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The differences between customer relationship management managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $102,945 average annual salary of a customer relationship management manager.
The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Customer Relationship Management Manager | Marketing Manager | |
| Yearly salary | $102,945 | $104,550 |
| Hourly rate | $49.49 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 127,674 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Customer relationship management managers and marketing managers have different pay scales, as shown below.
| Customer Relationship Management Manager | Marketing Manager | |
| Average salary | $102,945 | $104,550 |
| Salary range | Between $74,000 And $141,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a customer relationship management manager and a marketing manager in terms of educational background:
| Customer Relationship Management Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer relationship management managers' and marketing managers' demographics:
| Customer Relationship Management Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.3% Female, 39.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |