How To Become A Database Marketing Manager: What It Is and Career Path

What is a database marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Dr Rick Baldwin,

Richard Tate

There is more than meets the eye when it comes to being a database marketing manager. For example, did you know that they make an average of $53.91 an hour? That's $112,125 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a database marketing manager?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreDatabase Marketing ManagerUS Average

Salary

7.9

Avg. Salary $112,125

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 43.53%

male 56.47%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a database marketing manager

Explore database marketing manager education requirements

Most common database marketing manager degrees

Bachelor's

76.8 %

Master's

17.4 %

Associate

4.2 %

Start to develop specific database marketing manager skills

Skills	Percentages
Digital Marketing	20.09%
Marketing Campaigns	6.54%
CRM	5.78%
Email Marketing	4.13%
Salesforce	4.10%

Complete relevant database marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New database marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a database marketing manager based on U.S. Bureau of Labor Statistics data and data from real database marketing manager resumes.

Research database marketing manager duties and responsibilities

Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Customize SalesForce to streamline daily sales rep activity.
Administer Marketo and Salesforce to support marketing needs.

Prepare your database marketing manager resume

When your background is strong enough, you can start writing your database marketing manager resume.

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