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Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO, John has demonstrated a proven track record of delivering strong business results and shareholder value. He has scaled the organization, implemented new processes and systems, expanded operations in North America, Europe and Asia, and completed multiple rounds of financing, while improving the companies reporting status to Nasdaq. John’s experience spans over 20 years and his corporate financial management, strong back ground in operations, and his ability to look beyond the numbers while driving results and value has been key to his success. Financial and General Management Strengths: • Extensive experience in corporate strategy• Restructuring, Turnarounds and Acquisitions• Go-to-Market plans that drive growth• SEC, NASDAQ, OTC Reporting & Compliance• Public Market Financing• Accounting, Treasury and Controllership• Risk Mitigation & Regulatory Compliance• Employee, Benefits and HR Lifecycle• Inspires & Develops High Performing Talent• Consumer Packaged Goods and Life Science

Patrice Louvet (born 1964) is a French American business executive. The CEO and president of the Ralph Lauren Corporation since July 17, 2017, he began his career at Procter & Gamble (P&G) in 1989, where he held numerous executive roles across Northeast Asia, North America and Europe. In 2015 he became group president of P&G's global beauty and hair care units, a role he held until June 30, 2017. He currently serves on the board of Bacardi Limited.

E. Scott Beattie joined Revlon Inc as Vice Chairman in November 2016, following the aquisition by Revlon of Elizabeth Arden in September 2016. Prior to the aquisition, Beattie was Chairman, President and Chief Executive Officer of Elizabeth Arden, Inc., Elizabeth Arden is a global prestige beauty products company operating in approximately 120 countries with retail sales in excess of $ 2 billion. In his role at Elizabeth Arden, Mr. Beattie was involved in every element of the company’s expansion and development since 1992. Mr. Beattie’s vision and leadership led Elizabeth Arden through a modern transformation. His focus on product innovation, brand development and global expansion more than doubled the size of the Elizabeth Arden brand since its acquisition in 2001 from Unilever, and its fragrance portfolio expanded to encompass approximately 250 owned and licensed brands. Additionally, Mr. Beattie has been involved in the financing, management and development of a number of private and publicly-traded businesses in the consumer product, financial services, information technology, and retailing sectors. Mr. Beattie served as Chairman of the Personal Care Products Council, and is currently on the Executive Committee of the board of directors. In addition he serves on the Executive Committee of Public Education Needs Civic Involvement in Learning (PENCIL), and the Executive Committee of Ivey School of Business.

Marc Bitzer is a Chief Executive Officer at KitchenAid.

Chip Bergh was named Board Chair in July 2017. He previously served as Lead Independent Director of the Board since March 2017 and joined the Board in 2015. Mr. Bergh has served as the President and Chief Executive Officer of Levi Strauss & Co., an apparel company, since September 2011. Previously, Mr. Bergh served as Group President of Special Assignment at The Procter & Gamble Co., a consumer goods company, from 2009 to September 2011. From 2009 to September 2011, Mr. Bergh served as Group President, Global Male Grooming, for Procter & Gamble, which he joined in 1983. In 28 years at Procter & Gamble, Mr. Bergh held a variety of executive roles, including managing business in multiple regions worldwide. Mr. Bergh previously served as director of VF Corporation, an apparel company.

Jean-André joined Sephora in 2019 as Chief Executive Officer of Sephora Americas. Not a stranger to the LVMH family, Jean-André joined from Benefit Cosmetics where he spent twelve years as CEO. He has a proven track record as an inspirational leader and successful brand builder in beauty and retail, both in the U.S. and internationally, and knows the North American beauty industry extremely well. Previously, he was President and CEO of the Coty Division of Coty, Inc. He is a graduate of the ESCP-EAP French Business School and a Baker Scholar from Harvard Business School.