How to hire a customer marketing manager

How to hire a customer marketing manager, step by step

Here's a step-by-step customer marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a customer marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new customer marketing manager
• Step 8: Go through the hiring process checklist

What does a customer marketing manager do?

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1. Identify your hiring needs

   Before you start hiring a customer marketing manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A customer marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, customer marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents customer marketing manager salaries for various positions.

   Type of Customer Marketing Manager	Description	Hourly rate
   Customer Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$33-66
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Customer Satisfaction
   • Digital Marketing
   • Product Line
   • Marketing Campaigns
   • CRM
   • Email Marketing
   • Integrated Marketing
   • B Testing
   • Channel Marketing
   • Brand Marketing
   • ROI
   • Customer Insights
   • Strategic Plan

   Check all skills

   Responsibilities:

   • Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
   • Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
   • Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
   • Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.

   More customer marketing manager duties

3. Make a budget

   Including a salary range in your customer marketing manager job description is one of the best ways to attract top talent. A customer marketing manager can vary based on:

   • Location. For example, customer marketing managers' average salary in wyoming is 37% less than in california.
   • Seniority. Entry-level customer marketing managers 49% less than senior-level customer marketing managers.
   • Certifications. A customer marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a customer marketing manager's salary.

   Average customer marketing manager salary

   $98,889yearly

   $47.54 hourly rate

   ---

   Entry-level customer marketing manager salary

   $70,000 yearly salary

   Updated December 19, 2025

   Average customer marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$132,834	$64
   2	Washington	$117,608	$57
   3	New Jersey	$117,226	$56
   4	Virginia	$115,513	$56
   5	Massachusetts	$110,206	$53
   6	New York	$104,231	$50
   7	Pennsylvania	$102,921	$49
   8	Florida	$97,888	$47
   9	Texas	$97,622	$47
   10	Connecticut	$97,241	$47
   11	Alaska	$95,499	$46
   12	Montana	$94,587	$45
   13	Arizona	$93,957	$45
   14	Illinois	$93,123	$45
   15	South Carolina	$91,168	$44
   16	North Carolina	$90,447	$43
   17	Indiana	$89,954	$43
   18	Georgia	$88,030	$42
   19	Missouri	$87,521	$42
   20	Minnesota	$86,228	$41

   Average customer marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Bain & Company	$151,045	$72.62	15
   2	Accenture	$148,942	$71.61	473
   3	Logitech	$134,637	$64.73	12
   4	Deloitte	$124,275	$59.75	659
   5	The Walt Disney Company	$121,302	$58.32	46
   6	Vista Equity Partners	$119,795	$57.59	6
   7	Broadcom	$119,530	$57.47	24
   8	ESO	$113,639	$54.63
   9	Mars	$113,109	$54.38	8
   10	Stratus Technologies	$112,287	$53.98
   11	Gillette	$112,099	$53.89
   12	Datadog	$110,704	$53.22	23
   13	Rich Products	$108,532	$52.18	4
   14	Match Group	$108,468	$52.15	13
   15	Reckitt Benckiser	$108,443	$52.14	6
   16	Conga	$108,247	$52.04
   17	The Kraft Heinz Company	$107,845	$51.85	25
   18	NBCUniversal	$107,256	$51.57	48
   19	Veeva Systems	$106,981	$51.43	39
   20	Microsoft	$106,898	$51.39	110

4. Writing a customer marketing manager job description

   A job description for a customer marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a customer marketing manager job description:

   Customer marketing manager job description example

   • You have 3+ years of experience in working in a customer focused environment
   • Passionate about on-going learning, especially in regards to industry best practice and new technological opportunities that can be applied in your role
   • Excellent written and verbal communication skills with a unique ability to educate others on the technology's business benefits
   • Preference to work in a fast moving entrepreneurial environment
   • Strong project management skills with affinity for effective collaboration with different teams and stakeholders.
   • Ability to travel domestically and internationally, 20%+.

   Who we are:

   Adyen is the payments platform of choice for many of the world's leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oreal.

   Our Diversity, Equity and Inclusion commitments:

   Our unobvious approach is a product of our diverse perspectives. This diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. Our business and technical challenges are unique; we need as many different voices as possible to join us in solving them - voices like yours. So no matter where you're from, who you love, or what you believe in, we welcome you to be your true self at Adyen.

   Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does it sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application.

   Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

   All your information will be kept confidential according to EEO guidelines.

   Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

   Copy this example

   

5. Post your job

   There are a few common ways to find customer marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find customer marketing manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit customer marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new customer marketing manager

   Once you have selected a candidate for the customer marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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