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What does a customer service advocate do?

Updated January 8, 2025
8 min read
What does a customer service advocate do

A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.

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Customer service advocate responsibilities

Here are examples of responsibilities from real customer service advocate resumes:

  • Manage and motivate VAS teams to achieve KPI, s assign by management.
  • Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
  • Manage all customer inquiries through phone calls and emails and ensure appropriate assistance in compliance with company policies and procedures.
  • Help create and edit HTML coding to fit customer requests.
  • Conduct wine and food tastings on-site to boost brand knowledge while consistentlyexceeding sales goals.
  • Assist customer's with editing their business websites and coaching the basics in HTML.
  • Train new team members on POS and teach them how to deal with conflict resolution.
  • Empower to resolve provider issues and respond to inquiries with urgency, efficiency, and compassion.
  • Analyze photos of customers' Samsung televisions for physical and/or conceal damage; accommodate customers with process as it applies.
  • Review time sheets, make corrections to errors, make the appropriate corrections and enter the correct data into payroll system.
  • Provide customer service in a high pace call center environment over the phone and via web chats, emails, etc.
  • Provide effective business solutions to resolve customer's issue by processing advance knowledge of Samsung's product, procedures and guidelines.
  • Provide outstanding customer service with compassion and accuracy.
  • Remain in compliance with HIPPA privacy procedures when releasing information
  • Monitor and ensure compliance with Medicare and Medicaid documentation guidelines.

Customer service advocate skills and personality traits

We calculated that 29% of Customer Service Advocates are proficient in Strong Customer Service, Social Work, and Appointment Scheduling. They’re also known for soft skills such as Communication skills, Computer skills, and Customer-service skills.

We break down the percentage of Customer Service Advocates that have these skills listed on their resume here:

  • Strong Customer Service, 29%

    Reflected strong customer service skills such as; answering the phone, analyzing accounts, resolving account issues.

  • Social Work, 8%

    Participated consultations with attorneys, therapists, DHS social workers, placement agencies, family and other support systems.

  • Appointment Scheduling, 8%

    Assisted veterans with appointment scheduling and authorization issues.

  • Compassion, 7%

    Empowered to resolve provider issues and respond to inquiries with urgency, efficiency, and compassion.

  • Phone Calls, 5%

    Processed international orders/emails and fielded international phone calls on a daily basis.

  • Health Insurance, 4%

    Delivered exemplary performance in training newly acquired health insurance advocate team members for progression into the health care advocacy call centers.

Most customer service advocates use their skills in "strong customer service," "social work," and "appointment scheduling" to do their jobs. You can find more detail on essential customer service advocate responsibilities here:

Communication skills. The most essential soft skill for a customer service advocate to carry out their responsibilities is communication skills. This skill is important for the role because "customer service representatives must be able to provide clear information in writing, by phone, or in person." Additionally, a customer service advocate resume shows how their duties depend on communication skills: "managed telephone calls and inquiries professionally and efficiently with good communication and listening skills. "

Customer-service skills. customer service advocates are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to customer service advocate responsibilities, because "representatives help companies retain customers by professionally answering questions and helping to resolve complaints." A customer service advocate resume example shows how customer-service skills is used in the workplace: "intervene with care providers on behalf of the customer to assist with appointment scheduling or connections with internal specialists when needed. "

Interpersonal skills. customer service advocate responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "representatives should be able to create positive interactions with customers." This resume example shows what customer service advocates do with interpersonal skills on a typical day: "provided a high level of customer service and client relations based on outstanding communication and interpersonal skills. "

Listening skills. A commonly-found skill in customer service advocate job descriptions, "listening skills" is essential to what customer service advocates do. Customer service advocate responsibilities rely on this skill because "representatives must listen carefully to ensure that they understand customers in order to assist them." You can also see how customer service advocate duties rely on listening skills in this resume example: "communicated with claimants by telephone in order to provide information about their insurance claims, benefits, coinsurance and deductibles. "

Patience. Another skill commonly found on customer service advocate job descriptions is "patience." It can come up quite often in customer service advocate duties, since "representatives should be patient and polite, especially when interacting with dissatisfied customers." Here's an example from a resume of how this skill fits into day-to-day customer service advocate responsibilities: "combine patience and persistence to troubleshoot technical problems, website navigation and online account management. "

See the full list of customer service advocate skills

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Compare different customer service advocates

Customer service advocate vs. Associate customer service representative

An associate customer service representative is responsible for providing high customer service by assisting customers on their inquiries and concerns, as well as resolving and escalating high-level complaints to the supervisor or tenured customer service representative. Associate customer service representatives also process orders and payments from the customers, replacing defective items, and issuing refunds as needed. They must have excellent communication and organizational skills, especially on handling data processing procedures to the database for reference to customer concerns.

If we compare the average customer service advocate annual salary with that of an associate customer service representative, we find that associate customer service representatives typically earn a $2,215 higher salary than customer service advocates make annually.Even though customer service advocates and associate customer service representatives are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require customer satisfaction, outbound calls, and customer complaints in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, customer service advocate responsibilities require skills like "strong customer service," "social work," "appointment scheduling," and "compassion." Meanwhile a typical associate customer service representative has skills in areas such as "patients," "customer inquiries," "inbound calls," and "sales floor." This difference in skills reveals the differences in what each career does.

Associate customer service representatives tend to make the most money working in the finance industry, where they earn an average salary of $37,473. In contrast, customer service advocates make the biggest average salary, $34,532, in the insurance industry.The education levels that associate customer service representatives earn slightly differ from customer service advocates. In particular, associate customer service representatives are 1.2% less likely to graduate with a Master's Degree than a customer service advocate. Additionally, they're 0.2% less likely to earn a Doctoral Degree.

Customer service advocate vs. Bilingual customer service

In bilingual customer service, a representative specializes in responding to calls using English or another foreign language that the customer prefers. Among their primary responsibilities include assisting customers and addressing any inquiries, concerns, or issues that they may raise. Aside from this, a representative may also recommend or sell products, process refunds or payments, and conduct surveys or polls. Furthermore, a representative needs to build rapport with customers to secure sales or create a substantial client base.

A career as a bilingual customer service brings a lower average salary when compared to the average annual salary of a customer service advocate. In fact, bilingual customer services salary is $612 lower than the salary of customer service advocates per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both customer service advocates and bilingual customer services have skills such as "strong customer service," "social work," and "health insurance. "

In addition to the difference in salary, there are some other key differences worth noting. For example, customer service advocate responsibilities are more likely to require skills like "appointment scheduling," "compassion," "phone calls," and "medical terminology." Meanwhile, a bilingual customer service has duties that require skills in areas such as "data entry," "excellent organizational," "excellent interpersonal," and "strong computer." These differences highlight just how different the day-to-day in each role looks.

Bilingual customer services earn a lower average salary than customer service advocates. But bilingual customer services earn the highest pay in the insurance industry, with an average salary of $33,646. Additionally, customer service advocates earn the highest salaries in the insurance with average pay of $34,532 annually.In general, bilingual customer services achieve similar levels of education than customer service advocates. They're 0.2% less likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.

Customer service advocate vs. Customer service professional

A customer service professional is responsible for providing the highest customer service by responding to the customers' inquiries and concerns, resolving complaints, and updating the customers of goods and services for generating revenues and profitability to the company. Customer service professionals process order transactions, administering payment plans and adjusting service features in meeting customers' needs. A customer service professional should be highly communicative, as well as have excellent time-management skills in documenting customers' information on various software tools to maximize productivity and efficiency.

On average, customer service professionals earn higher salaries than customer service advocates, with a $13,620 difference per year.Using the responsibilities included on customer service advocates and customer service professionals resumes, we found that both professions have similar skill requirements, such as "strong customer service," "outbound calls," and "medical claims.rdquo;

The required skills of the two careers differ considerably. For example, customer service advocates are more likely to have skills like "social work," "appointment scheduling," "compassion," and "phone calls." But a customer service professional is more likely to have skills like "strong computer," "inbound calls," "annuities," and "schedule appointments."

Customer service professionals typically earn similar educational levels compared to customer service advocates. Specifically, they're 0.1% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Customer service advocate vs. Customer service representative

Customer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services. Some would use that as an opportunity to market and promote more sales. The most challenging issues they use to handle are customer complaints and processing of refunds and returns. They also assist in basic troubleshooting or accounts and payment setup with the use of specific guidelines or step by step procedures. At most, they help and solve customer issues on their own, but sometimes they would need support from supervisors or other departments.

Customer service representatives average a lower salary than the annual salary of customer service advocates. The difference is about $740 per year.While both customer service advocates and customer service representatives complete day-to-day tasks using similar skills like strong customer service, compassion, and health insurance, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A customer service advocate uses "social work," "appointment scheduling," "phone calls," and "medical terminology." Customer service representatives are more likely to have duties that require skills in "cleanliness," "pos," "data entry," and "sales floor. "customer service representatives enjoy the best pay in the insurance industry, with an average salary of $34,074. For comparison, customer service advocates earn the highest salary in the insurance industry.In general, customer service representatives hold similar degree levels compared to customer service advocates. Customer service representatives are 1.9% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

Types of customer service advocate

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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