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Designer/art director vs freelance art director

The differences between designer/art directors and freelance art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a designer/art director and a freelance art director. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $85,453 average annual salary of a freelance art director.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a freelance art director are photography, strong work ethic, and creative development.

Designer/art director vs freelance art director overview

Designer/Art DirectorFreelance Art Director
Yearly salary$97,448$85,453
Hourly rate$46.85$41.08
Growth rate4%4%
Number of jobs53,3149,215
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age4040
Years of experience66

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

Designer/art director vs freelance art director salary

Designer/art directors and freelance art directors have different pay scales, as shown below.

Designer/Art DirectorFreelance Art Director
Average salary$97,448$85,453
Salary rangeBetween $60,000 And $157,000Between $51,000 And $142,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyThe Walt Disney Company-
Best paying industryMedia-

Differences between designer/art director and freelance art director education

There are a few differences between a designer/art director and a freelance art director in terms of educational background:

Designer/Art DirectorFreelance Art Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Designer/art director vs freelance art director demographics

Here are the differences between designer/art directors' and freelance art directors' demographics:

Designer/Art DirectorFreelance Art Director
Average age4040
Gender ratioMale, 59.0% Female, 41.0%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between designer/art director and freelance art director duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Designer/art director vs freelance art director skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%

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