Database marketing manager job description

• Manage database-related activity associated with player tracking system, Hotel and other sources of data accumulated.
• Develop and implement direct mail and telemarketing programs.
• Provide direction to various agencies involved with production of direct mail. (i.e., advertising creative, mail house, printers).
• Analyze database trends, gaming and lifestyle and demographic information.
• Track usage and analyze results to prepare slot and table game analysis reports.
• Identify database prospecting opportunities.
• Utilize database and mapping software; develop AS400 query designs.
• Use gaming revenue tracking systems for events and promotions. (i.e. Swipe system)
• Establish and maintain a budget for database marketing functions and programs.
• Evaluate player program prospects and respondents using the ACSC system; provide recommendations to maximize potential profits.
• Oversee and maintain customer database security; act as liaison with IT.
• Provide database support for all promotions and special events as required.
• Provide service to internal and external customers which reflects the company culture of Satisfaction, Togetherness, Appreciation and Recognition. (S.T.A.R.)
• Responsible for immediately informing on-site IGC Agent on duty, Security and Supervisor on Duty of any Internal Control or State Regulation violations related to gaming activity of which you commit, witness or become aware; must report pursuant to company Self-Reporting Policy.

Other Job Functions:

• Other assignments as needed; i.e., Corporate, General Manager, Director of Marketing and Marketing Manager.

Job Qualifications:

• Experience Required: Minimum of two years database marketing in the gaming industry or as a database manager in another field.
• Education Required: Degree in Marketing or Computer Science with proven knowledge of accounting processes.
• Skills, Knowledge and/or Abilities Required: Knowledge of how to write AS400 queries, ACSC player tracking system or related player tracking system knowledge, database and mapping software (i.e., FoxPro, Access, Map Info, Claritas, etc.), understand trends and analysis and able to provide recommendations.
• Licenses, Certifications, Bonding, and/or Testing Required: Must be able to obtain an Indiana Gaming License Level - 2.
• Other Specialized Requirements: None

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

The Database Marketing Manager role is part of an enterprise center of excellence in database marketing and campaign management for the development, execution, and analysis of cross-channel marketing and personalized client experiences using marketing enablement applications including Adobe Campaign and the Adobe Experience Cloud. Partners and collaborates with global business unit marketing teams to support various marketing campaigns and client communications using enterprise campaign management software across multiple channels including email, print, web, text and mobile. Has in-depth understanding of working with large customer databases for purposes of audience segmentation, analytics and developing data-driven insights and recommendations to improve marketing effectiveness.
Responsibilities:

Collaborates with internal business unit partners to define campaign marketing requirements and translate into campaign management software technical specifications. Design, build, test and execute campaign workflows including target audiences for delivery across multiple channels including email, print, web, text and mobile. Ensures high degree of accuracy and quality that meet task and project timelines.

Uses advanced database marketing techniques to analyze first- and third-party data for audience targeting, customer segmentation and predictive analytics to support marketing campaigns and solve business problems through well informed insights and recommendations.

Analyzes campaign results using analytical software tools to measure key performance indicators and metrics that enable optimization of business outcomes. Creates marketing and campaign dashboards using business intelligence tools that enable marketing partners to monitor performance and understand customer journeys.

Supports the development of new marketing enablement capabilities and business adoption like trigger and event-based marketing, personalization for more relevant client experiences, and marketing automation of recurring campaigns. Consults with business partners on customer journey development, go-to-market tactics, and supports change management and adoption through collaboration with product owners and business unit partners.

Qualifications:

Required:

+ Bachelor's degree, or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience

+ Demonstrated proficiency using Adobe Campaign or other enterprise campaign management and marketing automation software including Salesforce Marketing Cloud/Exact Target, IBM Marketing Cloud/Unica, Eloqua, or Marketo

Preferred:

+ Solid understanding of database marketing principles including client segmentation, test design, predictive analytics, and measurement methodologies

+ Demonstrated experience using SQL and other query languages with large relational or hierarchical databases along with business intelligence software like Tableau or Power BI

+ Knowledgeable of email and digital marketing best practices

+ Familiarity with enterprise marketing technology platforms like the Adobe Experience Cloud

+ Strong interpersonal and communication skills in a consultative role

+ Ability to manage tight deadlines in a high paced and high-volume environment with a strong attention to detail and process orientation

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

+ Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions

+ Flexible and remote work opportunities

+ Health care benefits (medical, dental, vision)

+ Tuition assistance

+ Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

The incumbent in this position is responsible for providing technical and organizational support for all Direct Marketing efforts including but not limited to the gathering data and providing actionable insights to help guide strategic decisions, the creation and execution of queries to extract data for direct marketing programs and the preparation of data for direct marketing vendors.

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

+ Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
+ Responsible for the ongoing development and maintenance of database segmentation models.

+ Accurately create and modify existing database queries to extract data for direct marketing programs.

+ Manipulate and sort lists in preparation for direct marketing vendors.

+ Create, manage and distribute direct marketing reports.

+ Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.

+ Research and recommend effective direct marketing approaches.

+ Assist with NCOA and other data hygiene efforts.

+ Supports all operational department needs, helping to identify and implement process improvements.

+ Serves as a training resource on analytic programming tools and methods.

+ Coordinate system testing with IT.

+ Investigates and solves data quality issues.

+ Prepares ad-hoc analysis upon request.

+ Maintains professional relations with vendors and guests.

+ Attend and participate in off property functions and events as assigned.

+ Attend and participate in meetings, completing follow-up as assigned.

+ Communicates effectively with all levels of the operation. Proactively identifies issues and concerns to management.

+ Other duties as assigned.

NON-ESSENTIAL JOB FUNCTIONS

+ Attend seminars when needed.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:

(Related education and experience may be interchangeable on a year for year basis)

Associate or Bachelor's Degree Preferred.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

+ Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.

+ Must successfully pass background check.

+ Must successfully pass drug screening.

+ Prior experience in the Gaming industry preferred.

+ Must be twenty-one (21) years of age.

+ Must be able to work holidays and weekends, as well as flexible shifts.

+ Prior experience opening new properties/outlets strongly preferred.

KNOWLEDGE OF:

+ SQL Server Management Studio/Query tools required (intermediate to advanced skills required).

+ Microsoft Excel (intermediate to advanced skills required).

+ Microsoft Word, Access, and Powerpoint.

+ Tableau or similar data visualization software preferred.

+ Bally's CMP, EBS, Kiosk and BI Tool experience preferred.

+ Sound interpersonal judgment and decision-making skills.

ABILITY TO:

+ Pay attention to detail and possess strong, organizational skills.

+ Maintain a high level of discretion, maturity, and professionalism.

+ Maintain positive, can- do attitude and strong work ethic.

+ Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems

+ Communicate effectively, both written and verbally.

+ Multi-task and perform effectively in a challenging fast paced environment.

+ Define problems, collect data, establish facts, and draw valid conclusions.

+ Communicate effectively with subordinates, coworkers and management.

+ Be flexible to work varying shifts and time schedules as needed.

+ Interpret and explain policies and procedures.

+ Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations.

+ Ability to maintain confidentiality, understanding the potential impact on the department.

The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of team members assigned to this job. The Team Member understands that employment with the Company is at-will and that no express and/or implied contract of employment exists unless it is in writing and signed by the Department Head. The Team Member further understands that conditions may require the Company to modify this Job Description and that the Company reserves the right to exercise its discretion to make such changes.


Street: 610 N Bell School Rd.