How to hire a designation marketing director

How to hire a designation marketing director, step by step

Here's a step-by-step designation marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a designation marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new designation marketing director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The designation marketing director hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A designation marketing director's background is also an important factor in determining whether they'll be a good fit for the position. For example, designation marketing directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of designation marketing directors.

   Type of Designation Marketing Director	Description	Hourly rate
   Designation Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$22-59
   Marketing Communications Manager	A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events... Show more	$28-56
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Positioning
   • Photography
   • Graphic Design
   • Adobe Creative Suite
   • Email Campaigns
   • Photo Shoots
   • SEO
   • Marketing Campaigns
   • Website Design
   • Design Projects
   • Brochures
   • Creative Direction
   • Facebook
   • In-House

   Check all skills

   Responsibilities:

   • Manage new website expansion and develop store brand on Facebook ,
   • Generate leads through email, organic search (SEO), advertising (PPC) and events.
   • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
   • Develop and build an in-house digital photography studio to enhance the company's visual image.
   • Web design and maintenance utilizing HTML, CSS, and Magento eCommerce software and platform.
   • Design and update company brochures, firm logo and architectural photography to document project history.

3. Make a budget

   Including a salary range in your designation marketing director job description is one of the best ways to attract top talent. A designation marketing director can vary based on:

   • Location. For example, designation marketing directors' average salary in alaska is 44% less than in california.
   • Seniority. Entry-level designation marketing directors 63% less than senior-level designation marketing directors.
   • Certifications. A designation marketing director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a designation marketing director's salary.

   Average designation marketing director salary

   $76,183yearly

   $36.63 hourly rate

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   Entry-level designation marketing director salary

   $46,000 yearly salary

   Updated December 16, 2025

4. Writing a designation marketing director job description

   A good designation marketing director job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a designation marketing director job description:

   Designation marketing director job description example

   At CVS Health we are on a mission to democratize healthcare - improving outcomes while making it more accessible and less expensive for all.CVS Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our health plan and our pharmacy footprint. Our connectivity to both providers (doctors, nurses, pharmacists) and members (through our retail stores, loyalty programs, and innovative digital assets) enables us to engage people holistically to drive the best possible outcomes. Join us in our mission to lower health care costs, increase accessibility, and improve lives!CVS Caremark's Marketing Operations helps our robust dynamic marketing organization function by executing the design production of our marketing team. We support CVS Caremark's vast marketing portfolio which includes B2B and B2C marketing activity.We are seeking a player / coach to help manage the marketing operation designers. You will collaborate with our strategic marketing teams and business partners to bring our brand story - visually to life. You will be responsible for the creative execution for our marketing department production design. Our clients include both B2B businesses, health plans, governments, consultants as well as our B2C members who are our consumer and users of our services. We are looking for an experienced people manager who can bring the best out of a creative team while managing the cross functional aspects of being part of a matrixed marketing organization. A problem solver who will help us reimagine how CVS Caremark businesses visually shows up in the market. This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with longer-term planning. A collaborative team mindset and the ability to build consensus in a cross-functional and highly matrixed environment is required. We are looking for a marketing innovator and visionary who can take the client and prospect experience to new heights.Major Responsibilities Include:• Leading and managing a team of 4-5 creative and presentation designers with various creative challenges• bringing creative cohesion to the greater marketing organization• Designing execution of B2B and B2C marketing materials (From individual member letters to digital B2B experiences) • Leading and directing internal teams executing across mediums of digital, brand, print, social, presentation, and webinars.• Mentor and coach team members to keep a high bar on our overall creative and design thinking. • Own operational and process direction, manage resources and ensure timelines, as well as the team service level agreement with the various business units supported.
   Pay Range
   
   The typical pay range for this role is:
   
   Minimum: 100,000
   
   Maximum: 221,000
   
   Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
   
   Required Qualifications
   
   • 12+ years of experience in brand marketing/advertising as a CD/art director • 8+ years' experience managing a creative team, including creative operations• Extensive experience developing strategically grounded, brilliant creative design applied in a variety of mediums - video, stories, marketing collateral, events, digital experiences, websites, and media campaigns• Entrepreneurial - growth minded guiding both internal partners and the team to reinvent new ways to deliver design as well as the tenacity, bravery and experience in seeing the big opportunities to thrive• Storytelling and communications skills. Experience bringing an idea to life from a white board through creative execution• Strategic - Understanding of brand, B2B and B2C marketing and how to build relevant creative strategies and designing best in class experiences• Leadership - The experience to be an inspirational and transparent leader with the direct team, track record of developing creative talent, as well as with cross-functional partners• Expert Adobe skills (Photoshop, InDesign and Illustrator)• Experience with Figma, Miro or Sketch
   
   COVID Requirements
   
   COVID-19 Vaccination Requirement
   
   CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
   
   You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
   
   Preferred Qualifications
   
   • Proven effective leader of creative teams• A creative thinker that can own projects from concept to completion• Experience managing effective and efficient creative project management • Highly organized, with experience managing multiple tasks simultaneously with minimal supervision• Experience managing timing and superior design outcomes• Experience gaining consensus and win credibility internally• Extensive experience managing vendors, agencies & creative high performers• Experience working well under pressure, with tight deadlines• Experience multitasking and take the lead on several projects simultaneously• Keynote & PowerPoint skills• Understanding of digital, print, event design, motion graphics, video, B2B and B2C design• MFA or equivalent
   
   Education
   
   Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required.MFA or equivalent preferred
   
   Business Overview
   
   Bring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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5. Post your job

   There are various strategies that you can use to find the right designation marketing director for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your designation marketing director job on Zippia to find and recruit designation marketing director candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting designation marketing directors requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new designation marketing director

   Once you have selected a candidate for the designation marketing director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new designation marketing director. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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