Post job

Database marketing manager education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a database marketing manager. Database marketing managers usually study business, marketing, or economics. 77% of database marketing managers hold a bachelor's degree, and 17% hold an master's degree. We analyzed 622 real database marketing manager resumes to see exactly what database marketing manager education sections show.

The most common colleges for database marketing managers are the University of Phoenix and the University of Phoenix.

There are also many online database marketing manager courses to help get the education required to be a database marketing manager.

What education do you need to become a database marketing manager?

What degree do you need to be a database marketing manager?

The most common degree for database marketing managers is bachelor's degree, with 77% of database marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 17% and master's degree degree at 4%.
  • Bachelor's, 77%
  • Master's, 17%
  • Associate, 4%
  • High School Diploma, 1%
  • Other Degrees, 1%

What should I major in to become a database marketing manager?

You should major in business to become a database marketing manager. 28% of database marketing managers major in business. Other common majors for a database marketing manager include marketing and economics.

Most common colleges for database marketing managers

Database marketing managers often get their degrees at University of Phoenix, University of Washington, and University of California, Santa Barbara. Here are the most common colleges for database marketing managers in the US based on their resumes.
Database marketing manager common collegePercentages
University of Phoenix8.57%
University of Washington8.57%
University of California, Santa Barbara6.67%
San Diego State University6.67%
University of Nevada - Las Vegas6.67%

Best majors for database marketing managers

RankMajorPercentages
1Business27.8%
2Marketing17.7%
3Economics8.4%
4Finance4.5%
5Psychology4.3%

Best colleges for database marketing managers

The best colleges for database marketing managers are Northwestern University, University of Southern California, and University of Pennsylvania.

A database marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for database marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become database marketing managers.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for database marketing managers

Advertising disclosure

1. Product Management (Part Time)

general_assembly

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

general_assembly

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

udacity

Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

udacity

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Data Warehousing with Oracle: Design a Database

coursera

This Guided Project Data Warehousing with Oracle: Design a Database for Business Intelligence is for learners who have database administration and data warehousing experience but want to learn more about designing databases and models for business intelligence. In this 1.5-hour long project-based course, you will learn how to evaluate the guiding principles of data warehousing, summarize data from multiple sources, and apply data warehouse business intelligence tools. To achieve this, we will...

6. Customer Relationship Management A Retail Perspective

udemy
4.5
(425)

The success of your business through managing relationships with customers effectively...

7. CRM: Customer Relationship Management

udemy
4.4
(1,546)

Practical Ideas To Generate Sales, Loyalty And Repeat Business Fast...

8. Product Manager

udacity

Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

9. Data Product Manager

udacity

Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

10. Data Warehouse ETL Testing & Data Quality Management A-Z

udemy
4.4
(2,977)

ETL Testing and Data Quality Management for beginners with practical exercises and certificate of completion...

11. Fundamentals of Data Analysis for Big Data

udemy
4.5
(270)

This course prepares participants to begin running data analysis on databases...

12. Digital Marketing

udacity

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

13. AI for Business Leaders

udacity

Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

14. Customer Service, Customer Support, And Customer Experience

udemy
4.6
(2,666)

Customer service, customer support, and customer experience training. Loyal clients through world-class customer service...

15. Customer Service & Support For Customer Service Executives

udemy
4.5
(941)

Learn Customer Service Skills & Provide Excellent Customer Support, Customer Experience & How To Manage Upset Customers...

16. Business Analytics

udacity

In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

17. AI Product Manager

udacity

Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

18. Customer Service Training: Dealing with Difficult Customers

udemy
4.5
(1,035)

Learn how to deal with difficult customers Master customer relationship management Gain conflict management skills...

19. Customer Service Mastery: Delight Every Customer

udemy
4.7
(18,204)

Master Customer Service using this practical customer care course...

20. Growth Product Manager

udacity

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

Top 10 most affordable universities for database marketing managers

The most affordable schools for database marketing managers are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for database marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for database marketing managers.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

10. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

Top 10 hardest universities to get into for database marketing managers

The hardest universities for database marketing managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for database marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for database marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for database marketing managers

The easiest schools for database marketing managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a database marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for database marketing managers.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

9. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

10. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

Average database marketing manager salary by education level

According to our data, database marketing managers with a Doctorate degree earn the highest average salary, at $129,376 annually. Database marketing managers with a Master's degree earn an average annual salary of $125,465.
Database marketing manager education levelDatabase marketing manager salary
Master's Degree$125,465
Bachelor's Degree$115,020
Doctorate Degree$129,376

Database marketing manager education FAQs

Search for database marketing manager jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs