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What does a design director do?

Updated January 8, 2025
7 min read
Quoted expert
Scott Foster

A design director spearheads and oversees design projects in a company or organization. They typically have the authority to lead the creative and design teams, make significant decisions, delegate responsibilities, set goals and schedules, manage budgets and resources, and direct the project's cycle from planning to execution. They also coordinate with clients and solve issues when any arise. Additionally, a design director leads and encourages teams to reach goals, all while implementing standards and policies, developing new ones when necessary.

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Design director responsibilities

Here are examples of responsibilities from real design director resumes:

  • Delegate and manage technical and cad team; fittings; and associate designers.
  • Manage and grow brand s social media outlets; Facebook, twitter and Instagram.
  • Manage product backlog and lead agile team in shipping SaaS products from ideation to delivery.
  • Design, manage, and execute development of all products, from concept sketch through production.
  • Manage the creation and implementation of new design tools, and modifications to the RF design specifications.
  • Manage REVIT models for various BIM projects including updating, cleaning, and linking arch models for MEP design.
  • Produce HTML / CSS templates.
  • Work with programming languages; HTML, CSS, and JavaScript as well as leading content management tool sets.
  • Help customers with all their design needs including but not limit to business cards, vehicle wraps, flyers, neon/L.E.D.
  • Use of AutoCAD 2002 and LDD3.
  • Advise on best practice creative design and copywriting.
  • Design graphics and icons for UX, and control elements.
  • Commit to maintaining client's sustainable initiatives and leer objectives.
  • Prepare JetCAM CNC program code downloading to Finnpower turret punch press.
  • Work with front-end developers and engineering to create HTML and CSS-friendly designs.

Design director skills and personality traits

We calculated that 12% of Design Directors are proficient in Sketch, Human Centered Design, and Product Design. They’re also known for soft skills such as Math skills, Computer skills, and Artistic ability.

We break down the percentage of Design Directors that have these skills listed on their resume here:

  • Sketch, 12%

    Designed, managed, and executed development of all products, from concept sketch through production.

  • Human Centered Design, 8%

    Led a global, technology driven company's drive to establish and expand Human Centered Design as a new core competency.

  • Product Design, 6%

    Supervised and developed high-functioning assessment management teams specializing in product design, development, intellectual property management, and vendor management.

  • User Experience, 5%

    Initiated and delivered high impact strategic design projects for step function improvements in user experience on key hardware and software/systems products.

  • Architecture, 5%

    Established architecture process allowing architecture evolution through contributions

  • UI, 4%

    Created product pitches, UI, and graphics for educational book, web, software, and game properties.

Common skills that a design director uses to do their job include "sketch," "human centered design," and "product design." You can find details on the most important design director responsibilities below.

Computer skills. Another soft skill that's essential for fulfilling design director duties is computer skills. The role rewards competence in this skill because "most graphic designers use specialized graphic design software to prepare their designs." According to a design director resume, here's how design directors can utilize computer skills in their job responsibilities: "founded mhx design to innovate new media convergence with animation design and computer graphics for video broadcasting with digital technology. "

Artistic ability. Another skill that relates to the job responsibilities of design directors is artistic ability. This skill is critical to many everyday design director duties, as "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers." This example from a resume shows how this skill is used: "conducted research related to artistic, design and market trends. "

Analytical skills. A big part of what design directors do relies on "analytical skills." You can see how essential it is to design director responsibilities because "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Here's an example of how this skill is used from a resume that represents typical design director tasks: "directed all technical operations including design, product development, engineering, cost analysis and marketing. "

Time-management skills. Another common skill required for design director responsibilities is "time-management skills." This skill comes up in the duties of design directors all the time, as "graphic designers often work simultaneously on multiple projects, each with a different deadline." An excerpt from a real design director resume shows how this skill is central to what a design director does: "collaborated with product development, purchasing, and manufacturing departments to meet project expectations and deadlines. "

Most common design director skills

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Compare different design directors

Design director vs. Graphic artist

A graphic artist is either an illustrator or an animator who creates art work that will be used in graphic projects such as advertisements, posters, or even book covers. Although a graphic artist has his/her own style of artwork, he/she may be often commissioned to create art specifically for a particular project. A graphic artist may work with a graphic designer in order to convey the overall message of a project. The portfolio of a graphic artist includes cartoons, illustrations, and graphic novels.

The annual salary of graphic artists is $77,923 lower than the average salary of design directors.While their salaries may differ, the common ground between design directors and graphic artists are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like graphic design, design concepts, and design projects.

These skill sets are where the common ground ends though. The responsibilities of a design director are more likely to require skills like "sketch," "human centered design," "product design," and "user experience." On the other hand, a job as a graphic artist requires skills like "adobe photoshop," "adobe illustrator," "brochures," and "adobe creative suite." As you can see, what employees do in each career varies considerably.

Graphic artists earn the highest salaries when working in the non profits industry, with an average yearly salary of $68,382. On the other hand, design directors are paid more in the manufacturing industry with an average salary of $155,570.The education levels that graphic artists earn slightly differ from design directors. In particular, graphic artists are 7.3% less likely to graduate with a Master's Degree than a design director. Additionally, they're 1.0% less likely to earn a Doctoral Degree.

Design director vs. Production artist

A production artist is responsible for managing digital content, meeting clients' standard specifications and requests for successful project completion. Production artists must have computer proficiency, especially on utilizing various software tools and applications to create illustrations and layouts. They also work closely with the creative team, cooperating in brainstorming sessions to ensure the consistency for each assigned task. A production artist should be keen on details, adjusting outputs as needed to maintain the highest quality for the actual presentation.

A career as a production artist brings a lower average salary when compared to the average annual salary of a design director. In fact, production artists salary is $70,953 lower than the salary of design directors per year.Only some things about these jobs are the same. Take their skills, for example. Design directors and production artists both require similar skills like "sketch," "graphic design," and "design projects" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that design director responsibilities requires skills like "human centered design," "product design," "user experience," and "architecture." But a production artist might use other skills in their typical duties, such as, "adobe photoshop," "adobe creative suite," "adobe illustrator," and "adobe indesign."

In general, production artists achieve lower levels of education than design directors. They're 7.3% less likely to obtain a Master's Degree while being 1.0% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for design directors in the next 3-5 years?

Scott FosterScott Foster LinkedIn profile

Associate Professor of Studio Art, Chair of Creative Arts Department, Siena College

Visual interfaces. Visual communication, overall, is where our society is headed. Graphic Art and Design are the following English and Communications majors. Consider that we've gone from a marketplace where a company could thrive without a website to our current situation where growth is impossible without a web or social media presence over the last ten years. While these tools are supported by technology, the user interface is the visual component that mediates between a company and its consumer base. Those that are effectively designed will be the ones that see more use and market presence.

Design director vs. Freelancer

A freelancer is a self-employed individual that provides services for multiple clients at one time and usually earns money on a per-job basis. Often known as independent contractors, freelancers usually set their schedules while running their own business and have a flexible lifestyle. They have the liberty to choose their clients that may be less confined to specific markets or sectors. Freelancers usually find work within the creative industries such as graphic design, copywriting, or photography.

An average freelancer eans a lower salary compared to the average salary of design directors. The difference in salaries amounts to freelancers earning a $73,456 lower average salary than design directors.Using the responsibilities included on design directors and freelancers resumes, we found that both professions have similar skill requirements, such as "graphic design," "powerpoint," and "cad.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a design director is likely to be skilled in "sketch," "human centered design," "product design," and "user experience," while a typical freelancer is skilled in "customer service," "web content," "video production," and "adobe photoshop."

Most freelancers achieve a similar degree level compared to design directors. For example, they're 0.5% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.

Design director vs. Senior graphic designer

A senior graphic designer oversees all of the designing operations in a company, from conceptualization to production. One of their primary responsibilities is to ensure that all designs produced are according to a client's preference and brand. They also encourage fresh ideas from the team, communicate with clients or representatives, and manage the schedules to meet all deadlines. Furthermore, as a senior graphic designer, they are responsible for leading and mentoring a team of graphic designers, all in the joint effort to reach project goals.

Senior graphic designers tend to earn a lower pay than design directors by an average of $58,902 per year.According to resumes from design directors and senior graphic designers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "sketch," "user experience," and "graphic design. "

Even though a few skill sets overlap between design directors and senior graphic designers, there are some differences that are important to note. For one, a design director might have more use for skills like "human centered design," "product design," "architecture," and "ui." Meanwhile, some responsibilities of senior graphic designers require skills like "adobe creative suite," "creative concepts," "brochures," and "adobe photoshop. "

Senior graphic designers enjoy the best pay in the technology industry, with an average salary of $78,796. For comparison, design directors earn the highest salary in the manufacturing industry.In general, senior graphic designers hold lower degree levels compared to design directors. Senior graphic designers are 6.4% less likely to earn their Master's Degree and 1.1% less likely to graduate with a Doctoral Degree.

Types of design director

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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