How To Become A Designation Marketing Director: What It Is and Career Path

What is a designation marketing director and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a designation marketing director. For example, did you know that they make an average of $36.63 an hour? That's $76,183 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a designation marketing director?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDesignation Marketing DirectorUS Average

Salary

6.0

Avg. Salary $76,183

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 54.46%

male 45.54%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a designation marketing director

Explore designation marketing director education requirements

Most common designation marketing director degrees

Bachelor's

74.5 %

Associate

15.0 %

Master's

7.4 %

Start to develop specific designation marketing director skills

Skills	Percentages
Brand Positioning	10.37%
Photography	8.05%
Graphic Design	6.73%
Adobe Creative Suite	5.89%
Email Campaigns	5.78%

Complete relevant designation marketing director training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New designation marketing directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a designation marketing director based on U.S. Bureau of Labor Statistics data and data from real designation marketing director resumes.

Research designation marketing director duties and responsibilities

Manage new website expansion and develop store brand on Facebook ,
Generate leads through email, organic search (SEO), advertising (PPC) and events.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Develop and build an in-house digital photography studio to enhance the company's visual image.

Get designation marketing director experience

Generally, it takes 8-10 years to become a designation marketing director. The most common roles before becoming a designation marketing director include graphic designer, art director team lead and marketing director.

Prepare your designation marketing director resume

When your background is strong enough, you can start writing your designation marketing director resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a designation marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable designation marketing director resume templates

Build a professional designation marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your designation marketing director resume.