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Customer service advocate vs customer service liaison

The differences between customer service advocates and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer service advocate and a customer service liaison. Additionally, a customer service liaison has an average salary of $36,143, which is higher than the $33,000 average annual salary of a customer service advocate.

The top three skills for a customer service advocate include strong customer service, social work and appointment scheduling. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.

Customer service advocate vs customer service liaison overview

Customer Service AdvocateCustomer Service Liaison
Yearly salary$33,000$36,143
Hourly rate$15.87$17.38
Growth rate-4%-4%
Number of jobs211,969206,705
Job satisfaction--
Most common degreeBachelor's Degree, 40%Bachelor's Degree, 54%
Average age4040
Years of experience1212

What does a customer service advocate do?

A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.

What does a customer service liaison do?

Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.

Customer service advocate vs customer service liaison salary

Customer service advocates and customer service liaisons have different pay scales, as shown below.

Customer Service AdvocateCustomer Service Liaison
Average salary$33,000$36,143
Salary rangeBetween $27,000 And $39,000Between $27,000 And $47,000
Highest paying CityDanvers, MAWashington, DC
Highest paying stateAlaskaCalifornia
Best paying companyCommittee for Public Counsel ServicesPwc
Best paying industryInsuranceTechnology

Differences between customer service advocate and customer service liaison education

There are a few differences between a customer service advocate and a customer service liaison in terms of educational background:

Customer Service AdvocateCustomer Service Liaison
Most common degreeBachelor's Degree, 40%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common college--

Customer service advocate vs customer service liaison demographics

Here are the differences between customer service advocates' and customer service liaisons' demographics:

Customer Service AdvocateCustomer Service Liaison
Average age4040
Gender ratioMale, 25.6% Female, 74.4%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 12.5% Unknown, 5.1% Hispanic or Latino, 21.1% Asian, 6.4% White, 54.3% American Indian and Alaska Native, 0.7%Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between customer service advocate and customer service liaison duties and responsibilities

Customer service advocate example responsibilities.

  • Manage and motivate VAS teams to achieve KPI, s assign by management.
  • Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
  • Manage all customer inquiries through phone calls and emails and ensure appropriate assistance in compliance with company policies and procedures.
  • Help create and edit HTML coding to fit customer requests.
  • Conduct wine and food tastings on-site to boost brand knowledge while consistentlyexceeding sales goals.
  • Assist customer's with editing their business websites and coaching the basics in HTML.
  • Show more

Customer service liaison example responsibilities.

  • Manage firm's business accounts, including billing, A/R, A/P, and tax issues
  • Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
  • Develop policies and procedures to implement current HIPAA protocols to protect digital data.
  • Develop a list of private physicians, psychiatrists, and psychologists who accept Medicaid assistance.
  • Process and file proper Medicaid billing, adjustments, and claims for payment and primary collections.
  • Develop and continually update training curricula, including scripts and talking points, PowerPoint presentations, and handouts.
  • Show more

Customer service advocate vs customer service liaison skills

Common customer service advocate skills
  • Strong Customer Service, 29%
  • Social Work, 8%
  • Appointment Scheduling, 8%
  • Compassion, 7%
  • Phone Calls, 5%
  • Health Insurance, 4%
Common customer service liaison skills
  • Strong Customer Service, 61%
  • Patients, 16%
  • Phone Calls, 2%
  • Data Entry, 2%
  • Excellent Interpersonal, 2%
  • Outbound Calls, 1%

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