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Become A Database Marketing Manager

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Working As A Database Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $98,000

    Average Salary

What Does A Database Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Database Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Database Marketing Manager Career Paths

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Average Length of Employment
Database Manager 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Database Marketing Manager
Manager 2.8%
Consultant 2.6%
Top Careers After Database Marketing Manager
Consultant 5.3%
Director 3.8%
Manager 3.3%

Do you work as a Database Marketing Manager?

Database Marketing Manager Demographics

Gender

Male

51.2%

Female

41.3%

Unknown

7.4%
Ethnicity

White

61.5%

Hispanic or Latino

13.5%

Asian

11.0%

Black or African American

10.0%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

46.2%

Portuguese

15.4%

French

15.4%

German

7.7%

Russian

7.7%

Arabic

7.7%
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Database Marketing Manager Education

Schools

University of Phoenix

9.6%

Purdue University

7.7%

University of Nevada - Las Vegas

7.7%

University of Washington

5.8%

San Diego State University

5.8%

Northwestern University

5.8%

Drexel University

4.8%

Pennsylvania State University

4.8%

DePaul University

4.8%

University of Southern California

4.8%

University of Florida

3.8%

University of South Florida

3.8%

University of Colorado at Boulder

3.8%

New York University

3.8%

Fordham University

3.8%

Regis University

3.8%

Roosevelt University

3.8%

Oklahoma State University

3.8%

University of Iowa

3.8%

Michigan State University

3.8%
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Majors

Business

28.6%

Marketing

22.4%

Finance

7.5%

Management

5.8%

Economics

4.8%

Communication

4.1%

Computer Information Systems

3.1%

Computer Science

2.6%

Liberal Arts

2.4%

Statistics

2.4%

Psychology

2.2%

Management Information Systems

1.9%

English

1.9%

Political Science

1.9%

Project Management

1.4%

Computer Applications

1.4%

Public Relations

1.4%

History

1.4%

Sociology

1.4%

Education

1.2%
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Degrees

Bachelors

42.8%

Masters

39.6%

Other

10.1%

Associate

2.7%

Certificate

2.3%

Doctorate

1.8%

License

0.4%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$98,000
View Detailed Salary Report
$69,000
Min 10%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$139,000
Max 90%
Best Paying Company
eBay
Highest Paying City
San Francisco, CA
Highest Paying State
Hawaii
Avg Experience Level
3.0 years
How much does a Database Marketing Manager make at top companies?
The national average salary for a Database Marketing Manager in the United States is $98,573 per year or $47 per hour. Those in the bottom 10 percent make under $69,000 a year, and the top 10 percent make over $139,000.

Real Database Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Database Marketing 2 EBAY Inc. San Jose, CA Nov 26, 2016 $147,088
Manager, Database Marketing 2 EBAY Inc. San Jose, CA Nov 26, 2013 $140,000
Manager, Database Marketing 2 EBAY Inc. San Jose, CA Nov 18, 2013 $140,000
Manager, Database Marketing 1 EBAY Inc. San Jose, CA Oct 28, 2013 $119,000
Manager, Database Marketing 1 Paypal Inc. San Jose, CA Apr 06, 2016 $118,830
Manager, Database Marketing 1 Paypal, Inc. San Jose, CA Jun 20, 2015 $116,500
Media and Database Marketing Manager Target Enterprise, Inc. Minneapolis, MN Sep 13, 2012 $115,700
Marketing Database Manager PVH Retail Stores Inc. New York, NY Jul 22, 2013 $115,000
MGR, Marketing Database and Systems Bloomingdale's By Mail Ltd. New York, NY Jun 20, 2015 $112,362 -
$129,000
B2B Marketing Database Manager Yahoo! Inc. Burbank, CA Jun 11, 2015 $107,000 -
$127,000
B2B Marketing Database Manager Yahoo! Inc. Burbank, CA Aug 11, 2014 $107,000 -
$162,200
Manager, Database Marketing Hotwire, Inc. San Francisco, CA May 21, 2012 $106,808 -
$120,000
Marketing Database Manager Bloomingdale's By Mail Ltd. New York, NY Jun 10, 2013 $106,059 -
$125,000
Manager Database Marketing Esurance Insurance Services, Inc. San Francisco, CA May 09, 2016 $105,000
Manager-Database Marketing CSC Holdings, LLC Bethpage, NY Dec 15, 2015 $103,438
Database Marketing Project Manager Citicorp Credit Services, Inc. (USA) Atlanta, GA Jun 05, 2013 $100,000
Manager, Database Marketing Cellco Partnership Ridgefield, NJ Sep 20, 2014 $96,408 -
$162,000
B2B Marketing Database Manager Yahoo! Inc. Burbank, CA Sep 01, 2015 $95,200 -
$162,200
Senior Database Marketing Manager Esurance Insurance Services, Inc. San Francisco, CA Aug 29, 2016 $95,170
Senior Database Project Marketing Manager Esurance Insurance Services, Inc. San Francisco, CA Aug 29, 2016 $95,170
Manager, Database Marketing Neopost USA Inc. Milford, CT Sep 01, 2009 $93,912 -
$101,430
Manager-Database Marketing CSC Holdings LLC Bethpage, NY Jul 08, 2015 $92,700
Database Marketing Project Manager Citicorp Credit Services, Inc. (USA) Atlanta, GA Mar 10, 2014 $90,000
Manager-Database Marketing CSC Holdings, LLC Bethpage, NY Jan 22, 2013 $90,000
Database Marketing Deployment Manager Merkle Inc. Columbia, MD Aug 05, 2015 $89,625 -
$141,300
Database Marketing Project Manager Esurance Insurance Services, Inc. San Francisco, CA Jun 23, 2014 $82,500
Manager of Database Marketing Hyatt Corporation Atlanta, GA Feb 25, 2013 $82,222
Manager of Database Marketing Hyatt Corporation Atlanta, GA Oct 22, 2012 $82,222

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Top Skills for A Database Marketing Manager

  1. Promotional Materials
  2. CRM
  3. SQL
You can check out examples of real life uses of top skills on resumes here:
  • Generated mailing lists for firm-sponsored seminars, events and product/service promotional materials.
  • Developed and implemented overall CRM and Data Governance strategy for Northeast region under previous organizational structure.
  • Maintain SQL stored procedures which are used to consolidate data from three separate casino databases into one database for reports generation.
  • Analyzed customer databases, determined targets and generated mailing lists for direct marketing projects for advertising sales.
  • Created client segmentation profiles and improved ROI of direct marketing communications by refining the targeting strategy.

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Top 10 Best States for Database Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (2,373 jobs)
  • (773 jobs)
  • (1,026 jobs)
  • (145 jobs)
  • (6,020 jobs)
  • (864 jobs)
  • (87 jobs)
  • (1,069 jobs)
  • (254 jobs)
  • (823 jobs)

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