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Become A Demand Planning Manager

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Working As A Demand Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $99,640

    Average Salary

What Does A Demand Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Demand Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Demand Planning Manager jobs

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Demand Planning Manager Demographics

Gender

Male

65.2%

Female

33.4%

Unknown

1.4%
Ethnicity

White

75.8%

Asian

11.8%

Hispanic or Latino

9.9%

Unknown

1.7%

Black or African American

0.8%
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Languages Spoken

Spanish

23.9%

French

15.2%

Chinese

10.9%

Portuguese

8.7%

German

6.5%

Mandarin

6.5%

Japanese

4.3%

Russian

4.3%

Korean

4.3%

Cantonese

2.2%

Carrier

2.2%

Hindi

2.2%

Urdu

2.2%

Arabic

2.2%

Thai

2.2%

Italian

2.2%
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Demand Planning Manager Education

Schools

Michigan State University

10.9%

Pennsylvania State University

6.6%

University of Phoenix

6.6%

Western Michigan University

5.8%

Purdue University

5.8%

University of Texas at Austin

5.8%

Texas A&M University

5.1%

Ball State University

5.1%

University of Connecticut

4.4%

Georgia Institute of Technology -

4.4%

Brigham Young University

4.4%

Rochester Institute of Technology

4.4%

Bowling Green State University

4.4%

University of Delaware

4.4%

Arizona State University

3.6%

California State Polytechnic University - Pomona

3.6%

Indiana University Bloomington

3.6%

Drexel University

3.6%

Saint Joseph's University

3.6%

University of Arizona

3.6%
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Majors

Business

42.8%

Marketing

9.0%

Supply Chain Management

8.8%

Finance

8.6%

Management

4.1%

Industrial Engineering

3.1%

Operations Management

3.1%

Accounting

2.9%

Economics

2.2%

Communication

1.8%

Psychology

1.8%

Engineering And Industrial Management

1.8%

Project Management

1.6%

Computer Science

1.4%

Mechanical Engineering

1.4%

International Business

1.2%

Industrial Technology

1.2%

Counseling Psychology

1.2%

Electrical Engineering

1.0%

Education

1.0%
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Degrees

Masters

44.4%

Bachelors

41.4%

Other

8.6%

Associate

3.0%

Certificate

1.7%

Doctorate

0.8%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Demand Planning Manager Salaries

Job Title Company Location Start Date Salary
Supply Demand Manager Apple Inc. Culver City, CA Feb 07, 2015 $200,000 -
$220,000
Supply Demand Manager Apple Inc. Cupertino, CA Aug 24, 2016 $153,816 -
$168,200
Worldwide Operations Senior Supply Demand Manager Apple Inc. Cupertino, CA Jun 13, 2012 $152,500
Supply Demand Plan MGR 1 Apple Inc. Cupertino, CA Aug 18, 2012 $144,200
Supply Demand Plan Manager Apple Inc. Cupertino, CA Sep 19, 2013 $140,333
Supply Demand Plan Manager Apple Inc. Austin, TX May 12, 2014 $140,000 -
$160,000
Demand Planning Manager I Sandisk Corporation Milpitas, CA Sep 15, 2016 $135,784
Demand Planning Manager Belkin International, Inc. San Mateo, CA May 20, 2013 $135,000
Demand Planning Manager Belkin International, Inc. San Mateo, CA May 10, 2013 $135,000
Materials, Manager/Supply Demand MGR 2 Apple Inc. Cupertino, CA Mar 06, 2014 $135,000 -
$155,000
Supply Demand Plan MGR Apple Inc. Cupertino, CA Jun 28, 2016 $132,454 -
$151,300
Supply Demand Planning Manager Apple Inc. Cupertino, CA Nov 09, 2014 $130,333 -
$150,000
Supply Demand Planning Manager Apple Inc. Cupertino, CA Sep 11, 2014 $130,333 -
$150,000
Demand Planning Manager I Sandisk Corporation Milpitas, CA Sep 11, 2015 $130,000
Demand Planning Manager Cisco Systems, Inc. San Jose, CA Feb 15, 2015 $113,027 -
$185,000
Manager, Integrated Demand and Supply Planning Chainalytics, LLC Atlanta, GA Jan 18, 2016 $112,040 -
$150,000
FTS Demand Planning Lead Accenture LLP Maplewood, MN Sep 30, 2014 $111,100
Demand Planning Manager Avaya Inc. Parkton, NC May 03, 2013 $108,377
Demand Planning Manager Cisco Systems, Inc. San Jose, CA Sep 17, 2012 $106,341 -
$155,000
Customer Demand Planning Manager Nestle Waters North America, Inc. Stamford, CT Nov 23, 2015 $105,000 -
$125,000
Demand Planning Manager M-I LLC Aka M-I Swaco Houston, TX Sep 18, 2015 $104,050
Manager, Demand Planning ELC Management LLC New York, NY Dec 15, 2016 $93,150
Manager, Demand Planning PVH Corp. New York, NY Mar 05, 2016 $93,000
Supply & Demand Manager Square, Inc. San Francisco, CA Dec 08, 2016 $92,000
Demand Planning Manager Zimmer Inc. Warsaw, IN May 27, 2015 $91,575
Manager, Nafta Demand MGT Meritor Heavy Vehicle Systems, LLC Troy, MI Oct 08, 2016 $90,803
Logistics Demand Planning Manager Universal Electronics, Inc. Santa Ana, CA Apr 01, 2015 $90,000 -
$110,000
Demand Planning Manager Cummins Inc. Columbus, IN Aug 02, 2016 $90,000 -
$112,800
Demand Planning Manager Cummins Inc. Columbus, IN Sep 26, 2015 $90,000 -
$112,800

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Top Skills for A Demand Planning Manager

SupplyChainForecastAccuracyOPSKUFinancialConsensusDemandPlanningProcessInventoryLevelsCapacityPlanningProductLinesCustomerServiceLevelsLogisticsKeyPerformanceIndicatorsCategoryProcessImprovementsDemandManagementBusinessUnitInventoryManagementAnnualSalesSAPAPO

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Top Demand Planning Manager Skills

  1. Supply Chain
  2. Forecast Accuracy
  3. OP
You can check out examples of real life uses of top skills on resumes here:
  • Implemented, Lead and Manage reporting metrics for effectively communicating the health of the supply chain to the executive team.
  • Supported a team of 16 US based retail Demand Planners in maximizing sale forecast accuracy and fill rate and optimizing inventory.
  • Reduced costs by eliminating an open position and owning its daily planning responsibilities.
  • Improved forecasting accuracy by over 10% on 3,000+ SKU's with sales exceeding $500K.
  • Provided vision and leadership for the global demand/distribution planning function in support of the divisional Financial and Marketing/Sales strategies.

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