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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Dynamics CRM Mangaer||FMT Consultants, LLC||Carlsbad, CA||Nov 05, 2014||$161,117|
|CRM Manager||Accuray Incorporated||Sunnyvale, CA||Aug 12, 2015||$152,776|
|CRM Strategy Manager||Precision Global Consulting, Inc.||New York, NY||Jun 27, 2016||$150,000|
|CRM Project Engineering Manager||Accent Gold Solutions, LLC||Culver City, CA||May 20, 2016||$149,178|
|Technology Growth Platform (TGP) SAP CRM Senior Manager||Accenture LLP||Chicago, IL||Jun 10, 2015||$145,500|
|SAP CRM Senior Manager||Accenture LLP||Minneapolis, MN||Sep 06, 2011||$144,325|
|CRM Solutions Manager||The Bureau of National Affairs, Inc.||Arlington, VA||Oct 29, 2016||$142,000|
|CRM Manager (Technical Marketing Manager)||Auction.Com, LLC||Belmont, CA||Nov 01, 2013||$140,000|
|Customer Relationship Management Manager||Auction.Com, LLC||Belmont, CA||Nov 12, 2014||$140,000|
|Manager, CRM Sales Force Systems||Nbcuniversal Media, LLC||New York, NY||Sep 11, 2015||$140,000|
|CRM Product Manager||Financial Engines, Inc.||Sunnyvale, CA||Oct 14, 2016||$140,000|
|Oracle CRM Project Manager||Suntechpros, Inc.||Morrisville, NC||Apr 22, 2016||$140,000|
|Manager, CRM Analytics||EBAY Inc.||San Jose, CA||Jul 15, 2013||$135,200|
|CRM (Customer Relationship Management) Operations Manager||Shutterfly, Inc.||Redwood City, CA||Sep 04, 2015||$110,074|
|Manager, IT CRM (Customer Relationship Management)||Direct Brands, Inc.||Garden City, NY||Feb 08, 2011||$110,000|
|CRM Development Manager||Planet Technologies, Inc.||Germantown, MD||Jan 20, 2015||$110,000|
|CRM Manager||Perfecto Mobile Inc.||Woburn, MA||Jul 22, 2015||$110,000|
|CRM Operations Manager||Shutterfly, Inc.||Redwood City, CA||Jan 09, 2016||$110,000|
|Manager, Contract and Relationship Management||Comcast Cable Communications, LLC||Philadelphia, PA||Jun 18, 2012||$110,000|
|CRM Analytics Manager||Shutterfly, Inc.||Santa Clara, CA||Aug 22, 2014||$110,000|
|Global CRM Manager||Pollen, Inc.||Fairway, KS||Jan 04, 2016||$94,000 -
|Manager, CRM||Business & Decision North America (Pa), Inc.||Chicago, IL||Sep 16, 2011||$94,000 -
|Manager, CRM Marketing Operations||Direct Energy LP||Pittsburgh, PA||Sep 10, 2015||$92,574|
|CRM Technologies Senior Manager, Latin America CON||Citicorp North America, Inc.||Fort Lauderdale, FL||Jun 15, 2011||$92,000|
|MS CRM Programmer||FEI Company||Hillsboro, OR||Apr 25, 2014||$91,016|
|CRM Manager||Vitamin Shoppe Industries||North Bergen, NJ||Sep 17, 2015||$90,470|
|CRM Operations Manager||Shutterfly, Inc.||Redwood City, CA||Aug 16, 2013||$90,000|
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