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Working As a Customer Program Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $109,000

    Average Salary

What Does A Customer Program Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Program Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Customer Program Manager
Manager 7.0%
Consultant 3.9%
Internship 3.6%
Top Careers After Customer Program Manager
Manager 5.0%
Director 4.7%
Consultant 4.3%
Owner 3.3%

Do you work as a Customer Program Manager?

Average Yearly Salary
$109,000
Show Salaries
$81,000
Min 10%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$148,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Rafael, CA
Highest Paying State
New York
Avg Experience Level
3.3 years
How much does a Customer Program Manager make at top companies?
The national average salary for a Customer Program Manager in the United States is $109,967 per year or $53 per hour. Those in the bottom 10 percent make under $81,000 a year, and the top 10 percent make over $148,000.

Real Customer Program Manager Salaries

Job Title Company Location Start Date Salary
Customer Program Manager Aptina LLC San Jose, CA Jun 06, 2014 $168,000
Customer Program Manager Micron Semiconductor Products, Inc. Boise, ID Nov 01, 2010 $155,000
SR. Customer Program Manager Synaptics, Inc. San Jose, CA Nov 02, 2016 $150,030
Customer Program Manager Nvidia Corporation Santa Clara, CA Mar 21, 2011 $144,580 -
$155,675
Customer Software Program Manager NXP Semiconductors USA, Inc. San Jose, CA Oct 06, 2013 $133,328 -
$136,800
Customer Software Program Manager NXP Semiconductors USA, Inc. San Jose, CA Jun 10, 2013 $133,328 -
$136,800
Program Manager-Customer Care Abbott Laboratories Park City, IL Jun 24, 2011 $128,000
Dram Customer Program Manager-Networking Applications Micron Semiconductor Products, Inc. Boise, ID Jan 09, 2016 $116,000
Dram Customer Program Manager-Network Applications Micron Semiconductor Products, Inc. Boise, ID Aug 07, 2015 $116,000
Customer Program Manager Avery Dennison Corporation Westborough, MA Jun 28, 2016 $109,408
Customer Program Manager Avery Dennison Corporation Baltimore, MD Jun 21, 2016 $109,408
EIS Customer Satisfaction and Experience Program M Autodesk, Inc. San Rafael, CA Sep 01, 2011 $106,808 -
$157,500
Customer Program Manager Nvidia Corporation Santa Clara, CA Oct 01, 2012 $106,484 -
$130,000
EIS Customer Satisfaction and Experience Program M Autodesk, Inc. San Rafael, CA Aug 19, 2013 $106,288 -
$162,100
EIS Customer Satisfaction and Experience Program M Autodesk, Inc. San Rafael, CA Aug 31, 2013 $106,288 -
$162,100
Customer Program Manager 1 WHI Solutions Incorporated Rye Brook, NY Jul 07, 2016 $105,000
Customer Loyalty Programs Manager T-Mobile USA, Inc. Bellevue, WA Feb 21, 2011 $103,147 -
$106,900
Customer Loyalty Program Manager T-Mobile USA, Inc. Bellevue, WA Oct 15, 2011 $102,960 -
$104,500
Product Support Customer Program Manager Gulfstream Product Support Corporation West Palm Beach, FL Jun 09, 2012 $101,800 -
$112,180
Customer Program Manager Nvidia Corporation Santa Clara, CA Feb 14, 2011 $101,668 -
$137,000
Customer Program Manager Avery Dennison Corporation Baltimore, MD Sep 28, 2015 $100,079
Product Support Customer Program Manager Gulfstream Product Support Corporation West Palm Beach, FL Jan 07, 2016 $99,550 -
$127,212
Product Support Customer Program Manager Gulfstream Product Support Corporation West Palm Beach, FL Jun 10, 2011 $99,550 -
$112,180

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Top Skills for A Customer Program Manager

  1. On-Time Delivery
  2. Project Management
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Managed multiple configurations and resolve conflicts in configuration required for different customer organizations to ensure on-time delivery.
  • Created and implemented Professional Services subcontractor management practice by identifying and managing 12 subcontracting, engineering, and project management firms.
  • Supervised two Customer Service Managers to ensure implementation of a successful customer trip program.
  • Established business case, initiating C-level communications to gain consensus and budgetary approval for product modifications and new product development.
  • Evangelized the Customer Reference Program internally as well as externally with customers.

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Average Salary:

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Top 10 Best States for Customer Program Managers

  1. New York
  2. Virginia
  3. Washington
  4. Rhode Island
  5. New Jersey
  6. Connecticut
  7. California
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,099 jobs)
  • (1,745 jobs)
  • (2,673 jobs)
  • (124 jobs)
  • (1,052 jobs)
  • (515 jobs)
  • (6,467 jobs)
  • (101 jobs)
  • (609 jobs)
  • (1,176 jobs)

Customer Program Manager Demographics

Gender

Male

53.8%

Female

38.2%

Unknown

8.1%
Ethnicity

White

59.5%

Hispanic or Latino

14.7%

Asian

11.1%

Black or African American

10.3%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

37.5%

French

18.8%

Mandarin

12.5%

Portuguese

9.4%

Chinese

6.3%

Japanese

3.1%

Russian

3.1%

Carrier

3.1%

Cantonese

3.1%

Korean

3.1%
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Customer Program Manager Education

Schools

University of Phoenix

16.2%

San Jose State University

10.3%

George Washington University

7.7%

University of California - Berkeley

6.0%

Villanova University

5.1%

Purdue University

5.1%

University of Southern California

4.3%

University of Houston

4.3%

University of Texas at Austin

4.3%

Park University

4.3%

Cornell University

4.3%

University of Central Florida

3.4%

University of Idaho

3.4%

Stanford University

3.4%

National Louis University

3.4%

Rensselaer Polytechnic Institute

3.4%

Auburn University

3.4%

University of Washington

2.6%

University of Rochester

2.6%

University of California - Santa Cruz

2.6%
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Majors

Business

36.6%

Electrical Engineering

8.3%

Management

7.4%

Project Management

7.4%

Marketing

7.4%

Finance

3.8%

Mechanical Engineering

3.8%

Computer Science

2.9%

Economics

2.6%

Communication

2.6%

Engineering And Industrial Management

2.1%

English

1.9%

Psychology

1.9%

Human Resources Management

1.9%

Computer Information Systems

1.9%

Counseling Psychology

1.7%

Accounting

1.7%

Education

1.4%

Liberal Arts

1.4%

Public Administration

1.4%
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Degrees

Bachelors

41.8%

Masters

34.6%

Other

12.7%

Certificate

5.1%

Doctorate

2.7%

Associate

2.4%

Diploma

0.7%
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