The people and helping them solve their problems, also being first to help the customers.
If you've ever worked in customer service before, you probably know the motto, "the customer is always right." As much as you hate to admit it, in this business, it's absolutely right. A happy customer makes for a happy company. No matter how wrong they actually are.
As a customer service specialist, you need to make sure customers are satisfied with their experience and product or service. That's why it's important for you to respond to customers in a timely manner. But your job doesn't just revolve around the customer's satisfaction.
You're also responsible for staying on top of product malfunctions and reporting on how each product is functioning. While you could perform all of this well on a high school diploma, most employers do prefer that you have a bachelor's degree. So you better get to studying. You definitely want to stand out from the other applicants.