Average Salary
$107,705
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
66,679
Job Openings

Database Marketing Manager Careers

There is more than meets the eye when it comes to being a database marketing manager. For example, did you know that they make an average of $51.78 an hour? That's $107,705 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Database Marketing Manager Do

There are certain skills that many database marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a database marketing manager, we found that a lot of resumes listed 10.3% of database marketing managers included crm, while 8.4% of resumes included email campaigns, and 6.8% of resumes included salesforce. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the database marketing manager job title. But what industry to start with? Most database marketing managers actually find jobs in the hospitality and retail industries.

How To Become a Database Marketing Manager

If you're interested in becoming a database marketing manager, one of the first things to consider is how much education you need. We've determined that 76.8% of database marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.4% of database marketing managers have master's degrees. Even though most database marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a database marketing manager. When we researched the most common majors for a database marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on database marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a database marketing manager. In fact, many database marketing manager jobs require experience in a role such as marketing analyst. Meanwhile, many database marketing managers also have previous career experience in roles such as marketing database analyst or marketing manager.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$107,705
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
66,679
Job Openings

Database Marketing Manager Career Paths

Top Careers Before Database Marketing Manager

Top Careers After Database Marketing Manager

Database Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Database Marketing Manager

Database Marketing Managers in America make an average salary of $107,705 per year or $52 per hour. The top 10 percent makes over $135,000 per year, while the bottom 10 percent under $85,000 per year.
Average Salary
$107,705
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities For Database Marketing Managers

City
ascdesc
Average Salarydesc
Bellevue, WA
Salary Range102k - 158k$127k$127,094
San Francisco, CA
Salary Range95k - 163k$125k$125,267
White Plains, NY
Salary Range97k - 150k$121k$121,290
Stamford, CT
Salary Range96k - 148k$120k$119,508
Boston, MA
Salary Range83k - 126k$103k$103,121
Atlanta, GA
Salary Range75k - 127k$98k$97,981
New Orleans, LA
Salary Range55k - 96k$73k$72,979
$55k
$163k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Manager, Database Marketing
Six Continents Hotels Inc. (Intercontinental Hotels Group)
07/08/2020
$93,69507/08/2020
Manager, Database Marketing 2
Paypal, Inc.
06/15/2020
$148,67406/15/2020
Manager, Database Marketing Quality Assurance
Charter Communications, Inc.
06/10/2020
$117,72806/10/2020
Database Marketing Senior Manager
Citibank, N.A.
06/01/2020
$137,42606/01/2020
Database Marketing Manager
Facebook, Inc.
05/15/2020
$149,53105/15/2020
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Database Marketing Manager Demographics

Gender

male

52.7 %

female

42.4 %

unknown

5.0 %

Ethnicity

White

73.5 %

Hispanic or Latino

10.7 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

46.2 %

Portuguese

15.4 %

French

15.4 %
Show More Database Marketing Manager Demographics

Database Marketing Manager Education

Majors

Business
27.8 %
Marketing
17.7 %

Degrees

Bachelors

76.8 %

Masters

17.4 %

Associate

4.2 %

Top Colleges for Database Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Show More Database Marketing Manager Education Requirements

Online Courses For Database Marketing Manager That You May Like

Managing Customer Service
ed2go

Become indispensable to any organization by understanding how to identify and meet customer needs...

Fundamentals of Data Analysis for Big Data
udemy
4
(259)

This course prepares participants to begin running data analysis on databases...

Brilliant Customer Service: How to Impress your Customers!
udemy
4.5
(8,615)

Enhance your customer support and truly differentiate yourself from your competition!...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Database Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.3% of database marketing managers listed crm on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Best States For a Database Marketing Manager

Some places are better than others when it comes to starting a career as a database marketing manager. The best states for people in this position are Rhode Island, Hawaii, Washington, and New Jersey. Database marketing managers make the most in Rhode Island with an average salary of $134,199. Whereas in Hawaii and Washington, they would average $132,937 and $125,166, respectively. While database marketing managers would only make an average of $124,628 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Database Marketing Manager Jobs:
1,738
Highest 10% Earn:
$188,000
Location Quotient:
1.46
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Database Marketing Manager Jobs:
191
Highest 10% Earn:
$196,000
Location Quotient:
0.96
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Database Marketing Manager Jobs:
674
Highest 10% Earn:
$178,000
Location Quotient:
1.24
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Database Marketing Managers

How Do Database Marketing Manager Rate Their Jobs?

Working as a Database Marketing Manager? Share your experience anonymously.
Rate
Do you work as a Database Marketing Manager?
Rate how you like work as Database Marketing Manager. It's anonymous and will only take a minute.
Rate

Top Database Marketing Manager Employers

1. AT&T
4.7
Avg. Salary: 
$112,914
Database Marketing Managers Hired: 
18+
2. PayPal
4.9
Avg. Salary: 
$127,898
Database Marketing Managers Hired: 
8+
3. Verizon Communications
4.7
Avg. Salary: 
$111,124
Database Marketing Managers Hired: 
8+
4. Sprint
4.5
Avg. Salary: 
$106,852
Database Marketing Managers Hired: 
5+
5. eBay
4.8
Avg. Salary: 
$135,539
Database Marketing Managers Hired: 
5+
6. Citigroup
4.8
Avg. Salary: 
$122,369
Database Marketing Managers Hired: 
5+

Database Marketing Manager Videos

Updated August 18, 2021