Automatically apply for jobs with Zippia

Upload your resume to get started.

Customer marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical customer marketing manager skills. We ranked the top skills for customer marketing managers based on the percentage of resumes they appeared on. For example, 15.8% of customer marketing manager resumes contained project management as a skill. Continue reading to find out what skills a customer marketing manager needs to be successful in the workplace.

15 customer marketing manager skills for your resume and career

1. Project Management

Here's how customer marketing managers use project management:

Established successful consulting and marketing communications business; responsible for sales, client service, project management and project delivery.
Attended conferences focused on improving marketing communication and project management skills.

2. Customer Satisfaction

Here's how customer marketing managers use customer satisfaction:

Constructed and championed two employee appreciation programs resulting in identifying and rewarding employees who most effectively generated customer satisfaction and loyalty.
Responded to customer requests for additional service resulting in revenue generation and high levels of customer satisfaction.

3. Digital Marketing

Here's how customer marketing managers use digital marketing:

Led e-marketing and digital marketing campaigns geared toward brand recognition to customer segments.
Develop new digital marketing programs using business drivers and promotional tactics of retailers to deepen client relationships through increased solution building.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how customer marketing managers use product line:

Provided recommendations assisting customers through SKU rationalization of product lines, maximizing brand's effectiveness within category.
Maintained marketing budget across product lines to maximize results for financial expectations.

5. Marketing Campaigns

Here's how customer marketing managers use marketing campaigns:

Reduced costs 66%, facilitated national marketing campaigns and enable tracking functions by developing company-wide standardized external data source.
Collaborate with internal partners in campaign management, creative development and print execution of high impact direct marketing campaigns.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how customer marketing managers use crm:

Represented CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Streamlined lead process and enabled more accurate campaign performance analysis by optimizing marketing automation and CRM system.

Choose from 10+ customizable customer marketing manager resume templates

Build a professional customer marketing manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your customer marketing manager resume.

7. Email Marketing

Here's how customer marketing managers use email marketing:

Manage internal team, creative team, and vendor relationships to fulfill email marketing needs across three business channels.
Led the customer marketing team, comprised of customer marketing, email marketing, lead management and reporting roles.

8. Integrated Marketing

Here's how customer marketing managers use integrated marketing:

Developed integrated marketing materials for cosmetics distribution companies owned/distributed by one of the largest privately held conglomerate groups in the world.
Manage team of marketers for the government investigate channel on go-to-market integrated marketing planning and product positioning.

9. B Testing

Here's how customer marketing managers use b testing:

Supervised go-to-market of several SEM product launches across international properties by aligning teams through the never-been-done before A/B testing methodology.
Developed promotional landing pages including a/b testing and customized content to drive conversion to meet campaign goals

10. Channel Marketing

Here's how customer marketing managers use channel marketing:

Developed Channel Marketing strategy for Top Partners including demand generation programs, training and coaching.
Directed channel marketing relationships in the areas of compensation, events, product development, and sales force technical training.

11. Brand Marketing

Here's how customer marketing managers use brand marketing:

Crafted brand marketing strategy for Intel's industry technology leadership in multiprocessing microprocessor architecture, communications technology, and manufacturing capabilities.
Developed and executed brand marketing strategies and tactical plans, including overseeing product positioning, advertising, pricing and consumer promotions.

12. ROI

Here's how customer marketing managers use roi:

Managed event budget and conducted final written analysis of show ROI to determine event quality and future participation.
Revamped reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.

13. Customer Insights

Here's how customer marketing managers use customer insights:

Generated targeted email campaigns and executive communications using key customer insights and business and market dynamics.
Analyzed category data and presented customer insights to Wendy's management at corporate and store-level.

14. Strategic Plan

Here's how customer marketing managers use strategic plan:

Developed supply agreements and co-designed short- and long-term strategic plans for customer account management market penetration.
Developed strategic plans and tactical programs for all marketing initiatives while maintaining a solid understanding of product performance in the market.

15. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how customer marketing managers use product development:

Established product development partnerships for unannounced future product programs.
Represented marketing for product development and creative direction.

5 Customer Marketing Manager resume examples

Build a professional customer marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your customer marketing manager resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Customer Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on customer marketing manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all customer marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for customer marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What customer marketing manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young customer marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a customer marketing manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of customer marketing manager skills to add to your resume

The most important skills for a customer marketing manager resume and required skills for a customer marketing manager to have include:

Project Management
Customer Satisfaction
Digital Marketing
Product Line
Marketing Campaigns
CRM
Email Marketing
Integrated Marketing
B Testing
Channel Marketing
Brand Marketing
ROI
Customer Insights
Strategic Plan
Product Development
Email Campaigns
Market Research

Data Analysis
Consumer Insights
Customer Relationships
Facebook
Customer Data
PET
Market Trends
Content Marketing
Marketing Analytics
Business Development
POS
Customer Retention
Customer Acquisition
CPG
Lead Generation
SEO
Credit Card

Sales Growth
Brand Management
Marketing Mix
Customer Communications
IRI
Nielsen
Integrated Marketing Campaigns
B2C
Category Management
Customer Loyalty
Revenue Growth
Customer Presentations
SAS
Trade Shows
R

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs