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Become A Data Product Manager

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Working As A Data Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $111,848

    Average Salary

What Does A Data Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Data Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Data Product Manager jobs

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Data Product Manager Typical Career Paths

Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Data Manager 3.0 years
Product Lead 2.9 years
Top Employers Before
Consultant 9.2%
Manager 4.6%
Analyst 3.4%
Top Employers After
Consultant 4.6%
Director 3.1%

Data Product Manager Demographics

Gender

Male

67.2%

Female

30.2%

Unknown

2.6%
Ethnicity

White

77.1%

Asian

13.0%

Hispanic or Latino

8.4%

Unknown

1.3%

Black or African American

0.3%
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Languages Spoken

Spanish

57.1%

Carrier

28.6%

German

14.3%

Data Product Manager Education

Schools

University of Virginia

11.1%

Marquette University

7.4%

University of Pittsburgh -

7.4%

University of Wisconsin - Milwaukee

7.4%

Boston University

7.4%

Georgia Institute of Technology -

7.4%

Syracuse University

3.7%

University of Houston

3.7%

Harvard University

3.7%

New York University

3.7%

Madonna University

3.7%

University of North Texas

3.7%

University of West Florida

3.7%

Carnegie Mellon University

3.7%

Newbury College-Brookline

3.7%

University of Massachusetts Amherst

3.7%

University of Kansas

3.7%

Sterling College (Kansas)

3.7%

Ohio State University

3.7%

Rutgers University-Camden

3.7%
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Majors

Business

36.7%

Management

12.7%

Finance

6.3%

Marketing

6.3%

Photography

3.8%

Computer Science

3.8%

Electrical Engineering

3.8%

Communication

3.8%

Psychology

2.5%

Computer Information Systems

2.5%

Economics

2.5%

Computer Networking

2.5%

General Sales

2.5%

Environmental Control Technologies/Technicians

2.5%

School Counseling

1.3%

Biochemistry, Biophysics, Molecular Biology

1.3%

Health Sciences And Services

1.3%

Management Science

1.3%

Architecture

1.3%

Management Information Systems

1.3%
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Degrees

Bachelors

37.0%

Masters

34.0%

Other

16.0%

Certificate

6.0%

Doctorate

3.0%

Associate

2.0%

Diploma

2.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Data Product Manager Salaries

Job Title Company Location Start Date Salary
Global Head of Data & Product Management BGC Partners, Inc. New York, NY Mar 07, 2012 $325,000
Manager, Product Analytics & Data Science Linkedin Corporation Sunnyvale, CA Oct 24, 2016 $135,387 -
$244,400
Product Manager, Data Integration and Migration Westfield Labs Corporation San Francisco, CA Dec 10, 2015 $125,000
Api/Data Product Manager Total Merchant Services Los Angeles, CA Apr 01, 2016 $125,000
Product Manager-Big Data Store Radiumone, Inc. San Francisco, CA Sep 02, 2014 $125,000
Manager, US Proprietary Data Products, Nyse NYSE Market (de), Inc. New York, NY Jul 07, 2016 $124,093
Senior Data Solutions Product Manager Thomson Reuters (Markets) LLC New York, NY Sep 18, 2012 $121,200
Product Manager Data Optimization Stella & Dot, LLC San Bruno, CA Nov 25, 2015 $120,000 -
$130,000
Product Manager, Service Provider Voice & Data Sevone, Inc. Wilmington, DE Feb 26, 2014 $120,000
Advertising Data Product Manager ROVI Corporation Santa Clara, CA May 28, 2013 $115,000
Manager, Merchant Data Products American Express Travel Related Services Company, Inc. New York, NY Dec 14, 2015 $112,000
Data Science Product Manager Workday, Inc. Pleasanton, CA Mar 13, 2015 $111,696
Product Manager-Big Data Snaplogic, Inc. San Mateo, CA Sep 11, 2015 $110,000 -
$150,000
Master Product Manager, City Data Exchange Hitachi Data Systems Corporation Bellevue, WA Aug 22, 2016 $109,000 -
$202,000
Product Manager, Data Protection and Recovery Iron Mountain Information Management, Inc. Southborough, MA Jun 03, 2009 $107,141
Data Product Manager Kiana Analytics, Inc. Sunnyvale, CA Apr 18, 2016 $105,000
Data Warehouse Product Manager Marshall & Swift/Boeckh, LLC New Berlin, WI Dec 05, 2009 $99,279

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Top Skills for A Data Product Manager

DataProductDevelopmentNewProductDevelopmentWebInternetFinancialProductLinesAPIPl/SqlDataWarehouseMatterExpertProductRoadmapCustomerServiceProductRequirementsAnnualRevenuesProductManagementActivitiesSierraPTOEMDay-To-Day

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Top Data Product Manager Skills

  1. Data Product Development
  2. New Product Development
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Core team member responsible for high-speed data product development and deployment from creation.
  • Managed the implementation and ongoing operation of the on-line Video Web Based Reservation application.
  • Led internal sales /external customer training and became the evangelist of wireless internet.
  • Preform financial Analysis on customer debit and house debit for customer amnesty business logic.
  • Developed and trained sales team on all product lines.

Top Data Product Manager Employers

Data Product Manager Videos

How to Plan a Product Management Career - Ramsey Pryor

Software Product Manager, Career Video from drkit.org

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