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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Customer Experience||Oneworld Management Company, Inc.||New York, NY||Jul 01, 2015||$244,007|
|Director-Customer Experience||OMC Venture, LLC||New York, NY||Aug 01, 2011||$230,000|
|Director-Customer Experience||Oneworld Management Company, Inc.||New York, NY||Jul 01, 2013||$230,000|
|Director of Customer Experience||Citibank, N.A.||Islandia, NY||Jun 28, 2012||$198,900|
|Director of Customer Success||Intel Americas||San Francisco, CA||Sep 24, 2013||$191,214|
|Director of Customer Success||Boomerang Commerce, Inc.||Chicago, IL||Dec 10, 2016||$187,907|
|Director of Customer Experience||Citibank, N.A.||Islandia, NY||Jun 15, 2011||$185,000|
|Director, Customer Insight||Palm, Inc.||Sunnyvale, CA||Dec 15, 2010||$175,579|
|Customer Success Director||Hearsay Social, Inc.||San Francisco, CA||Jul 11, 2014||$170,000|
|Director, Customer Experience||Ingredion Incorporated||Westchester, IL||Jun 11, 2015||$165,000|
|Director, Customer Experience||Sears Holdings Management Corporation||Hoffman Estates, IL||Aug 23, 2013||$164,500|
|Director, Customer Experience||Sears Holdings Management Corporation||Hoffman Estates, IL||Apr 29, 2013||$164,500|
|Director, Customer Operations||Snapchat, Inc.||CA||Aug 20, 2016||$163,010 -
|Director, Customer Success||Richrelevance, Inc.||San Francisco, CA||Oct 07, 2014||$161,491|
|Director of Customer Success||Culture Amp Inc.||San Francisco, CA||Sep 23, 2015||$160,000|
|Director of Customer Success||Appdynamics, Inc.||San Francisco, CA||Aug 02, 2010||$155,000|
|Customer Success Director||Salesforce.Com, Inc.||Boston, MA||Aug 04, 2014||$150,000|
|Director of Operations, Customer Success||Pluralsight Holdings, LLC||Farmington, UT||Sep 21, 2016||$150,000|
|Director of Customer Insight||M, LLC||Philadelphia, PA||Jan 10, 2016||$150,000|
|Director of Customer Operations||Thumbtack, Inc.||San Francisco, CA||Jul 09, 2013||$148,824 -
|Director, Customer Success and Operations||Premise Data Corporation||San Francisco, CA||Jul 15, 2015||$141,128 -
|Director of Customer Success||Open-Mesh, Inc.||Portland, OR||Mar 10, 2016||$127,000|
|Director, Customer Experience||Sears Holdings Management Corporation||Hoffman Estates, IL||Mar 02, 2013||$127,000|
|Director, Customer Success and Operations||Premise Data Corporation||San Francisco, CA||Jul 01, 2015||$120,000 -
|Director of Customer Insight||M LLC||Philadelphia, PA||Nov 19, 2015||$120,000 -
|Director of Customer Insight||M, LLC||Philadelphia, PA||Oct 01, 2013||$120,000 -
|Director of Customer Loyalty||Emblemhealth Services Co., LLC||New York, NY||Dec 31, 2010||$119,000|
|Director of Customer Success||Tenjin, Inc.||San Francisco, CA||Feb 02, 2016||$118,000|
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