Post job

Customer relationship management manager vs product manager

The differences between customer relationship management managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer relationship management manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $102,945 average annual salary of a customer relationship management manager.

The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a product manager are product management, QA, and product strategy.

Customer relationship management manager vs product manager overview

Customer Relationship Management ManagerProduct Manager
Yearly salary$102,945$111,729
Hourly rate$49.49$53.72
Growth rate10%10%
Number of jobs127,674125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a customer relationship management manager do?

A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Customer relationship management manager vs product manager salary

Customer relationship management managers and product managers have different pay scales, as shown below.

Customer Relationship Management ManagerProduct Manager
Average salary$102,945$111,729
Salary rangeBetween $74,000 And $141,000Between $81,000 And $152,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyAppleMeta
Best paying industryProfessionalRetail

Differences between customer relationship management manager and product manager education

There are a few differences between a customer relationship management manager and a product manager in terms of educational background:

Customer Relationship Management ManagerProduct Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Customer relationship management manager vs product manager demographics

Here are the differences between customer relationship management managers' and product managers' demographics:

Customer Relationship Management ManagerProduct Manager
Average age3939
Gender ratioMale, 60.3% Female, 39.7%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between customer relationship management manager and product manager duties and responsibilities

Customer relationship management manager example responsibilities.

  • Lead PPC, SEO, and social media marketing programs.
  • Manage CRM products including email, SMS, social, and mobile apps.
  • Manage all print, digital, mobile and web activities for B2B and B2C communications.
  • Work to develop an RFP, manage collecting vendor bids, vendor selection and funding approval.
  • Manage all testing plans relating to compatibility, qualification, benchmarks and validation between WPD and the OEM.
  • Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Customer relationship management manager vs product manager skills

Common customer relationship management manager skills
  • Analytics, 8%
  • Salesforce, 7%
  • Digital Marketing, 7%
  • Email Marketing, 6%
  • Cloud, 6%
  • Project Management, 5%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

Browse executive management jobs