Post job

Designer/art director vs lead designer

The differences between designer/art directors and lead designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a lead designer takes usually requires 6-12 months. Additionally, a lead designer has an average salary of $110,001, which is higher than the $97,448 average annual salary of a designer/art director.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a lead designer are sketch, user experience, and architecture.

Designer/art director vs lead designer overview

Designer/Art DirectorLead Designer
Yearly salary$97,448$110,001
Hourly rate$46.85$52.89
Growth rate4%3%
Number of jobs53,31445,423
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a lead designer do?

A lead designer is responsible for addressing the clients' needs of digital content and coordinating with the design team for the planning and innovation of the visual design and concept. Lead designers conduct the initial layout of frameworks and collaborate with the art staff for the specifications and outputs using various software applications and digital boards. They regularly update the client of the project's status, including adjustment and design recommendations, ensuring that the plan meets the client's budget goals. A lead designer must have excellent communication and organizational skills, especially on running diagnostic tests to improve optimal performance.

Designer/art director vs lead designer salary

Designer/art directors and lead designers have different pay scales, as shown below.

Designer/Art DirectorLead Designer
Average salary$97,448$110,001
Salary rangeBetween $60,000 And $157,000Between $78,000 And $154,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyThe Walt Disney CompanyAirbnb
Best paying industryMediaStart-up

Differences between designer/art director and lead designer education

There are a few differences between a designer/art director and a lead designer in terms of educational background:

Designer/Art DirectorLead Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs lead designer demographics

Here are the differences between designer/art directors' and lead designers' demographics:

Designer/Art DirectorLead Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 73.2% Female, 26.8%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and lead designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Lead designer example responsibilities.

  • Lead development of HTML5, CSS3 and mobile platform prototypes.
  • Lead team in fit meetings and collaborate with TD on sketch updates.
  • Lead & design all creative content stemming from apparel design to web identity.
  • Prepare HTML, CSS and JavaScript coding guides and best practices, and implement, enforce through peer code reviews.
  • Provide expertise skills in CSS, dynamic HTML, java script, and Java development languages.
  • Develop interactive UI features, database schema design, security module design and development.
  • Show more

Designer/art director vs lead designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common lead designer skills
  • Sketch, 14%
  • User Experience, 6%
  • Architecture, 5%
  • UI, 5%
  • Design Solutions, 5%
  • Project Management, 4%

Browse arts, entertainment, sports, and media jobs