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The differences between customer service advocates and customer service liaisons can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a customer service advocate and a customer service liaison. Additionally, a customer service liaison has an average salary of $36,143, which is higher than the $33,000 average annual salary of a customer service advocate.
The top three skills for a customer service advocate include strong customer service, social work and appointment scheduling. The most important skills for a customer service liaison are strong customer service, patients, and phone calls.
| Customer Service Advocate | Customer Service Liaison | |
| Yearly salary | $33,000 | $36,143 |
| Hourly rate | $15.87 | $17.38 |
| Growth rate | -4% | -4% |
| Number of jobs | 211,969 | 206,705 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 40% | Bachelor's Degree, 54% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.
Customer service liaisons are professionals who facilitate a working relationship between clients and an organization by providing excellent customer service. These liaisons must coordinate with the proper personnel to provide accurate answers for customers with concerns or questions. They must handle outgoing and incoming calls to provide positive client relations and ensure satisfaction. Customer service liaisons must also implement internal procedures and supervise technology updates to ensure all information records are organized for proper networking among employees and customers.
Customer service advocates and customer service liaisons have different pay scales, as shown below.
| Customer Service Advocate | Customer Service Liaison | |
| Average salary | $33,000 | $36,143 |
| Salary range | Between $27,000 And $39,000 | Between $27,000 And $47,000 |
| Highest paying City | Danvers, MA | Washington, DC |
| Highest paying state | Alaska | California |
| Best paying company | Committee for Public Counsel Services | Pwc |
| Best paying industry | Insurance | Technology |
There are a few differences between a customer service advocate and a customer service liaison in terms of educational background:
| Customer Service Advocate | Customer Service Liaison | |
| Most common degree | Bachelor's Degree, 40% | Bachelor's Degree, 54% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between customer service advocates' and customer service liaisons' demographics:
| Customer Service Advocate | Customer Service Liaison | |
| Average age | 40 | 40 |
| Gender ratio | Male, 25.6% Female, 74.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 12.5% Unknown, 5.1% Hispanic or Latino, 21.1% Asian, 6.4% White, 54.3% American Indian and Alaska Native, 0.7% | Black or African American, 11.8% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |