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Become A Demand Planning Analyst

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Working As A Demand Planning Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,000

    Average Salary

What Does A Demand Planning Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Demand Planning Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Demand Planning Analyst Jobs

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Demand Planning Analyst Demographics

Gender

Male

50.5%

Female

45.5%

Unknown

3.9%
Ethnicity

White

73.6%

Asian

14.4%

Hispanic or Latino

8.5%

Unknown

2.9%

Black or African American

0.6%
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Languages Spoken

Spanish

33.3%

Mandarin

14.3%

Chinese

7.1%

Japanese

7.1%

German

4.8%

French

4.8%

Korean

4.8%

Portuguese

2.4%

Dutch

2.4%

Filipino

2.4%

Bislama

2.4%

Cantonese

2.4%

Greek

2.4%

Carrier

2.4%

Hindi

2.4%

Tagalog

2.4%

Urdu

2.4%
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Demand Planning Analyst Education

Schools

University of St. Thomas (Minnesota)

10.1%

Michigan State University

8.7%

North Carolina State University

7.2%

University of Phoenix

7.2%

Southern New Hampshire University

7.2%

Western Michigan University

5.8%

Arizona State University

4.3%

Wayne State University

4.3%

Pennsylvania State University

4.3%

Georgia State University

4.3%

Rochester Institute of Technology

4.3%

University of North Texas

4.3%

California State University - San Marcos

4.3%

University of Wisconsin - Madison

4.3%

Florida State University

4.3%

Illinois State University

2.9%

University of Wisconsin - La Crosse

2.9%

Saint Mary's University

2.9%

University of Arkansas, Fayetteville

2.9%

University of Tennessee - Knoxville

2.9%
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Majors

Business

40.7%

Marketing

8.6%

Supply Chain Management

8.6%

Finance

7.5%

Management

5.7%

Economics

3.6%

Communication

3.2%

International Business

2.9%

Psychology

2.5%

Operations Management

2.1%

Industrial Engineering

2.1%

Accounting

2.1%

Specialized Sales And Merchandising

1.4%

Political Science

1.4%

English

1.4%

Engineering And Industrial Management

1.4%

Computer Information Systems

1.4%

Legal Research And Advanced Professional Studies

1.1%

Mathematics

1.1%

Industrial Technology

1.1%
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Degrees

Bachelors

55.4%

Masters

30.4%

Other

8.2%

Associate

2.8%

Certificate

1.4%

Doctorate

1.4%

Diploma

0.3%
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Job type you want
Full Time
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Internship
Temporary

Real Demand Planning Analyst Salaries

Job Title Company Location Start Date Salary
Staff Demand Planning Systems Analyst Qualcomm, Inc. San Diego, CA Oct 14, 2016 $110,428 -
$140,600
Staff Demand Planning Systems Analyst Qualcomm, Inc. San Diego, CA Mar 06, 2016 $110,428 -
$140,600
Staff Demand Planning Analyst Sandisk Corporation Milpitas, CA Aug 28, 2014 $98,801
Demand Analyst Fluke Electronics Corporation Everett, WA May 03, 2016 $93,585
COE Demand Planning Service Analyst Mars Information Services Inc. Mount Olive, NJ Feb 23, 2015 $93,000
Demand Planning Analyst Altera Corporation San Jose, CA Feb 11, 2015 $91,398 -
$109,678
Advanced Demand Analyst Eastman Chemical Company Kingsport, TN Aug 02, 2016 $89,595
Demand Analyst Cisco Systems, Inc. San Jose, CA Jul 10, 2010 $86,172 -
$123,700
Demand Analyst Eastman Chemical Company Kingsport, TN Jul 12, 2014 $85,000
Demand Planning Analyst Brooks Brothers Group, Inc. New York, NY May 09, 2016 $81,702
Demand Planning Analyst Smith & Nephew, Inc. Andover, MA Jul 27, 2015 $80,000
Demand Analyst Eastman Chemical Company Kingsport, TN Aug 25, 2015 $80,000 -
$90,000
Supply Demand Analyst Plantronics, Inc. Santa Cruz, CA Jun 15, 2011 $75,000
Demand Planning Analyst Tate & Lyle Custom Ingredients, LLC Sycamore, IL Aug 18, 2014 $75,000 -
$100,000
Demand Planning Analyst HAVI Global Solutions LLC Downers Grove, IL Apr 05, 2012 $75,000 -
$80,000
Demand Planning Analyst Plum, PBC Emeryville, CA Nov 10, 2014 $74,256 -
$85,000
Demand Planning Analyst Plum, PBC Emeryville, CA Nov 24, 2014 $74,256 -
$85,000
Demand Analyst Micron Technology, Inc. Boise, ID Sep 30, 2015 $72,571
Demand Analyst Haggar Clothing Co. Dallas, TX Sep 21, 2011 $70,000
Trade and Demand Planning Analyst John B. Sanfilippo & Son, Inc. Elgin, IL Jan 07, 2016 $70,000
Supply Demand Analyst Micron Technology, Inc. Boise, ID Aug 08, 2015 $64,811
Supply Demand Analyst Micron Technology, Inc. Boise, ID Oct 01, 2015 $64,811
Demand Planning Analyst Johnson Controls, Inc. Milwaukee, WI Sep 22, 2011 $64,470 -
$96,710
Demand Planning Analyst HAVI Global Solutions LLC Downers Grove, IL Oct 25, 2011 $63,000 -
$75,000
Demand and Production Planning Analyst PB Holdco, LLC Spartanburg, SC Apr 28, 2014 $63,000
Analyst, Demand Planning HAVI Global Solutions LLC Downers Grove, IL Oct 01, 2010 $62,000 -
$72,000
Demand Planning Analyst Hill's Pet Nutrition Sales, Inc. Topeka, KS Oct 30, 2010 $61,800
Demand Planning Analyst Colgate-Palmolive Company Topeka, KS Oct 30, 2010 $61,800

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Top Skills for A Demand Planning Analyst

SKUInventoryLevelsOPCategoryCustomerServiceLogisticsServiceLevelsInventoryManagementKeyPerformanceIndicatorsCustomerDemandDemandPlanningDemandForecastsProductionPlanningAPODistributionCentersBusinessUnitERPMRPProductLinesNewProductLaunches

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  1. SKU
  2. Inventory Levels
  3. OP
You can check out examples of real life uses of top skills on resumes here:
  • Performed quantitative analysis of customer, subfamily, and SKU level demand trends to develop monthly forecast change plans.
  • Ensured accuracy of product forecasts by maintaining constant communications with product managers and forecasters, resulting in minimum inventory levels.
  • Conducted analysis and quantification of business opportunities and risk including aging and closeout reporting.
  • Collaborated forecasts between regional customers and category production planners to ensure adequate demand and stock availability.
  • Point of contact for auto manufacturers regarding issues with manufacturing, customer service, shipping, and quality.

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Top Demand Planning Analyst Employers