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Customer relationship management manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Ajay Abraham Ph. D.,
Abhijit Roy
Below we've compiled a list of the most critical customer relationship management manager skills. We ranked the top skills for customer relationship management managers based on the percentage of resumes they appeared on. For example, 8.1% of customer relationship management manager resumes contained analytics as a skill. Continue reading to find out what skills a customer relationship management manager needs to be successful in the workplace.

15 customer relationship management manager skills for your resume and career

1. Analytics

Here's how customer relationship management managers use analytics:
  • Participated in weekly cross-functional planning sessions to identify gaps in database analytics.
  • Utilized data analytics to identify new opportunities and drive marketing decisions.

2. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how customer relationship management managers use salesforce:
  • Analyzed Microsoft Dynamics, SalesForce, ACT, Goldmine, RentalResult, Rental Man (RentalResult was chosen)
  • Integrated SalesForce with back-end application database to report and segment client based on usage and invoice history.

3. Digital Marketing

Here's how customer relationship management managers use digital marketing:
  • Provide strategic direction across 4 vendor partners that will best utilize the Kellogg Digital Marketing IT applications and standards.
  • Led a session on mobile marketing strategy at the Adobe Summit 2017 Digital Marketing Conference.

4. Email Marketing

Here's how customer relationship management managers use email marketing:
  • Created and managed the Quarterly United Airlines Mileage-Plus Email Marketing Campaign Calendar.
  • Conduct email marketing research and continuously monitor evolving email marketing trends.

5. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how customer relationship management managers use cloud:
  • Point of Contact for leading CRM activities which consists of StarterDB, OVM, Cloud, and Customer PODS setups.
  • Owned the business implementation and training of a new Customer Relationship management (CRM) system, Oracle Sales Cloud.

6. Project Management

Here's how customer relationship management managers use project management:
  • Participate in various regular meetings ranging from Project Management, Technical Implementation, Functional Configuration, and Legacy Systems Interfaces.
  • Facilitated project management and implementation of software, network and storage subsystems into test and production data center environments.

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7. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how customer relationship management managers use customer service:
  • Served as Business Analyst for commercial customer service and wholesale support; provided statistical analysis and reporting; maintained customer accounts.
  • Identified process initiatives to maximize service level intervals as well as improve overall customer service experience.

8. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how customer relationship management managers use qa:
  • Approved the creation of efficient and effective Test plans, Test Scripts, Test Cases and implemented QA strategy.
  • Administered CMS for fashion deals: scrutinized images before launch, applied daily QA and page optimization.

9. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how customer relationship management managers use a/b:
  • Tested A/B subject line testings for Emails and message approaches for SMS in order to determine champions for future executions.
  • Worked cross functionally with product, creative, sales, marketing, and engineering to conduct A/B tests and analyses.

10. Marketing Campaigns

Here's how customer relationship management managers use marketing campaigns:
  • Provision of marketing/management information in order to support the development and evaluation of future marketing campaigns.
  • Compiled e-mail marketing materials into daily e-mail marketing campaigns.

11. B Testing

Here's how customer relationship management managers use b testing:
  • Developed all support procedures, managed web developer relationship, drafted all web content and navigation and managed internal web testing.
  • Conduct A/B testing and work with Engineers/Product Developers to update templates and set up email blasts.

12. Business Processes

Here's how customer relationship management managers use business processes:
  • Chaired nationwide Mission Delivery work group responsible for developing enhancements to technology and business processes that support patient intake channels.
  • Translated complex sales/recruiting processes into system requirements and, where possible, recommended and implemented streamlined business processes.

13. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how customer relationship management managers use customer relationships:
  • Developed and expanded public and private sector customer relationships.
  • Leverage use of CRM databases to maintain strong customer relationships.

14. HTML

Here's how customer relationship management managers use html:
  • Assisted in the creation of Microsoft SQL HTML dashboard for upper management to review status.
  • Developed, modified html, css and JavaScript email content files from marketing team.

15. Client Facing

Here's how customer relationship management managers use client facing:
  • Created all client facing legal disclaimers for online on boarding.
  • Guided cross-functional team to ensure success of complex projects, including action plans and client facing documents.
top-skills

What skills help Customer Relationship Management Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What customer relationship management manager skills would you recommend for someone trying to advance their career?

Ajay Abraham Ph. D.Ajay Abraham Ph. D. LinkedIn profile

Associate Professor of Marketing, City University of Seattle

Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.

What soft skills should all customer relationship management managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
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Read more about what experts have to say about customer relationship management manager

List of customer relationship management manager skills to add to your resume

Customer relationship management manager skills

The most important skills for a customer relationship management manager resume and required skills for a customer relationship management manager to have include:

  • Analytics
  • Salesforce
  • Digital Marketing
  • Email Marketing
  • Cloud
  • Project Management
  • Customer Service
  • QA
  • A/B
  • Marketing Campaigns
  • B Testing
  • Business Processes
  • Customer Relationships
  • HTML
  • Client Facing
  • Regression
  • Saas
  • Email Campaigns
  • Microsoft Dynamics CRM
  • BI
  • Executive Management
  • Channel Marketing
  • Process Improvement
  • Data Analysis
  • ROI
  • Customer Data
  • Power Bi
  • Business Development
  • User Acceptance
  • Customer Segmentation
  • SFDC
  • B2C
  • Data Management
  • SMS
  • Data Quality
  • Excellent Organizational
  • SQL Server
  • Sales Process
  • Direct Reports
  • Marketing Analytics
  • Customer Retention
  • SDLC
  • Facebook
  • KPI
  • Brand Marketing
  • Customer Satisfaction

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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