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Become A Customer Relationship Management Manager

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Working As A Customer Relationship Management Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Customer Relationship Management Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Customer Relationship Management Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Customer Relationship Management Manager jobs

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Customer Relationship Management Manager Career Paths

Customer Relationship Management Manager
Information Technology Project Manager Director Of Information
Chief Information Officer
11 Yearsyrs
Program Manager Senior Manager
Director Of Information
10 Yearsyrs
Engagement Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Sales And Operations Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Senior Project Manager Program Director
General Manager
7 Yearsyrs
Program Manager Information Technology Project Manager
Information Technology Director
10 Yearsyrs
General Manager Account Manager
Major Account Manager
7 Yearsyrs
Subject Matter Expert Product Manager
Marketing Communications Manager
7 Yearsyrs
Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Senior Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Information Technology Project Manager Program/Project Manager
Program Manager
8 Yearsyrs
Sales And Operations Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Manager Operations Director
Senior Project Manager
12 Yearsyrs
Consultant/Project Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
Product Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
General Manager Human Resources Manager
Talent Acquisition Manager
9 Yearsyrs
Subject Matter Expert Senior Manager
Vice President Of Information Technology
12 Yearsyrs
Consultant/Project Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Customer Relationship Management Manager Demographics

Gender

Male

60.2%

Female

38.0%

Unknown

1.8%
Ethnicity

White

73.7%

Asian

13.2%

Hispanic or Latino

9.6%

Unknown

2.5%

Black or African American

1.0%
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Languages Spoken

Spanish

33.3%

French

12.5%

Mandarin

11.1%

German

6.9%

Portuguese

5.6%

Chinese

5.6%

Vietnamese

4.2%

Japanese

2.8%

Carrier

2.8%

Korean

2.8%

Swahili

1.4%

Dutch

1.4%

Filipino

1.4%

Hebrew

1.4%

Cantonese

1.4%

Czech

1.4%

Hindi

1.4%

Hokkien

1.4%

Italian

1.4%
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Customer Relationship Management Manager Education

Schools

University of Phoenix

16.0%

University of Texas at Austin

7.6%

New York University

5.3%

Villanova University

5.3%

Arizona State University

5.3%

Temple University

5.3%

Purdue University

5.3%

University of Southern California

4.6%

Duke University

4.6%

University of Arizona

4.6%

Texas A&M University

3.8%

Southern Methodist University

3.8%

DePaul University

3.8%

Montclair State University

3.8%

Western Washington University

3.8%

Georgia Institute of Technology -

3.8%

Northeastern University

3.8%

University of North Texas

3.1%

Gannon University

3.1%

Xavier University

3.1%
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Majors

Business

33.7%

Marketing

13.7%

Computer Science

8.5%

Finance

5.6%

Management

4.1%

Communication

3.5%

Electrical Engineering

3.1%

Project Management

3.1%

Management Information Systems

2.9%

Psychology

2.8%

Accounting

2.6%

English

2.5%

Information Technology

2.5%

Economics

2.4%

Political Science

1.8%

Computer Information Systems

1.8%

Engineering

1.5%

Education

1.3%

Industrial Engineering

1.3%

Computer Engineering

1.3%
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Degrees

Bachelors

46.6%

Masters

33.4%

Other

12.4%

Certificate

4.0%

Associate

2.0%

Diploma

0.7%

Doctorate

0.7%

License

0.1%
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Real Customer Relationship Management Manager Salaries

Job Title Company Location Start Date Salary
Dynamics CRM Mangaer FMT Consultants, LLC Carlsbad, CA Nov 05, 2014 $161,117
CRM Manager Accuray Incorporated Sunnyvale, CA Aug 12, 2015 $152,776
CRM Strategy Manager Precision Global Consulting, Inc. New York, NY Jun 27, 2016 $150,000
Microsoft Dynamics CRM Architect Smart It Staffing, Inc. Indianapolis, IN Aug 02, 2013 $150,000
CRM Project Engineering Manager Accent Gold Solutions, LLC Culver City, CA May 20, 2016 $149,178
Technology Growth Platform (TGP) SAP CRM Senior Manager Accenture LLP Chicago, IL Jun 10, 2015 $145,500
SAP CRM Senior Manager Accenture LLP Minneapolis, MN Sep 06, 2011 $144,325
CRM Solutions Manager The Bureau of National Affairs, Inc. Arlington, VA Oct 29, 2016 $142,000
Manager, CRM Systems and Offshore Development Netgear, Inc. San Jose, CA Jan 09, 2016 $140,000
Oracle CRM Project Manager Suntechpros, Inc. Morrisville, NC Apr 22, 2016 $140,000
Customer Relationship Management Manager Auction.Com, LLC Belmont, CA Nov 12, 2014 $140,000
CRM Manager (Technical Marketing Manager) Auction.Com, LLC Belmont, CA Nov 01, 2013 $140,000
Manager, CRM Sales Force Systems Nbcuniversal Media, LLC New York, NY Sep 11, 2015 $140,000
CRM Project Manager Pitney Bowes Inc. Shelton, CT Apr 05, 2016 $111,654 -
$135,000
Manager, CRM Analytics EBAY Inc. San Jose, CA Jun 30, 2015 $111,000
CRM (Customer Relationship Management) Operations Manager Shutterfly, Inc. Redwood City, CA Sep 04, 2015 $110,074
Manager, IT CRM (Customer Relationship Management) Direct Brands, Inc. Garden City, NY Feb 08, 2011 $110,000
CRM Operations Manager Shutterfly, Inc. Redwood City, CA Jan 09, 2016 $110,000
CRM Manager Perfecto Mobile Inc. Woburn, MA Jul 22, 2015 $110,000
Manager, Contract and Relationship Management Comcast Cable Communications, LLC Philadelphia, PA Jun 18, 2012 $110,000
Global CRM Manager Pollen, Inc. Fairway, KS Jan 04, 2016 $94,000 -
$99,000
Manager, CRM Business & Decision North America (Pa), Inc. Chicago, IL Sep 16, 2011 $94,000 -
$100,000
Manager, CRM Marketing Operations Direct Energy LP Pittsburgh, PA Sep 10, 2015 $92,574
CRM Technologies Senior Manager, Latin America CON Citicorp North America, Inc. Fort Lauderdale, FL Jun 15, 2011 $92,000
MS CRM Programmer FEI Company Hillsboro, OR Apr 25, 2014 $91,016
CRM Manager Vitamin Shoppe Industries North Bergen, NJ Sep 17, 2015 $90,470
CRM Operations Manager Shutterfly, Inc. Redwood City, CA Aug 16, 2013 $90,000
Microsoft Dynamics CRM Application/Integration ANA Slickdata LLC Princeton, NJ Sep 10, 2014 $90,000

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Top Skills for A Customer Relationship Management Manager

StrategySalesforceCRMEmailCampaignsCustomerDataWebBusinessProcessesAnalyticsSiebelCRMCustomerServiceCustomerRelationshipFinancialBusinessRequirementsProjectManagementSQLServerBusinessUnitsCustomerSatisfactionProjectPlansManagementSystemROIERP

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Top Customer Relationship Management Manager Skills

  1. Strategy
  2. Salesforce CRM
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Set IT and business strategy plan for software applications and software platforms.
  • Lead the implementation of Salesforce CRM for the campus.
  • Developed and created targeted email campaigns for Guild Wars 2 active player base.
  • Created, monitored and maintained customer databases.
  • Performed schedule, resources, budget update via Project Web Access (PWA) will work at remote location.

Top Customer Relationship Management Manager Employers

Customer Relationship Management Manager Videos

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