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Become A Data Research Analyst

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Working As A Data Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $66,000

    Average Salary

What Does A Data Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Data Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Data Research Analyst Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Data Analyst 2.3 years
Research Analyst 2.0 years
Top Careers Before Data Research Analyst
Internship 12.8%
Cashier 4.3%
Researcher 3.7%
Instructor 3.5%
Volunteer 3.5%
Consultant 2.6%
Tutor 2.4%
Top Careers After Data Research Analyst
Data Analyst 13.4%
Internship 9.7%
Volunteer 5.1%
Researcher 4.3%
Consultant 4.3%
Cashier 4.0%
Associate 3.0%
Analyst 2.7%

Do you work as a Data Research Analyst?

Data Research Analyst Demographics

Gender

Female

43.1%

Male

39.9%

Unknown

16.9%
Ethnicity

White

53.5%

Asian

17.1%

Hispanic or Latino

14.4%

Black or African American

10.5%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

31.8%

French

12.8%

Mandarin

6.8%

Chinese

6.8%

Russian

5.4%

German

5.4%

Cantonese

5.4%

Korean

4.1%

Italian

3.4%

Japanese

3.4%

Hindi

2.7%

Arabic

2.7%

Portuguese

2.0%

Turkish

1.4%

Malay

1.4%

Hokkien

1.4%

Polish

1.4%

Swahili

0.7%

Estonian

0.7%

Gujarati

0.7%
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Data Research Analyst Education

Schools

Iowa State University

25.6%

University of Phoenix

8.1%

George Washington University

5.7%

University of Maryland - College Park

5.1%

University of Washington

4.7%

New York University

4.0%

University of California - Berkeley

4.0%

Arizona State University

4.0%

University of South Florida

3.7%

University of Texas at Austin

3.7%

University of Illinois at Chicago

3.7%

George Mason University

3.4%

University of Colorado at Boulder

3.4%

Emory University

3.4%

University of Cincinnati

3.0%

University of Southern California

3.0%

DePaul University

3.0%

University of California - Los Angeles

3.0%

Georgia State University

2.7%

San Jose State University

2.7%
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Majors

Business

21.1%

Finance

8.6%

Computer Science

7.1%

Accounting

5.8%

Psychology

5.7%

Statistics

5.2%

Mathematics

5.2%

Economics

5.0%

Sociology

4.1%

Health Care Administration

3.6%

Marketing

3.6%

Political Science

3.5%

Public Health

3.2%

Criminal Justice

3.0%

Management

3.0%

Communication

2.8%

Ecology, Population Biology, And Epidemiology

2.7%

Computer Information Systems

2.5%

Management Science

2.3%

Biology

2.3%
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Degrees

Bachelors

40.8%

Masters

32.4%

Other

12.6%

Doctorate

5.6%

Associate

5.3%

Certificate

2.5%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$66,000
View Detailed Salary Report
$40,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$107,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Redmond, WA
Highest Paying State
Alaska
Avg Experience Level
1.9 years
How much does a Data Research Analyst make at top companies?
The national average salary for a Data Research Analyst in the United States is $66,134 per year or $32 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $107,000.

Real Data Research Analyst Salaries

Job Title Company Location Start Date Salary
Global Macro Statistical Data Researcher Two Sigma Investments, LLC New York, NY Sep 19, 2013 $200,000 -
$225,000
Thematic Data Research Analyst Two Sigma Investments, LLC New York, NY Sep 14, 2015 $130,000
Associate, Research Data Analyst Merrill Lynch New York, NY Aug 23, 2013 $115,000 -
$135,000
Associate, Research Data Analyst Merrill Lynch New York, NY Mar 01, 2013 $115,000 -
$135,000
Data Analyst, Research Support Worldquant, LLC Old Greenwich, CT Sep 02, 2014 $110,250
Research Data Analyst Mesirow Financial Holdings, Inc. Chicago, IL Mar 29, 2013 $110,000
Data Research Analyst, Financial Planning & Analysis Beazer General Services Inc. Atlanta, GA Oct 06, 2016 $106,080
Data Science Researcher Simply Hired, Inc. Sunnyvale, CA Sep 08, 2015 $105,000 -
$110,000
Data Analyst III-Institutional Research Bridgepoint Education, Inc. San Diego, CA Dec 08, 2014 $101,700
Data Analyst III-Institutional Research Bridgepoint Education, Inc. San Diego, CA Mar 01, 2015 $101,700
Tech Labs Data Insights R&D Senior Analyst Accenture LLP San Jose, CA Aug 25, 2015 $92,000
Computer Science Researcher In Computational Data Ut-Battelle, LLC (Oak Ridge National Laboratory) Oak Ridge, TN Sep 03, 2013 $91,812
Data Research Analyst Innovative Intelligent Solutions, LLC Fremont, CA Mar 31, 2016 $90,293
Research Data Insights Analyst Abilto Inc. New York, NY Feb 05, 2016 $90,000
Research Data Analyst Weill Cornell Medical College New York, NY Sep 19, 2016 $69,000
Visiting Research Data Analyst University of Illinois at Chicago Chicago, IL Jul 01, 2014 $68,682
R&D Sustainability Data Analyst S. C. Johnson & Son, Inc. Racine, WI Mar 09, 2016 $68,000
Research Data Analyst Moody's Analytics San Francisco, CA Sep 03, 2014 $67,600 -
$70,000
Research Data Analyst Boston Medical Center Corporation Boston, MA Sep 07, 2016 $67,519
Crop Risk Modeler/Data and Research Analyst Air Worldwide Corporation Boston, MA Sep 03, 2014 $67,500
Institutional Effectiveness Research and Data Analyst New Jersey City University Jersey City, NJ Oct 31, 2016 $67,289
Research Data Analyst Northwestern University Chicago, IL Oct 15, 2014 $59,071
Research Data Analyst Johns Hopkins University Baltimore, MD Jul 05, 2014 $58,332
Data Research Analyst/Specialist Hamilton County Department of Education Chattanooga, TN Oct 01, 2015 $58,330 -
$85,892
Research Data Analyst 1 The Board of Trustees of The Leland Stanford, Jr. University Stanford, CA Jul 20, 2015 $58,000
Research Data Analyst Northwestern University Chicago, IL Oct 15, 2014 $57,912
Research Data Analyst The Johns Hopkins University Baltimore, MD Oct 01, 2015 $57,092

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Top Skills for A Data Research Analyst

  1. Database
  2. Data Analysis
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Prepared analysis and communicated database results with managers of various departments within the company.
  • Created internal reports for projects and conducted data analysis and database programming using refined skills in statistics and database management.
  • Reviewed detailed historical and projected financial analysis utilizing tax returns and financial statements, document perfection.
  • Performed clerical tasks and basic computer applications including telephone reception & data entry
  • Utilized Benthic for Oracle (SQL and PL/SQL) and Crystal Reports to produce and audit key AAMC benchmarking reports.

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Top 10 Best States for Data Research Analysts

  1. Delaware
  2. Rhode Island
  3. Minnesota
  4. Virginia
  5. Massachusetts
  6. New Jersey
  7. District of Columbia
  8. New York
  9. Washington
  10. Connecticut
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  • (1,353 jobs)
  • (835 jobs)
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