Post job

Customer relationship management manager vs business development manager

The differences between customer relationship management managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a business development manager. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $100,769 average annual salary of a business development manager.

The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a business development manager are customer service, CRM, and healthcare.

Customer relationship management manager vs business development manager overview

Customer Relationship Management ManagerBusiness Development Manager
Yearly salary$102,945$100,769
Hourly rate$49.49$48.45
Growth rate10%10%
Number of jobs127,674215,309
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a customer relationship management manager do?

A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Customer relationship management manager vs business development manager salary

Customer relationship management managers and business development managers have different pay scales, as shown below.

Customer Relationship Management ManagerBusiness Development Manager
Average salary$102,945$100,769
Salary rangeBetween $74,000 And $141,000Between $67,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyAppleShearman & Sterling
Best paying industryProfessionalFinance

Differences between customer relationship management manager and business development manager education

There are a few differences between a customer relationship management manager and a business development manager in terms of educational background:

Customer Relationship Management ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer relationship management manager vs business development manager demographics

Here are the differences between customer relationship management managers' and business development managers' demographics:

Customer Relationship Management ManagerBusiness Development Manager
Average age3939
Gender ratioMale, 60.3% Female, 39.7%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer relationship management manager and business development manager duties and responsibilities

Customer relationship management manager example responsibilities.

  • Lead PPC, SEO, and social media marketing programs.
  • Manage CRM products including email, SMS, social, and mobile apps.
  • Manage all print, digital, mobile and web activities for B2B and B2C communications.
  • Work to develop an RFP, manage collecting vendor bids, vendor selection and funding approval.
  • Manage all testing plans relating to compatibility, qualification, benchmarks and validation between WPD and the OEM.
  • Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.
  • Show more

Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
  • Show more

Customer relationship management manager vs business development manager skills

Common customer relationship management manager skills
  • Analytics, 8%
  • Salesforce, 7%
  • Digital Marketing, 7%
  • Email Marketing, 6%
  • Cloud, 6%
  • Project Management, 5%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

Browse executive management jobs