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Job outlook for designation marketing directors in the United States
Designation marketing director job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected designation marketing director job growth rate is 10% from 2018-2028.
About 33,700 new jobs for designation marketing directors are projected over the next decade.
Designation marketing director salaries have increased 8% for designation marketing directors in the last 5 years.
There are over 21,796 designation marketing directors currently employed in the United States.
There are 91,527 active designation marketing director job openings in the US.
The average designation marketing director salary is $76,183.
Are designation marketing director jobs in demand?
Designation marketing director job and salary trends over time
Designation marketing director jobs over time
Designation marketing director job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 21,796 | 0.01% |
| 2020 | 21,133 | 0.01% |
| 2019 | 20,639 | 0.01% |
| 2018 | 18,825 | 0.01% |
| 2017 | 17,152 | 0.01% |
Average designation marketing director salary over time
Designation marketing director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $76,183 | $36.63 | +3.9% |
| 2024 | $73,332 | $35.26 | +1.9% |
| 2023 | $71,961 | $34.60 | +1.6% |
| 2022 | $70,857 | $34.07 | +0.8% |
| 2021 | $70,294 | $33.80 | +1.9% |
Designation marketing director jobs by state
Most common states for designation marketing directors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 269 | 39% |
| 2 | South Dakota | 869,666 | 277 | 32% |
| 3 | Utah | 3,101,833 | 695 | 22% |
| 4 | West Virginia | 1,815,857 | 368 | 20% |
| 5 | New Hampshire | 1,342,795 | 264 | 20% |
| 6 | South Carolina | 5,024,369 | 933 | 19% |
| 7 | Washington | 7,405,743 | 1,348 | 18% |
| 8 | Minnesota | 5,576,606 | 980 | 18% |
| 9 | Massachusetts | 6,859,819 | 1,175 | 17% |
| 10 | Wyoming | 579,315 | 96 | 17% |
| 11 | Alabama | 4,874,747 | 755 | 15% |
| 12 | Louisiana | 4,684,333 | 682 | 15% |
| 13 | Connecticut | 3,588,184 | 538 | 15% |
| 14 | North Dakota | 755,393 | 114 | 15% |
| 15 | Virginia | 8,470,020 | 1,183 | 14% |
| 16 | Colorado | 5,607,154 | 774 | 14% |
| 17 | Oklahoma | 3,930,864 | 558 | 14% |
| 18 | Nebraska | 1,920,076 | 265 | 14% |
| 19 | Alaska | 739,795 | 100 | 14% |
| 20 | Vermont | 623,657 | 85 | 14% |
Most common cities for designation marketing directors
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Wellesley | 1 | 4% | $73,521 |
| 2 | Hartford | 1 | 1% | $78,526 |
| 3 | Chicago | 1 | 0% | $65,699 |
Designation Marketing Director job outlook: Expert opinions
Our panel of designation marketing director experts
University of Hawaii at Manoa
Indiana University Bloomington
Bethel University
Troy University
City University of Seattle
North Dakota State University
Siena College
Siena College
Siena College
University of Scranton
University of Houston - Downtown
University of Houston - Downtown
Towson University
University of West Georgia
Auburn University-Montgomery
Auburn University-Montgomery
East Stroudsburg University of Pennsylvania
What will help Designation Marketing Directors increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Designation Marketing Director?
Frances Zhu: Get competing offers and negotiate a higher salary. Foster skills that lend to higher salaries. For example, even though marine biology may not pay the highest, if you have some coding experience, you will be one of the higher paid marine biologists in the field.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Frances Zhu: Do not feel locked into a career trajectory. Find some great mentors. So much information is conveyed through word of mouth. Put yourself in the way of luck (as assert yourself in situations of opportunities). Advocate for yourself as if your friend were advocating on your behalf.
What will help Designation Marketing Directors increase their earning potential?
Frances Zhu: With the rise of AI, we're seeing a lot of skills become irrelevant. Just 5 years ago, a software engineering job seemed ludicrous. Now those are the fastest jobs being replaced by AI. A skill that will never be irrelevant is creativity, which is a skill you can cultivate. Create content and think in new ways that no one (even AI) has ever thought of.
What general advice would you give to a Designation Marketing Director?
George Logothetis Jr: Create work that is undeniably great. Work that turns heads, shows daring and provocative thinking, and is attention-getting and impossible to ignore.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
George Logothetis Jr: Being able to flex between the various media channels and show competence and imagination in them all. Young creatives have to be versatile and fluent on all communication platforms. It’s also important to maximize your craft and continually hone it. Whether you are art or copy, having a heightened sense of design and writing will not only make the job easier, but you will be more productive. The better your skills are the more work you can create. If you bring lots of work to every meeting, you will always be appreciated.
What will help Designation Marketing Directors increase their earning potential?
George Logothetis Jr: Be focused on the strategic approaches that inform the creative process. Don’t think that being a creative person in advertising is solely about being creative. Show insight and appreciation for business initiatives and how strategies define them.
What general advice would you give to a Designation Marketing Director?
Becki Graves M.A.: I often refer to the 'swiss army knife' in my field. These students can sing, write songs, set up a stage, chart a song, lead a team, lead a room in worship, run worship software, and lead their peers. Don't just keep to one lane, try to learn the most about all of them.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Becki Graves M.A.: It is already vital in the field of creative arts and creative ministry but being a researcher. Research the current products on the market, trends in attendance, etc. This is a vital tool in being able to build the programs or ministry teams you envision.
What will help Designation Marketing Directors increase their earning potential?
Becki Graves M.A.: Try anything and everything—no work or job is beneath you. All your experiences will culminate into who you are as a person and employee and leader. Be ready to work several jobs. Most creative types end up being bi-vocational at some point in their career. Try to see this a gift—creative inspiration flows from having multiple lids open at once.
What general advice would you give to a Designation Marketing Director?
Christopher Stagl MFA: This industry is all about connections with people. You have to network and market yourself. This will lead to opportunities for you creatively - which may start small but you build upon success, grow your clients, and progressively begin to charge more and more as you grow in to your field. Never stop learning, never stop making (even if it's mistakes), and never stop networking.
What will help Designation Marketing Directors increase their earning potential?
Christopher Stagl MFA: a. Remain curious about creative problem solving with diverse and unique approaches. b. Seek feedback. Just because your classroom projects are over doesn't mean you still shouldn't be reaching out your peers and mentors to get feedback. c. Do your research, always. Never just assume you know the market or the demographic - do your due diligence and ask all the right questions to learn about your client. d. Tell a good story. The creative industry is really about people - figure out who the people are you're speaking for and speaking to and find the story that lives in those thrulines. e. Be Hungry and Hustle. Nobody is going to do this for you - creative work isn't going to come to you - you have to go get it.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Christopher Stagl MFA: Definitely video, motion, animation, and effects will continue to grow as some of the most needed skills - but if you can't think creatively, if you can't be unique and different in your problem solving and design thinking approach - then it doesn't matter how much technology you know or how good you are at Ai - you won't have a place in the industry. This industry is based on ideas - not technology. Skills can be learned, the most successful creatives think different.
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Designation Marketing Directors increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Designation Marketing Director?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What general advice would you give to a Designation Marketing Director?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Designation Marketing Directors increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What general advice would you give to a Designation Marketing Director?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Designation Marketing Directors increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Designation Marketing Director?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Designation Marketing Director skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Designation Marketing Directors increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Designation Marketing Directors earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Designation Marketing Director resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Designation Marketing Directors possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Designation Marketing Directors?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Designation Marketing Directors earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Designation Marketing Directors?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Designation Marketing Directors earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Designation Marketing Director resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Designation Marketing Directors possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What skills stand out on Designation Marketing Director resumes?
Abhijit Roy: In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.
Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.
What soft skills should all Designation Marketing Directors possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What hard/technical skills are most important for Designation Marketing Directors?
Abhijit Roy: The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.
What skills will help Designation Marketing Directors earn the most?
Abhijit Roy: The above skills are in high demand and also currently pay the most. Still, I strongly recommend that students focus not on skills that will help them earn the most but on the skill sets that each individual possesses and think of how they can best leverage that in the marketplace to have a long sustained, and enjoyable career.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What skills will help Designation Marketing Directors earn the most?
Dr. Richard Conde Ph.D.: It's a combination of skills, plus the patience to build those skills. Great people and leadership skills always seem to trump most other variables. I would encourage individuals to invest in their leadership skills and consider partnering with a leadership coach.
What skills stand out on Designation Marketing Director resumes?
Dr. Richard Conde Ph.D.: Showcasing the balance between people management and analytical skills. Marketing today relies on a substantial amount of data, which requires marketing managers to possess strong analytical skills. At the same time, leaders have to motivate, inspire, and guide employees. In the last 3-5 years, I have seen a greater emphasis on analytical skills.
What soft skills should all Designation Marketing Directors possess?
Dr. Richard Conde Ph.D.: Leaders need to lead. A leader who is curious, vulnerable, transparent, and inclusive generally has better success. The challenge is to teach leaders to be authentically curious. That is a big challenge in leadership.
What hard/technical skills are most important for Designation Marketing Directors?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Designation Marketing Directors possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What skills stand out on Designation Marketing Director resumes?
Erin Steffes Ph.D.: Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.
What soft skills should all Designation Marketing Directors possess?
Erin Steffes Ph.D.: Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.
What hard/technical skills are most important for Designation Marketing Directors?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What skills will help Designation Marketing Directors earn the most?
Erin Steffes Ph.D.: At the end of the day, firms want to hire candidates that will contribute value over the long term and are adaptable to change. Demonstrating that you have the skills to do the job at hand while signaling that you are willing to contribute to the team is critical in landing that first job. One of the most important lessons for a job candidate or new hire is to eliminate the notion that something "is not my job." Your new career will give you many opportunities to create value for your customers, your colleagues, or the firm as a whole, many of which may lie beyond your immediate scope of responsibility.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills will help Designation Marketing Directors earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
What will help Designation Marketing Directors increase their earning potential?
Jeff Bates: The same thing will help people in any field continue to increase their earning potential as in the past. If an employee can find a way to differentiate themselves in a positive manner and make themselves valuable or even invaluable to their company, they should see increased earnings potential. Learning a foreign language, computer skills such as Excel, good math skills, and the ability to communicate will prove to be extremely important in advancing one's career.
Will there be an enduring impact of the coronavirus pandemic on Designation Marketing Directors?
Jeff Bates: I believe there will be an impact on everyone, but especially our younger generation, as we progress into the Covid future. The current students have entered into a new realm of attending college and will face similar challenges in entering the workplace. The traditional method of interviewing, learning a new job, and even interacting with co-workers will be altered in at least the near future. Graduates will need much greater on-line communication skills and will probably need to be more self-taught in their new positions instead of learning from in-person mentoring.
What's a day at work look like for a Designation Marketing Director?
Jeff Bates: As Covid has spread across the world, we have seen companies find alternative methods to allow their businesses to continue being productive. According to Jeremy Powell, Chair of the Federal Reserve, we are scheduled to have one of the most robust economies that has occurred in a very long time over the next few years. Graduates will acclimate themselves and I believe will probably find the new work environment easier to handle than workers that have been more accustomed to the way business was done in the past. The current generation of graduates has grown up in a tech heavy world so they should be comfortable in this new environment of the workplace that relies heavily on Zoom and other non-traditional methods. It is very likely that the recent graduates will work at least part time remotely. In some instances, we are seeing people find themselves working for a company that is located in another state or even another country without ever going to the office in person. This trend is very likely to continue and grow.
Mary Kiker Ph.D.
Professor of ManagementAuburn University-Montgomery
Department of Business Administration
What are the biggest trends we'll see in the Designation Marketing Director job market given the pandemic?
Mary Kiker Ph.D.: Yes, I think there will be an enduring impact of the pandemic on graduates. They now realize that life can change drastically in an instant. They realized that they had to change their behavior, be flexible, and they realized that circumstances out of their control will impact their life dramatically.
What soft skills should all Designation Marketing Directors possess?
Mary Kiker Ph.D.: A good job is one that graduating students can get in their field of study making a decent salary. There are many "good" jobs out there. If you're asking about high-paying jobs or in-demand jobs, then those are most likely in the IT sector.
What will help Designation Marketing Directors increase their earning potential?
Mary Kiker Ph.D.: For people in human resource management, earning an HR certification will increase their earning potential (SHRM-CP or PHR).
Will there be an enduring impact of the coronavirus pandemic on Designation Marketing Directors?
Weichu Xu Ph.D.: There are enduring impact of the covid-19 pandemic on graduate. We have students who are not get used to online classes and asked for suspension for one semester or one year. Some students ever dropped out of school. This will greatly delayed their normal schedule to graduate and their future career.
What certifications/licenses/courses can have the biggest impact for Designation Marketing Directors?
Weichu Xu Ph.D.: We are designed some certifications to our students after they finish several classes together. For example, soft skills certification after finished business communication, organizational leadership, human resource management, organizational behaviors and team management classes etc. Project management certification after students finish relevant project management classes and pass PMP test. Data analysis certification with SAS after students finish basic data analysis using SAS, advanced data analysis using SAS, Data mining using SAS, machine learning using SAS and data visualization using SAS.
What will help Designation Marketing Directors increase their earning potential?
Weichu Xu Ph.D.: We believe the bachelor degree is only give students the general knowledge to begin their career. Soft skills(good communication, leadership and team work), project management knowledge and data analysis, etc., are very important to the students' success. Google had a project showed its employees are more successful because of their soft skills.