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What is a customer retention representative and how to become one

Updated January 8, 2025
4 min read

A customer retention representative is someone who works for a company to prevent customers from leaving or canceling their services. They are responsible for creating and implementing strategies to keep customers satisfied and loyal to the company. This may include resolving customer complaints, offering incentives or special deals, and providing excellent customer service. Overall, their goal is to build strong relationships with customers and ensure they remain loyal to the company for the long term.

ScoreCustomer Retention RepresentativeUS Average
Salary
3.2

Avg. Salary $41,084

Avg. Salary $59,228

Stability level
5.9

Growth rate -4%

Growth rate 0.3%

Diversity
9.4
Race

American Indian and Alaska Native 0.76%

Asian 6.04%

Black or African American 10.87%

Hispanic or Latino 18.39%

Unknown 5.51%

White 58.43%

Gender

female 54.32%

male 45.68%

Age - 39
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39
Stress level
5.9

Stress level is manageable

7.1 - high

Complexity level
6.6

Complexity level is challenging

7 - challenging

Work life balance
6.5

Work life balance is good

6.4 - fair

What are the pros and cons of being a customer retention representative?

Pros

  • Opportunity to help customers and resolve their issues

  • Opportunity to earn commission or bonuses based on successful retention

  • Consistent work schedule and hours

  • Potential for career advancement in the company

  • Opportunities for training and skill development

Cons

  • Dealing with angry or upset customers can be stressful

  • High pressure to meet retention goals and quotas

  • Repetitive nature of the job can be boring or tedious

  • Requires patience and strong communication skills

  • Limited opportunities for creativity or innovation

Customer retention representative career paths

Key steps to become a customer retention representative

  1. Explore customer retention representative education requirements

    Most common customer retention representative degrees

    Bachelor's

    41.3 %

    High School Diploma

    27.9 %

    Associate

    17.5 %
  2. Start to develop specific customer retention representative skills

    SkillsPercentages
    Customer Service13.38%
    Outbound Calls7.64%
    Bundling6.59%
    Troubleshoot6.54%
    Update Customer Accounts6.03%
  3. Complete relevant customer retention representative training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New customer retention representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a customer retention representative based on U.S. Bureau of Labor Statistics data and data from real customer retention representative resumes.
  4. Research customer retention representative duties and responsibilities

    • Manage and plan escalations; assure HIPPA guidelines are followed for confidentially and privacy.
    • Interact via phone to retain existing customers and prevent disconnection while upselling core products including video, data, and phone.
    • Assist patients by responding to billing questions and concerns, and solicit necessary demographic insurance/coding information to insure correct claim submission.
    • Retain Comcast customers via a variety of means available.
  5. Prepare your customer retention representative resume

    When your background is strong enough, you can start writing your customer retention representative resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a customer retention representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable customer retention representative resume templates

    Build a professional customer retention representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your customer retention representative resume.
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
    Customer Retention Representative Resume
  6. Apply for customer retention representative jobs

    Now it's time to start searching for a customer retention representative job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first customer retention representative job

Zippi

Are you a customer retention representative?

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Average customer retention representative salary

The average customer retention representative salary in the United States is $41,084 per year or $20 per hour. Customer retention representative salaries range between $20,000 and $83,000 per year.

Average customer retention representative salary
$41,084 Yearly
$19.75 hourly

What am I worth?

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How do customer retention representatives rate their job?

-/5

5 stars

4 stars

3 stars

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1 star

Customer retention representative reviews

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A zippia user wrote a review on Oct 2022
Cons

Sometimes I had to finish up job tasks that were assigned to others that were not completed.


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A zippia user wrote a review on Apr 2020
Pros

Caring to the customer issues is what I do like first and the other thing it is a job that show determination level on the duty.


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A zippia user wrote a review on Dec 2019
Cons

Micromanagement of the offices and the push on getting to each call as fast as possible


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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