
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 18, 2010 $87,800 -
$95,090
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 27, 2010 $87,800 -
$95,090
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Nov 29, 2010 $87,800 -
$99,000
Manager, Customer Marketing T-Mobile USA, Inc. Bellevue, WA Oct 29, 2010 $87,800 -
$95,090

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Top Skills for A Customer Marketing Manager

  1. New Product Development
  2. Strategic Plan
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.
  • Developed supply agreements and co-designed short- and long-term strategic plans for customer account management market penetration.
  • Formulated customer marketing strategies with a focus on driving retention, loyalty, and revenue growth.
  • Key responsibilities: Set direction for new department, overseeing execution of customer marketing, category management and demand planning activities.
  • Managed direct mail, collateral development and online advertising initiatives in support of all branding and product management efforts.

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Top 10 Best States for Customer Marketing Managers

  1. Colorado
  2. California
  3. New York
  4. Virginia
  5. Washington
  6. Idaho
  7. Georgia
  8. Arkansas
  9. New Jersey
  10. Rhode Island
  • (1,045 jobs)
  • (8,124 jobs)
  • (3,229 jobs)
  • (1,252 jobs)
  • (1,488 jobs)
  • (141 jobs)
  • (1,169 jobs)
  • (166 jobs)
  • (1,392 jobs)
  • (190 jobs)

Customer Marketing Manager Demographics

Gender

Female

48.8%

Male

41.4%

Unknown

9.7%
Ethnicity

White

60.9%

Hispanic or Latino

15.4%

Black or African American

11.4%

Asian

8.5%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

58.3%

French

11.1%

Portuguese

5.6%

Mandarin

5.6%

Japanese

2.8%

Korean

2.8%

Italian

2.8%

Chinese

1.4%

Ukrainian

1.4%

German

1.4%

Greek

1.4%

Hindi

1.4%

Polish

1.4%

Gujarati

1.4%

Thai

1.4%
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Customer Marketing Manager Education

Schools

University of Phoenix

14.0%

New York University

6.3%

Michigan State University

6.3%

Arizona State University

6.3%

Northwestern University

5.4%

University of Washington

5.4%

Texas A&M University

5.0%

Clark Atlanta University

4.5%

Ohio State University

4.5%

DePaul University

4.5%

University of Delaware

4.5%

Pennsylvania State University

4.1%

University of Texas at Austin

4.1%

Syracuse University

3.6%

George Washington University

3.6%

Santa Clara University

3.6%

Georgia State University

3.6%

University of Southern California

3.6%

Hofstra University

3.6%

Pepperdine University

3.2%
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Majors

Business

34.7%

Marketing

26.5%

Management

4.8%

Communication

4.8%

Finance

4.1%

Journalism

3.4%

Political Science

2.5%

Economics

2.3%

Psychology

2.3%

English

2.1%

Public Relations

1.7%

Education

1.5%

Nursing

1.3%

Accounting

1.3%

Computer Science

1.2%

Electrical Engineering

1.2%

International Business

1.1%

Advertising

1.1%

Criminal Justice

1.0%

History

0.9%
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Degrees

Bachelors

44.7%

Masters

33.8%

Other

13.5%

Associate

3.6%

Certificate

2.6%

Diploma

1.0%

Doctorate

0.4%

License

0.3%
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