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Become A Customer Relationship Management Manager

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Working As A Customer Relationship Management Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,000

    Average Salary

What Does A Customer Relationship Management Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Relationship Management Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Customer Relationship Management Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Customer Relationship Management Manager
Manager 7.0%
Consultant 6.1%
Top Careers After Customer Relationship Management Manager
Consultant 5.9%
Manager 4.3%
Director 2.5%

Do you work as a Customer Relationship Management Manager?

Average Yearly Salary
$96,000
Show Salaries
$53,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$171,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Belmont, CA
Highest Paying State
Colorado
Avg Experience Level
2.8 years
How much does a Customer Relationship Management Manager make at top companies?
The national average salary for a Customer Relationship Management Manager in the United States is $96,285 per year or $46 per hour. Those in the bottom 10 percent make under $53,000 a year, and the top 10 percent make over $171,000.

Real Customer Relationship Management Manager Salaries

Job Title Company Location Start Date Salary
Dynamics CRM Mangaer FMT Consultants, LLC Carlsbad, CA Nov 05, 2014 $161,117
CRM Manager Accuray Incorporated Sunnyvale, CA Aug 12, 2015 $152,776
CRM Strategy Manager Precision Global Consulting, Inc. New York, NY Jun 27, 2016 $150,000
Microsoft Dynamics CRM Architect Smart It Staffing, Inc. Indianapolis, IN Aug 02, 2013 $150,000
CRM Project Engineering Manager Accent Gold Solutions, LLC Culver City, CA May 20, 2016 $149,178
Technology Growth Platform (TGP) SAP CRM Senior Manager Accenture LLP Chicago, IL Jun 10, 2015 $145,500
SAP CRM Senior Manager Accenture LLP Minneapolis, MN Sep 06, 2011 $144,325
CRM Solutions Manager The Bureau of National Affairs, Inc. Arlington, VA Oct 29, 2016 $142,000
CRM Manager (Technical Marketing Manager) Auction.com, LLC Belmont, CA Nov 01, 2013 $140,000
CRM Product Manager Financial Engines, Inc. Sunnyvale, CA Oct 14, 2016 $140,000
Oracle CRM Project Manager Suntechpros, Inc. Morrisville, NC Apr 22, 2016 $140,000
Manager, CRM Sales Force Systems Nbcuniversal Media, LLC New York, NY Sep 11, 2015 $140,000
Manager, CRM Systems and Offshore Development Netgear, Inc. San Jose, CA Jan 09, 2016 $140,000
CRM Project Manager Pitney Bowes Inc. Shelton, CT Apr 05, 2016 $111,654 -
$135,000
Manager, CRM Analytics EBAY Inc. San Jose, CA Jun 30, 2015 $111,000
CRM (Customer Relationship Management) Operations Manager Shutterfly, Inc. Redwood City, CA Sep 04, 2015 $110,074
CRM Manager Perfecto Mobile Inc. Woburn, MA Jul 22, 2015 $110,000
CRM Development Manager Planet Technologies, Inc. Germantown, MD Jan 20, 2015 $110,000
Manager, IT CRM (Customer Relationship Management) Direct Brands, Inc. Garden City, NY Feb 08, 2011 $110,000
Manager, Contract and Relationship Management Comcast Cable Communications, LLC Philadelphia, PA Jun 18, 2012 $110,000
Global CRM Manager Pollen, Inc. Fairway, KS Jan 04, 2016 $94,000 -
$99,000
Manager, CRM Business & Decision North America (Pa), Inc. Chicago, IL Sep 16, 2011 $94,000 -
$100,000
Manager, CRM Marketing Operations Direct Energy LP Pittsburgh, PA Sep 10, 2015 $92,574
CRM Technologies Senior Manager, Latin America CON Citicorp North America, Inc. Fort Lauderdale, FL Jun 15, 2011 $92,000
MS CRM Programmer FEI Company Hillsboro, OR Apr 25, 2014 $91,016
CRM Manager Vitamin Shoppe Industries North Bergen, NJ Sep 17, 2015 $90,470
CRM Operations Manager Shutterfly, Inc. Redwood City, CA Aug 16, 2013 $90,000

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Top Skills for A Customer Relationship Management Manager

  1. Business Requirements
  2. Email
  3. Customer Data
You can check out examples of real life uses of top skills on resumes here:
  • Collected, documented and managed business requirements by closely working with different stakeholders & SME's from different organizations within Cisco.
  • Emailed BSCI Sales Representatives medical device information.
  • Managed the development and execution of a centralized customer database that integrated multiple data tables from various parts of the organization.
  • Collaborate with Marketing leaderships to fully utilize Salesforce process flow automation capabilities on related campaign management efforts.
  • Served as Business Analyst for commercial customer service and wholesale support; provided statistical analysis and reporting; maintained customer accounts.

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Top 10 Best States for Customer Relationship Management Managers

  1. Colorado
  2. New York
  3. Virginia
  4. Rhode Island
  5. California
  6. Georgia
  7. Arkansas
  8. Texas
  9. New Jersey
  10. North Carolina
  • (419 jobs)
  • (1,173 jobs)
  • (576 jobs)
  • (78 jobs)
  • (2,842 jobs)
  • (377 jobs)
  • (58 jobs)
  • (943 jobs)
  • (546 jobs)
  • (411 jobs)

Customer Relationship Management Manager Demographics

Gender

Male

54.7%

Female

35.8%

Unknown

9.5%
Ethnicity

White

57.1%

Hispanic or Latino

14.9%

Asian

12.8%

Black or African American

10.7%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

33.3%

French

12.6%

Mandarin

10.3%

German

6.9%

Portuguese

5.7%

Chinese

5.7%

Vietnamese

3.4%

Dutch

2.3%

Japanese

2.3%

Carrier

2.3%

Korean

2.3%

Cantonese

2.3%

Italian

2.3%

Swedish

1.1%

Czech

1.1%

Filipino

1.1%

Hebrew

1.1%

Hindi

1.1%

Hokkien

1.1%

Swahili

1.1%
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Customer Relationship Management Manager Education

Schools

University of Phoenix

19.8%

University of Texas at Austin

5.8%

Michigan State University

5.3%

New York University

4.8%

Arizona State University

4.8%

University of Pennsylvania

4.8%

DePaul University

4.8%

Temple University

4.3%

University of Southern California

4.3%

University of Houston

4.3%

Northwestern University

3.9%

University of Washington

3.9%

Florida International University

3.9%

Purdue University

3.9%

Georgia Institute of Technology -

3.9%

Northeastern University

3.9%

Villanova University

3.4%

Fairleigh Dickinson University

3.4%

University of Minnesota - Twin Cities

3.4%

University of Iowa

3.4%
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Majors

Business

34.5%

Marketing

13.8%

Computer Science

8.6%

Finance

5.5%

Management

4.7%

Communication

4.2%

Accounting

3.0%

Electrical Engineering

2.7%

Management Information Systems

2.6%

Economics

2.4%

Project Management

2.4%

Psychology

2.3%

Computer Information Systems

2.3%

Information Technology

2.2%

English

1.9%

Political Science

1.6%

Information Systems

1.4%

Computer Engineering

1.3%

Education

1.3%

Advertising

1.3%
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Degrees

Bachelors

44.7%

Masters

34.7%

Other

12.5%

Certificate

3.6%

Associate

2.6%

Diploma

0.9%

Doctorate

0.9%

License

0.1%
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