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Best states for a customer marketing manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
It seems like customer marketing managers are becoming more and more common across America. But working conditions and demand for customer marketing managers aren't the same everywhere in the U.S. Our research found that Washington is the best state for customer marketing managers, while California and New Jersey are ranked highest in terms of median salary. Washington has a median salary of $116,773 and California has the highest median salary among all 50 states for customer marketing managers.
The median salary for customer marketing managers in Washington is $116,773. Compare that to the median salary in Louisiana of $82,441, which ranked worst for customer marketing managers, and you can see how your location is important for your career.We found that the Midwest is best for customer marketing managers, and the Northeast is the worst. San Francisco, CA is the best city in the country for customer marketing manager jobs, where as Washington is the best state in the country.
10 best states for customer marketing managers in 2025
1. Washington
Total customer marketing manager jobs: 1,842 Average annual salary: $116,773 Lowest 10 percent earn: $81,000 Highest 10 percent earn: $166,000 Location Quotient: 1.5
2. California
Total customer marketing manager jobs: 6,685 Average annual salary: $123,109 Lowest 10 percent earn: $83,000 Highest 10 percent earn: $181,000 Location Quotient: 1.36
3. New Jersey
Total customer marketing manager jobs: 1,694 Average annual salary: $117,887 Lowest 10 percent earn: $81,000 Highest 10 percent earn: $170,000 Location Quotient: 1.27
4. Rhode Island
Total customer marketing manager jobs: 325 Average annual salary: $107,573 Lowest 10 percent earn: $74,000 Highest 10 percent earn: $155,000 Location Quotient: 1.59
5. Virginia
Total customer marketing manager jobs: 1,722 Average annual salary: $114,223 Lowest 10 percent earn: $79,000 Highest 10 percent earn: $164,000 Location Quotient: 1.08
6. Massachusetts
Total customer marketing manager jobs: 1,523 Average annual salary: $110,007 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $159,000 Location Quotient: 0.98
7. Pennsylvania
Total customer marketing manager jobs: 1,906 Average annual salary: $102,634 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $148,000 Location Quotient: 0.97
8. New Hampshire
Total customer marketing manager jobs: 314 Average annual salary: $97,752 Lowest 10 percent earn: $67,000 Highest 10 percent earn: $141,000 Location Quotient: 1.07
9. Oregon
Total customer marketing manager jobs: 843 Average annual salary: $99,466 Lowest 10 percent earn: $69,000 Highest 10 percent earn: $142,000 Location Quotient: 1.21
10. Nevada
Total customer marketing manager jobs: 314 Average annual salary: $100,340 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $147,000 Location Quotient: 0.89
Customer marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a customer marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a customer marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $116,773 | $81,000 | 7,405,743 | 1,842 |
| 2 | California | $123,109 | $83,000 | 39,536,653 | 6,685 |
| 3 | New Jersey | $117,887 | $81,000 | 9,005,644 | 1,694 |
| 4 | Rhode Island | $107,573 | $74,000 | 1,059,639 | 325 |
| 5 | Virginia | $114,223 | $79,000 | 8,470,020 | 1,722 |
| 6 | Massachusetts | $110,007 | $76,000 | 6,859,819 | 1,523 |
| 7 | Pennsylvania | $102,634 | $70,000 | 12,805,537 | 1,906 |
| 8 | New Hampshire | $97,752 | $67,000 | 1,342,795 | 314 |
| 9 | Oregon | $99,466 | $69,000 | 4,142,776 | 843 |
| 10 | Nevada | $100,340 | $68,000 | 2,998,039 | 314 |
| 11 | New York | $104,082 | $71,000 | 19,849,399 | 2,577 |
| 12 | Texas | $96,615 | $64,000 | 28,304,596 | 3,379 |
| 13 | Vermont | $95,338 | $65,000 | 623,657 | 227 |
| 14 | Maine | $96,267 | $66,000 | 1,335,907 | 207 |
| 15 | Connecticut | $96,966 | $66,000 | 3,588,184 | 699 |
| 16 | West Virginia | $96,289 | $66,000 | 1,815,857 | 154 |
| 17 | Wisconsin | $92,507 | $64,000 | 5,795,483 | 852 |
| 18 | Arizona | $93,903 | $64,000 | 7,016,270 | 931 |
| 19 | Illinois | $92,839 | $64,000 | 12,802,023 | 2,587 |
| 20 | Michigan | $92,749 | $64,000 | 9,962,311 | 935 |
| 21 | Florida | $96,494 | $61,000 | 20,984,400 | 2,354 |
| 22 | Idaho | $95,498 | $66,000 | 1,716,943 | 168 |
| 23 | Montana | $90,642 | $64,000 | 1,050,493 | 235 |
| 24 | Delaware | $96,658 | $66,000 | 961,939 | 158 |
| 25 | Arkansas | $88,945 | $62,000 | 3,004,279 | 432 |
| 26 | North Carolina | $89,877 | $62,000 | 10,273,419 | 1,601 |
| 27 | New Mexico | $92,610 | $64,000 | 2,088,070 | 226 |
| 28 | Alaska | $94,676 | $72,000 | 739,795 | 113 |
| 29 | Kentucky | $89,845 | $62,000 | 4,454,189 | 438 |
| 30 | Maryland | $95,090 | $65,000 | 6,052,177 | 960 |
| 31 | District of Columbia | $89,202 | $61,000 | 693,972 | 476 |
| 32 | South Carolina | $91,210 | $62,000 | 5,024,369 | 484 |
| 33 | Indiana | $90,196 | $62,000 | 6,666,818 | 646 |
| 34 | South Dakota | $86,775 | $61,000 | 869,666 | 142 |
| 35 | Hawaii | $90,785 | $68,000 | 1,427,538 | 129 |
| 36 | Georgia | $87,912 | $60,000 | 10,429,379 | 1,614 |
| 37 | Minnesota | $86,222 | $60,000 | 5,576,606 | 1,119 |
| 38 | Mississippi | $88,108 | $59,000 | 2,984,100 | 207 |
| 39 | Utah | $83,116 | $57,000 | 3,101,833 | 915 |
| 40 | Tennessee | $85,051 | $59,000 | 6,715,984 | 754 |
| 41 | Nebraska | $85,907 | $60,000 | 1,920,076 | 303 |
| 42 | Missouri | $87,421 | $61,000 | 6,113,532 | 636 |
| 43 | Iowa | $86,472 | $60,000 | 3,145,711 | 336 |
| 44 | Colorado | $83,454 | $59,000 | 5,607,154 | 1,055 |
| 45 | Alabama | $85,912 | $58,000 | 4,874,747 | 413 |
| 46 | Ohio | $83,642 | $58,000 | 11,658,609 | 1,297 |
| 47 | Wyoming | $77,297 | $54,000 | 579,315 | 104 |
| 48 | North Dakota | $79,902 | $56,000 | 755,393 | 152 |
| 49 | Kansas | $83,048 | $58,000 | 2,913,123 | 374 |
| 50 | Oklahoma | $84,412 | $59,000 | 3,930,864 | 236 |
| 51 | Louisiana | $82,441 | $54,000 | 4,684,333 | 290 |
Highest paying states for customer marketing managers
| Rank | State | Avg. Customer Marketing Manager Salary |
|---|---|---|
| 1 | Washington | $116,773 |
| 2 | California | $123,109 |
| 3 | New Jersey | $117,887 |
| 4 | Rhode Island | $107,573 |
| 5 | Virginia | $114,223 |
| 6 | Massachusetts | $110,007 |
| 7 | Pennsylvania | $102,634 |
| 8 | New Hampshire | $97,752 |
| 9 | Oregon | $99,466 |
| 10 | Nevada | $100,340 |
| 11 | New York | $104,082 |
| 12 | Texas | $96,615 |
| 13 | Vermont | $95,338 |
| 14 | Maine | $96,267 |
| 15 | Connecticut | $96,966 |
| 16 | West Virginia | $96,289 |
| 17 | Wisconsin | $92,507 |
| 18 | Arizona | $93,903 |
| 19 | Illinois | $92,839 |
| 20 | Michigan | $92,749 |
| 21 | Florida | $96,494 |
| 22 | Idaho | $95,498 |
| 23 | Montana | $90,642 |
| 24 | Delaware | $96,658 |
| 25 | Arkansas | $88,945 |
| 26 | North Carolina | $89,877 |
| 27 | New Mexico | $92,610 |
| 28 | Alaska | $94,676 |
| 29 | Kentucky | $89,845 |
| 30 | Maryland | $95,090 |
| 31 | District of Columbia | $89,202 |
| 32 | South Carolina | $91,210 |
| 33 | Indiana | $90,196 |
| 34 | South Dakota | $86,775 |
| 35 | Hawaii | $90,785 |
| 36 | Georgia | $87,912 |
| 37 | Minnesota | $86,222 |
| 38 | Mississippi | $88,108 |
| 39 | Utah | $83,116 |
| 40 | Tennessee | $85,051 |
| 41 | Nebraska | $85,907 |
| 42 | Missouri | $87,421 |
| 43 | Iowa | $86,472 |
| 44 | Colorado | $83,454 |
| 45 | Alabama | $85,912 |
| 46 | Ohio | $83,642 |
| 47 | Wyoming | $77,297 |
| 48 | North Dakota | $79,902 |
| 49 | Kansas | $83,048 |
| 50 | Oklahoma | $84,412 |
| 51 | Louisiana | $82,441 |
Expert opinions on the best states for customer marketing managers
Are there any particularly good places in the United States for customer marketing managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Customer marketing manager best states FAQs
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Updated January 8, 2025