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Hey, I work for DDB too, as a designer! I would love to know how is the agency you work in. Like, the people (cool guys I bet), the office itself (any decoration?) and if you are close to the designer and creatives. I'd like to compare my DDB experience with yoursAh so far so good. Creatives are smart, accounts people have really driven in me the importance of getting close with the creatives, and the client that I work with is nice but can be overdramatic at times. Which city are you in? I'm at DDB SF. We're DDB Remedy, so we're a smaller subdivision compared to Tribal and Worldwide.
How do ad agencies see Google? Direct competition or a tool to help your own business?Google has offered a lot of free marketing options to small businesses (eg: Google Places), but the only real option is either adapt to digital marketing or die. Any good agency offers SEO/SEM as well as Adwords/PPC advertising services as well, so in a way it's allowed modern agencies to expand their offerings for clients who are more digitally oriented and don't have the budget or strategy for high-dollar TV/radio/print/traditional media buys.
I've worked in Pharma advertising on the agency side for 1 year. Currently working in house in a marketing department for a fortune 200 in various roles as needed, I've been in this role for a little over two years. How would you go about getting back into the agency side of things, preferably in something other then a bottom of the barrel, entry level role.Leverage your client experience. The fact that you have 2+ years of clientside experience mixed with your 1 year of agency experience is a good combination. Your firsthand experience with client process, business needs, and all their intricacies is a great bonus. Also, what was your agency role and your current in-house role?
How did you start in the industry?I was in a business fraternity in college (Delta Sigma Pi) and my pledge bro worked in the media dept of a local healthcare ad agency and referred me into their internship program. Advertising is still old-fashioned in the sense that it's a small world and many people know the same names. Referrals count for a lot and can really help you get your name considered. Reputations are really important.
Is it like Mad Men?It's funny because this question always comes up due to the popularity of the show, and it's a good and bad thing. Good because it gives a bit more insight into what we do, but bad because it's an outdated view and it only focuses on the "drama" and fun part of advertising rather than the hard work, frustration, and talent (although I'd have to say whoever writes for Draper is a genius and the campaigns they have on the show are great). I liken comparing modern advertising to Mad Men to comparing modern law to Matlock. Advertising has changed a lot, but a lot has remained the same. We have more consumer insight, more metrics, and more digitized campaigns but at the same time the old creative processes and same struggles with clients to get them onboard with ideas that are out of their comfort zone is timeless. In terms of culture, advertising is much different now. We can wear whatever we on a daily basis (unless client is coming, then it's bus cas or bus prof). In account management, I'm the only guy and I work with all women. The sexism and racism you see in Mad Men was a sign of the times, not the industry. We're probably one of the most diverse and open-minded industries, you see all types here. Some people dress more business like, others come in t-shirt and jeans. As long as the work gets done, it doesn't matter. What I love most about the industry is the team spirit and camaraderie. If you see a great campaign on TV, it's a fine example of all departments working in harmony with each other, no department is really an island on their own. Creative can't get their point across if accounts doesn't process, present, and mold it to client needs. Likewise, creative can't make good stuff if accounts doesn't take client strategy and mold it into something workable and sellable. Advertising is really more of a lifestyle than a career. We drink, we travel, we party, but we also burn the midnight oil if projects are on deadline. It's a very collegiate atmosphere. I can definitely say I never started really drinking until I started working in advertising. The client is always #1, and sometimes that can make for a lot of frustration since sometimes the client is the largest obstacle in developing a refreshing campaign. The sex and office romances you see on Mad Men are more a sign of the 60s, today it's much more professional than that. DDB doesn't forbid office relationships, but we have a set policy where if you marry someone in the agency they can no longer work there and spouses are not allowed to supervise each other. There's very strict client-agency relationship guidelines as well.
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DDB Worldwide Salaries By Job Title
Associate Creative Director
Associate Creative Director
On average, employees at DDB Worldwide stay with the company for 3.3 years. Employees most commonly join DDB Worldwide after leaving Ogilvy. When they leave DDB Worldwide, they most frequently get their next job at Young & Rubicam.
|Average Length of Employment|
DDB Worldwide3.3 years
Young & Rubicam3.2 years
|Top Employers Before DDB Worldwide|
Young & Rubicam10.9 %
|Top Employers After DDB Worldwide|
Young & Rubicam14.4 %
American Express5.2 %
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Employee Political Donations
Michael LingAdvertising & Communications
$100M - $1B
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Maxwell Dane (founders)
James Doyle (founders)
Wendy Clark (ceo)
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