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The company was incorporated in June 1984 as Daini Denden Planning, Inc.
In April 1985, however, the Japanese government permitted Daini Denden to develop a new network under the new Telecommunications Business Law.
Also controversial was DDI's 1986 decision to use American suppliers for its cellular operation.
1988 Service Plus® introduced, the first program to train employees and leaders to strengthen customer service skills and culture.
In 1989 Japanese cellular operators encountered a new kind of problem: it was excluded from the large urban markets where Motorola's tiny phone would be most marketable.
In terms of growth, 1990 was a banner year for DDI. The customer base increased by 50 percent that year, from 3.6 million subscribers to 5.4 million.
By 1991 the company controlled 20 percent of the Japanese cellular market.
1991: Empowered Teams, by Richard Wellins, William Byham, and Jeanne Wilson is published.
2001: Second Leadership Forecast research is completed.
2005: Fourth Leadership Forecast research completed.
View “About the Specification” from original Alliance Web site, March 2007.
2007: 70 The New 50 by William Byham is published
2010: Time for a Leadership Revolution, the sixth Global Leadership Forecast is completed.
2012: Third Global Selection Forecast research completed.
Rasmussen, K. B. (2014). Social Science Metadata and the Foundations of the DDI. IASSIST Quarterly, 37(1-4), 28. https://doi.org/10.29173/iq499
2014: Shenzhen office opens.
2017: Eighth Global Leadership Forecast research published.
2021: Winner of Human Resource Director’s 5-Star Learning and Development Awards in the L&D Training Provider category.
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DDi may also be known as or be related to DDI CORP and DDi.