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Become A Demand Planning Manager

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Working As A Demand Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $102,000

    Average Salary

What Does A Demand Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Demand Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Demand Planning Manager Demographics

Gender

Male

59.5%

Female

32.0%

Unknown

8.5%
Ethnicity

White

59.6%

Hispanic or Latino

14.5%

Asian

11.2%

Black or African American

10.4%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

29.0%

French

14.5%

Portuguese

9.7%

Chinese

9.7%

German

8.1%

Japanese

4.8%

Mandarin

4.8%

Italian

4.8%

Russian

3.2%

Korean

3.2%

Cantonese

1.6%

Carrier

1.6%

Hindi

1.6%

Urdu

1.6%

Arabic

1.6%
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Demand Planning Manager Education

Schools

Pennsylvania State University

11.3%

Michigan State University

9.7%

University of Phoenix

8.6%

Purdue University

7.0%

University of Texas at Austin

5.4%

Texas A&M University

4.8%

DePaul University

4.8%

Bowling Green State University

4.3%

University of Delaware

4.3%

Georgia Institute of Technology -

4.3%

Western Michigan University

4.3%

University of California - Berkeley

3.8%

Arizona State University

3.8%

San Jose State University

3.8%

Northern Illinois University

3.8%

Brigham Young University

3.2%

University of Pennsylvania

3.2%

Ohio State University

3.2%

Rochester Institute of Technology

3.2%

University of Southern California

3.2%
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Majors

Business

40.8%

Marketing

8.6%

Finance

8.5%

Supply Chain Management

8.0%

Management

3.9%

Economics

3.3%

Industrial Engineering

3.3%

Operations Management

3.1%

Accounting

2.9%

Project Management

2.3%

Communication

2.0%

Mechanical Engineering

1.9%

Psychology

1.8%

Engineering And Industrial Management

1.8%

Computer Science

1.6%

International Business

1.4%

Management Information Systems

1.4%

Mathematics

1.4%

Chemical Engineering

1.1%

Computer Information Systems

1.1%
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Degrees

Bachelors

43.5%

Masters

42.4%

Other

7.8%

Associate

3.2%

Certificate

1.7%

Doctorate

1.0%

License

0.2%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$102,000
View Detailed Salary Report
$66,000
Min 10%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$157,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Menlo Park, CA
Highest Paying State
Alaska
Avg Experience Level
3.2 years
How much does a Demand Planning Manager make at top companies?
The national average salary for a Demand Planning Manager in the United States is $102,576 per year or $49 per hour. Those in the bottom 10 percent make under $66,000 a year, and the top 10 percent make over $157,000.

Real Demand Planning Manager Salaries

Job Title Company Location Start Date Salary
Supply Demand Manager Apple Inc. Culver City, CA Feb 07, 2015 $200,000 -
$220,000
Supply Demand Manager Apple Inc. Cupertino, CA Aug 24, 2016 $153,816 -
$168,200
Worldwide Operations Senior Supply Demand Manager Apple Inc. Cupertino, CA Jun 13, 2012 $152,500
Supply Demand Plan MGR 1 Apple Inc. Cupertino, CA Aug 18, 2012 $144,200
Supply Demand Plan Manager Apple Inc. Cupertino, CA Sep 19, 2013 $140,333
Supply Demand Plan Manager Apple Inc. Austin, TX May 12, 2014 $140,000 -
$160,000
Demand Planning Manager I Sandisk Corporation Milpitas, CA Sep 15, 2016 $135,784
Materials, Manager/Supply Demand MGR 2 Apple Inc. Cupertino, CA Mar 06, 2014 $135,000 -
$155,000
Demand Planning Manager Belkin International, Inc. San Mateo, CA May 20, 2013 $135,000
Demand Planning Manager Belkin International, Inc. San Mateo, CA May 10, 2013 $135,000
Supply Demand Plan MGR Apple Inc. Cupertino, CA Jun 28, 2016 $132,454 -
$151,300
Supply Demand Planning Manager Apple Inc. Cupertino, CA Sep 11, 2014 $130,333 -
$150,000
Supply Demand Planning Manager Apple Inc. Cupertino, CA Nov 09, 2014 $130,333 -
$150,000
Demand Planning Manager I Sandisk Corporation Milpitas, CA Sep 11, 2015 $130,000
Demand Planning Manager Cisco Systems, Inc. San Jose, CA Feb 15, 2015 $113,027 -
$185,000
Manager, Integrated Demand and Supply Planning Chainalytics, LLC Atlanta, GA Jan 18, 2016 $112,040 -
$150,000
FTS Demand Planning Lead Accenture LLP Maplewood, MN Sep 30, 2014 $111,100
Demand Planning Manager Avaya Inc. Parkton, NC May 03, 2013 $108,377
Demand Planning Manager Cisco Systems, Inc. San Jose, CA Sep 17, 2012 $106,341 -
$155,000
Customer Demand Planning Manager Nestle Waters North America, Inc. Stamford, CT Nov 23, 2015 $105,000 -
$125,000
Demand Planning Manager M-I LLC Aka M-I Swaco Houston, TX Sep 18, 2015 $104,050
Manager, Demand Planning ELC Management LLC New York, NY Dec 15, 2016 $93,150
Manager, Demand Planning PVH Corp. New York, NY Mar 05, 2016 $93,000
Supply & Demand Manager Square, Inc. San Francisco, CA Dec 08, 2016 $92,000
Demand Planning Manager Zimmer Inc. Warsaw, IN May 27, 2015 $91,575
Manager, Nafta Demand MGT Meritor Heavy Vehicle Systems, LLC Troy, MI Oct 08, 2016 $90,803
Demand Planning Manager Cummins Inc. Columbus, IN Aug 02, 2016 $90,000 -
$112,800
Demand Planning Implementation Project Manager DSM Engineering Plastics Inc. Birmingham, MI Apr 27, 2015 $90,000
Customer Demand Manager ITT Aerospace Controls LLC Santa Clarita, CA Nov 28, 2011 $90,000

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Top Skills for A Demand Planning Manager

  1. Supply Chain
  2. Forecast Accuracy
  3. OP
You can check out examples of real life uses of top skills on resumes here:
  • Provided leadership to the supply chain team that enhanced collaboration and communication.
  • Developed forecast / demand compare business process resulting in a composite 35% improvement in forecast accuracy.
  • Drafted and negotiated agreements to manage custom product ramp-downs that minimized inventory risk and ensured optimal customer support.
  • Integrated all demand streams and coordinated international planning information into SKU level four to six quarter forecast in weekly time-periods.
  • Worked collaboratively with senior management across Operation, Sales, and Marketing to optimize customer service levels and cost objectives.

What is it like to work as a Demand Planning Manager

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Demand Planning Manager

May 10, 2019 on Zippia

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Using analytics to drive unbiased decisions that are of the greatest benefit to the company... Show More

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The demand planning function should reside in Sales rather than Supply Chain... Show More

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Top 10 Best States for Demand Planning Managers

  1. New York
  2. California
  3. Colorado
  4. Virginia
  5. New Jersey
  6. Rhode Island
  7. Washington
  8. District of Columbia
  9. Delaware
  10. Pennsylvania
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  • (3,670 jobs)
  • (485 jobs)
  • (630 jobs)
  • (636 jobs)
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  • (499 jobs)

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