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Customer relations manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Timothy Edwards,

Sherry Morreale Ph.D.

Customer relations manager example skills

Below we've compiled a list of the most critical customer relations manager skills. We ranked the top skills for customer relations managers based on the percentage of resumes they appeared on. For example, 15.4% of customer relations manager resumes contained customer issues as a skill. Continue reading to find out what skills a customer relations manager needs to be successful in the workplace.

15 customer relations manager skills for your resume and career

1. Customer Issues

Here's how customer relations managers use customer issues:

Developed excellent customer relations skills handling customer issues and concerns in the service department resolving them to customers satisfaction.
Maintain relationships with internal/external customers and sales representatives by expeditiously resolving customer issues in an efficient and professional manner.

2. Customer Relations

Here's how customer relations managers use customer relations:

Mentored newly-hired Customer Relations Representatives.
Orchestrated positive customer relations by devising a goodwill and customer visitation program for Medico's customer base of approximately 4800 accounts.

3. Customer Satisfaction

Here's how customer relations managers use customer satisfaction:

Analyzed numerical evaluation of Customer Satisfaction Index from Ford Motor Company, implemented procedures designed to improve sales and service ratings.
Established track record of success and progressive accomplishment culminating in full accountability the stores Customer Satisfaction Index for this automotive store.

4. Dealership

A store or establishment that is authorized to sell a specific brand of goods is known as a dealership. Mostly this term is used for the buying and selling of vehicles and automobiles. A business is considered a dealership if it had permission to sell certain items from a particular company, making them dealers of that brand.

Here's how customer relations managers use dealership:

Discussed dealership customer satisfaction standings with general manager and department managers, monitoring significant changes and determining possible contributing factors.
Contacted customers local service manager to gather information on customer frequency to dealership for purchase, maintenance or repair.

5. Customer Complaints

Here's how customer relations managers use customer complaints:

Leveraged innate conflict management ability to remedy international customer complaints caused by defective units, product malfunctions, and transportation damages.
Resolved Executive Appeals customer complaints and concerns involving Sales and Field personnel by initiating overall investigation with appropriate internal departments.

6. Warranty Claims

Warranty Claims refers to claims made by customers regarding a defective product or service. Many electronics will be covered by a warranty period of several years, meaning if the product becomes defective within that time range the customer can receive a new product at no extra cost.

Here's how customer relations managers use warranty claims:

Assumed responsibility for submitting warranty claims for service department upon termination of individual in that position.
Transmitted warranty claims and received approved/rejected report.

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7. Direct Reports

Here's how customer relations managers use direct reports:

Empowered direct reports to further strengthen their skills by delegating them with additional responsibilities.
Managed the Central American Customer Support and Sales Call Center with 7 direct reports and 120+ indirect reports.

8. Customer Inquiries

Here's how customer relations managers use customer inquiries:

Provide assistance with answering customer inquiries about Honda automobiles and services through social media outlets.
Responded to Customer inquiries and/or requests and maintaining regular communication via phone and face-to-face appointments.

9. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how customer relations managers use payroll:

Completed payroll information required to include punch details and other payroll information as needed.
Manage accounts receivable/payable and reconcile accounts on Process monthly payroll using QuickBooks.

10. Customer Retention

Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.

Here's how customer relations managers use customer retention:

Enhanced customer retention through the redesign of current customer correspondence, customer handling processes and promotional materials.
Implemented new business strategies which increased customer retention, streamlined operational processes and improved team performance.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how customer relations managers use business development:

Led business development and marketing efforts, which expanded the customer base and introduced individual products into specialty markets.
Selected to provide territory and business development for new and replacement windows company for residential and commercial clients.

12. Customer Support

Here's how customer relations managers use customer support:

Promoted and maintained positive relationships with current accounts through customer support with materials, information and continued education.
Provide customer support to General Motors customers regarding vehicle warranty concerns as well as defects in manufacturing.

13. Toyota

Here's how customer relations managers use toyota:

Company requirement of independent training and testing which was required of Toyota Corporation.
Resolve all complaints registered with both Toyota and Subaru national customer relations.

14. Customer Care

Customer care, also known as customer service, is a one-to-one interaction between the consumer of a company and its representative.

Here's how customer relations managers use customer care:

Managed over 10 customer service representatives in client relations department and accounts nationwide to ensure quality customer care.
Reported on key areas of customer care, ensured accountability, and monitored active number reports for performance

15. Customer Feedback

Customer feedback is the information, insight provided by a customer orally, in writing, or online form about their experiences with a company's product or services. Customer feedback is aimed to convey certain facts that the customers face when using the manufacturer's products, and in turn help the product, customer, and marketing teams understand where there is room for improvement. It may be positive, negative, or neutral, but it is very important for the growth of a business.

Here's how customer relations managers use customer feedback:

Created and implemented improved quantitative and qualitative systems and procedures for collection and analysis of customer feedback data.
Provided Customer feedback to Product Managers, OEM and Executive Management for product improvement and project prioritization.

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What skills help Customer Relations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on customer relations manager resumes?

Dr. Timothy Edwards

Professor, Interim Director, University of Arkansas at Little Rock

Writing and research skills. Analytical and critical thinking skills. Technical skills such as web design, graphic design, audio and video production skills. Employers are interested in potential employees knowledge, intelligence and skills.

What hard/technical skills are most important for customer relations managers?

Sherry Morreale Ph.D.

Professor, University of Colorado at Colorado Springs

A very recent analysis of 82 million job postings uncovered a critical demand by employers for what often is referred to as durable skills (America Succeeds, 2021). By contrast to hard skills, durable skills, sometimes referred to as soft skills, comprise important professional capabilities (Leadership, Critical Thinking, Communication, etc.) and personal qualities (Creativity, Mindfulness, Fortitude, etc.) that last throughout a person's entire career. In this analysis, two key findings are:
-In the job postings, the top five durable skills were requested nearly four (3.8) times more than the top five hard skills.
-Also, Communication and Leadership were in the highest demand, requested by 50+% of postings. These two durable (soft) skills sets include the following specific knowledge and skills.

A third durable skill or competency identified in the job postings, closely related to Leadership and Communication, is Collaboration. The Collaboration knowledge and skills connected to Communication and Leadership are interpersonal communications, coordinating, teamwork, team-oriented, team leadership, collaboration, team building, cooperation, and virtual teams.

What soft skills should all customer relations managers possess?

Dr. Trey Guinn

Associate Professor and Program Director, University of the Incarnate Word

It goes without saying that a communications manager is expected to demonstrate exceptional verbal, nonverbal, and written communication. They should have in-depth knowledge of best writing and messaging practices for the needs of the particular organization and industry to which they have applied. But more than developing and delivering effective messaging, a savvy communications manager must effectively engage with individuals of all levels, whether internal or external to the organization. They must be able to lead and influence with and without positional authority.

What customer relations manager skills would you recommend for someone trying to advance their career?

Jaunelle Celaire

Chair, Professor of Voice, University of Alaska Fairbanks

Never stop learning! This may consist of going back to school, earning new certifications in your field of study, attending conferences and seminars, and making sure that your time management is always at its finest level of excellence.

What type of skills will young customer relations managers need?

Andrew Gilliam

Customer Experience innovator and change agent,, Informa Tech

Technical degree programs often fail to emphasize the importance of interpersonal skills and business acumen. Technical skills are impressive and essential, but they're meaningless without a business purpose and user acceptance. Mastery of communication, teamwork, and empathy are more useful and broadly applicable than a working knowledge of the OSI model. Regardless of your position, always strive to understand how your work impacts internal and external customers and creates value for shareholders.

What technical skills for a customer relations manager stand out to employers?

Keith Hassell

Executive Director of Career & Professional Development, Sacred Heart University

Employers are increasingly looking for applied skillsets and additional certifications to set a candidate apart. Sacred Heart University has recently launched a remote work certification, which houses three modules - focusing on the remote worker, the remote team and the remote leader, providing the tools and resources to comfortably leverage and utilize virtual platforms at various organizations. Additional specialized training, certifications and more are great selling tools pending on the specific area of interest. Certifications are common in areas such as project management, sales, IT/network/software, Google application and more. The candidate needs to think, "What can I do that is beyond my coursework to show I am passionate about my field? How do I make myself stand out?" Certifications is an attainable way to do this.
In addition, soft skills continue to be equally important in today's job market. NACE (the National Association of Colleges and Employers) identified seven core competencies that employers seek from entry level candidates which include critical thinking/problem solving, oral/written communication, teamwork/collaboration, digital technology, leadership, professionalism/work ethic, career management and global/intercultural fluency.

Do you want to know more?

List of customer relations manager skills to add to your resume

The most important skills for a customer relations manager resume and required skills for a customer relations manager to have include:

Customer Issues
Customer Relations
Customer Satisfaction
Dealership
Customer Complaints
Warranty Claims
Direct Reports
Customer Inquiries
Payroll
Customer Retention
Business Development
Customer Support
Toyota
Customer Care
Customer Feedback

Problem Resolution
Twitter
Process Improvement
Product Knowledge
Performance Reviews
Customer Accounts
Outbound Calls
Inbound Calls
Customer Calls
HR
Customer Loyalty
Honda
Service Appointments
Trade Shows
Facebook

PowerPoint
Scheduling Appointments
Repair Orders
Customer Orders
ADP
Performance Evaluations
Customer Satisfaction Surveys
Bad Debts
Client Issues
Customer Expectations
QuickBooks
Marketing Presentations
Direct Liaison
Business Bureau

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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