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Stefan Willimann is a respected leader who inspires people and drives change. An innovator in the marketing and advertising industry for over 25 years, he believes that culture drives both people and profit. Stefan has always been on the leading edge of multi channel marketing technology and client strategies, as demonstrated when he served as the principle partner of BMS, Inc. during the expansion of broadband across the US, and in 2010 when he successfully launched the online news network, NewsSimply, Corp. As Vice President, Strategic Sales and Marketing at CBS Broadcasting, he enabled exposure to a team of thought leaders and the ability to create unique marketing strategies and campaigns across all on and offline platforms and properties. As the Chief Executive of SIGMA Marketing Insights, a privately held data-driven marketing technology and analytics firm, he acquired in 2015, Stefan has successfully developed a customer solutions-focused organization, and leads the development of mi-Link - SIGMA's flagship marketing automation insights technology platform. Inspired and driven by the customer experience, Stefan consistently challenges his team to successfully articulate the value proposition SIGMA delivers to its clients. In addition to his focus at SIGMA, Stefan is a member of many industry social networks as well as Co-Chairman of the Board for Stepping Stones, a family services organization and volunteer/supporter of the Vineyard Conservation Society.