What does a demand planning analyst do?
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
Demand planning analyst responsibilities
Here are examples of responsibilities from real demand planning analyst resumes:
- Initiate, design and lead ERP software training program that is still used by leading industry manufacturer.
- Manage cross-functional team which successfully create a manual for ISO 9000 certification and develop a training program for new hires.
- Gather retail POS data and collaborate with sales, marketing, finance, and operations personnel to support business planning.
- Request and update in ERP system ship dates from vendors.
- Analyze and approve over 80 Christmas programs which include over 700 SKUs.
- Gather and organize information require for product setup for all Sony U.S. customers.
- Create and distribute forecasting reports, as well as POS reports, and perform value-ad analysis.
- Generate MRP reports and plan material requirements accordingly.
- Addressed financial constraints and complicate logistics to overcome challenges.
- Resolve shipping errors and other shipping relate issues with logistics and distribution warehouses.
- Conduct full reports using various data visualization techniques on client's areas of vulnerability, inefficiency, and opportunities for improvement.
- Develop plan to implement ISO 9000 standards in 3 areas of the plant.
- Monitor tariff codes (HTSUS) and duty rates for imports on all product commodities.
- Analyze customer demographics and windows of peak sales opportunity to maximize revenue.
- Perform monthly analysis of kanban item usage to ensure adequate inventory levels are maintained.
Demand planning analyst skills and personality traits
We calculated that 19% of Demand Planning Analysts are proficient in Demand Planning, Supply Chain, and Continuous Improvement. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Demand Planning Analysts that have these skills listed on their resume here:
- Demand Planning, 19%
Maintain demand planning systems to improve forecast accuracy by monthly forecast consensus meeting with international branch/sales managers as required.
- Supply Chain, 18%
Developed constrained supply plans to ensure product availability for our strategic partners while minimizing impact to our supply chain metrics.
- Continuous Improvement, 5%
Supplied sales incentive measurements to facilitate continuous improvement of account forecasts and customer service.
- Logistics, 5%
Establish reverse logistics distribution process facilitating redeployment and returns of material achieving cost reduction and avoidance in over $1.5million.
- Demand Forecasts, 4%
Determine demand forecasts to support inventory control operations for assigned warehouses.
- ERP, 3%
Achieved 7% under budget (on-time) while serving as project manager & business analyst on ERP system extension.
Most demand planning analysts use their skills in "demand planning," "supply chain," and "continuous improvement" to do their jobs. You can find more detail on essential demand planning analyst responsibilities here:
Detail oriented. To carry out their duties, the most important skill for a demand planning analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Demand planning analysts often use detail oriented in their day-to-day job, as shown by this real resume: "perform detailed operational analysis of opportunities within the supply chain. "
Analytical skills. Another essential skill to perform demand planning analyst duties is analytical skills. Demand planning analysts responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Demand planning analysts also use analytical skills in their role according to a real resume snippet: "aligned erp, mps, and forecasting database, and set min-max targets to achieve 98% service. "
Communication skills. This is an important skill for demand planning analysts to perform their duties. For an example of how demand planning analyst responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a demand planning analyst: "manage bookings daily to optimize production capacity and sales plan with communication in supply chain. ".
The three companies that hire the most demand planning analysts are:
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Demand planning analyst vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
These skill sets are where the common ground ends though. The responsibilities of a demand planning analyst are more likely to require skills like "demand planning," "supply chain," "continuous improvement," and "logistics." On the other hand, a job as a research internship requires skills like "python," "c++," "research intern," and "java." As you can see, what employees do in each career varies considerably.
Research interns really shine in the technology industry with an average salary of $52,879. Comparatively, demand planning analysts tend to make the most money in the retail industry with an average salary of $88,961.On average, research interns reach similar levels of education than demand planning analysts. Research interns are 0.7% less likely to earn a Master's Degree and 2.2% more likely to graduate with a Doctoral Degree.Demand planning analyst vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
Each career also uses different skills, according to real demand planning analyst resumes. While demand planning analyst responsibilities can utilize skills like "demand planning," "supply chain," "continuous improvement," and "logistics," marketing interns use skills like "digital marketing," "powerpoint," "facebook," and "marketing campaigns."
Marketing interns may earn a lower salary than demand planning analysts, but marketing interns earn the most pay in the technology industry with an average salary of $33,333. On the other hand, demand planning analysts receive higher pay in the retail industry, where they earn an average salary of $88,961.In general, marketing interns achieve lower levels of education than demand planning analysts. They're 9.5% less likely to obtain a Master's Degree while being 2.2% less likely to earn a Doctoral Degree.Demand planning analyst vs. Marketing representative
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a demand planning analyst is likely to be skilled in "demand planning," "supply chain," "continuous improvement," and "logistics," while a typical marketing representative is skilled in "product knowledge," "customer service," "sales presentations," and "life insurance."
Marketing representatives earn the best pay in the finance industry, where they command an average salary of $60,984. Demand planning analysts earn the highest pay from the retail industry, with an average salary of $88,961.Most marketing representatives achieve a lower degree level compared to demand planning analysts. For example, they're 9.5% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Demand planning analyst vs. Marketing coordinator
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Even though a few skill sets overlap between demand planning analysts and marketing coordinators, there are some differences that are important to note. For one, a demand planning analyst might have more use for skills like "demand planning," "supply chain," "continuous improvement," and "logistics." Meanwhile, some responsibilities of marketing coordinators require skills like "digital marketing," "customer service," "marketing campaigns," and "powerpoint. "
In general, marketing coordinators earn the most working in the technology industry, with an average salary of $53,831. The highest-paying industry for a demand planning analyst is the retail industry.The average resume of marketing coordinators showed that they earn lower levels of education compared to demand planning analysts. So much so that theyacirc;euro;trade;re 8.5% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.2%.Types of demand planning analyst
Updated January 8, 2025











